With new ideas, beautiful forms, and profound heritage, the seventh season of "2022 Blossoming World • National Rhyme New Year Concert" is on fire again. Aesthetic, elegant, quiet and soothing, flowing with a strong cultural charm of Bashu, the melody exudes a fresh atmosphere of the times.
On the night of New Year's Day in 2022, the seventh season of the "2022 Blossoming World • National Rhyme New Year Concert" broadcast by Sichuan Satellite TV became popular, standing out in the New Year's Eve party where stars gathered and scenes gathered, becoming a unique, extreme and elegant landscape of large screens and small screens.
Last year's "Blossoming World • National Rhyme New Year Concert" set off a wave of national style on the B station, known as the most understanding of young people's music evening, this year's "2022 Blossom World • National Rhyme New Year Concert" the seventh season to "cross time and space to meet you" as the theme, still adhere to the national style, national rhyme, national tide, under the premise of adhering to cultural taste, constantly innovate program forms, create new points of view, so that more people like and accept traditional culture, so that traditional culture "transforms" more people.
The seventh season of "2022 Blossoming World • National Rhyme New Year Concert" lived up to expectations and continued to occupy hot spots on major social platforms. On Weibo, topics such as #Opening 2022##Sichuan Satellite TV's National Style DNA Moved # have appeared on the hot search list, as of now, the #Sichuan Satellite TV Blossom World # topic has been read more than 300 million times, and related topics and short videos continue to ferment. On Douyin, #华服可以有多美320 2,000 plays, occupying the top of the hot list, and the program was made into a short video under the topic of the #2022 New Year's Eve Party Awards, which received a total of 65.976 million plays on the topic and entered the top 6 of the hot list. The seventh season of "2022 Blossoming World • National Rhyme New Year Concert" was also recommended by the homepage of Station B and ranked 3rd in the hot search on the NetEase terminal.
Not to win with traffic, but to take the national style that has been circulated for thousands of years as the core, so that the positive energy of Chinese style will become a large flow loved by young people. Some netizens said: "There is no traffic star, no host to play, from the beginning to the end, it is too desperate, and next year will continue to look forward to it." Some netizens also said: "We mean that in the five thousand years of Yangyang Huaxia, regaining excellent traditional culture is the right way" "Your intentions will be seen by more people, and the national style is the most praised" "This music show that spans time and space has made the DNA of the national wind move" "Sichuan Satellite TV yyds".
Culture-oriented, with the national style, national rhyme, national tide to break the problem, to the youth as the sample, through the seventh year of the "2022 Flower Blossom World • National Rhyme New Year Concert" frequently broke the circle, "Flower Blossom World • National Rhyme New Year Concert" has also become a TV screen and network audio-visual platform "hot" IP, Sichuan Satellite TV with differentiation, innovation, diversification of the presentation of the national style culture blossoms the world, attracting more people to understand the traditional culture, and then better understand the charm of the national rhyme. What does this phenomenon have for the current screen? The logic behind it is worth thinking about.
Based on Bashu exhibition world rhyme
The beauty of culture awakens cultural memory and enhances cultural self-confidence
Traditional culture is a precious wealth of mankind, different from the short-lived popular trend, China's excellent traditional culture is an important nourishment for the reproduction and development of the Chinese nation.
Sichuan has always been a place with rich traditional cultural resources, Bashu culture, national tide culture, natural and cultural landscape resources, based on the rich local resource advantages, the seventh season of "2022 Blossoming World • National Rhyme New Year Concert" brings together folk artists of different styles, national style creators loved by young audiences and other powerful singers.
In terms of content, the evening party integrates Chinese excellent traditional cultural elements such as Chinese costumes, traditional Chinese musical instruments, etiquette, Chinese mythology and stories, classical literature and poetry, intangible cultural heritage, etc., and skillfully integrates Bashu civilization, history and humanities with music. For example, the opening show "Meet You Across Time and Space" interprets the long-standing culture and spirit in the ancient and modern and Chinese and Western art; the Chinese costume show "Zhao Zhao You Tang" allows the actors to break through the traditional stage space to present the form, exuding the beauty of the millennium cultural connotation.
In addition, the evening also showed the local culture of Sichuan, such as Qingcheng Mountain, JianmenGuan, Sanxingdui prehistoric civilization and other unique cultures, "Absolute Singing" also tells the story of Qingcheng Mountain from the perspective of modern people.
It can be said that the seventh season of "2022 Blossoming World • National Rhyme New Year Concert" takes the cultural core, Sichuan characteristics, and the taste of Bashu as its mission, takes the promotion of excellent traditional culture as its responsibility, creates more traditional cultural products that contemporary people like to hear, and strives to give traditional culture a new era connotation and modern expression form, highlighting its brand influence and Sichuan Satellite TV's integrity and innovation in traditional culture, which is also its unchanged core, unchanged purpose, and unchanged taste.
Realistic and freehand "butterfly change" upgrade, as if immersed in the scene
The beauty of audiovisuality is the ultimate expression of oriental aesthetics
The national style is the eternal "top stream", and it should be done to innovate. This meant that TCEs had to be given new expressions, rewoven and written into new chapters that actively embraced young audiences. Various new elements, forms and scientific and technological means can be used to create cultural samples that are in line with contemporary times, so that traditional culture can be more expressive, more vibrant and more vital.
The seventh season of "2022 Blossoming World • National Rhyme New Year Concert" closely follows the pace of the times, in terms of audiovisual language, with the help of XR technology to bring immersive National Style drama illusion, enhance the visual realism, so that excellent traditional culture can be seen, imagined and felt, triggering strong emotional resonance among Chinese people, especially young people.
It is said that music is an aural art, but this concert can not only bring people auditory enjoyment, but also quite a sense of picture. With the help of the characteristics of Chinese ideography, the lyrics of Guofeng music often contain a large number of images, such as small bridges, flowing water, Qingshan and other elements, and the seventh season of "2022 Blossoming World • Guoyun New Year Concert" spreads out all the imagery in a national style song, which is a vivid picture. When listening to music, people will be brought into an "ancient style" by various images, as if they are immersed in the scene.
For example, in the creation of the stage of "Mountain has Wood", the program team moved the real tree to the stage, and after two days of pruning, it was integrated with the stage, presenting the original ecological wonder of the harmonious integration of all things. The Chinese costume show "Zhao Zhao You Tang" returns to the Tang Dynasty from the historical scene of Jianmen Guanmeng, recreates the patterns and styles on the surface of traditional costumes, and expresses oriental aesthetics from ceremonies and rituals to the extreme.
Listening to and singing Chinese style music is actually a new way to open up traditional culture, and the seventh season of "2022 Blossoming World • National Rhyme New Year Concert" combines modern pop music forms and traditional cultural heritage, and is becoming a bridge connecting young audiences with traditional culture.
Watching the "2022 Blossoming World • National Rhyme New Year Concert", the fresh breath came to the face. This vividness comes from the new visual image created by realistic freehand, and also from the artist's hot and deep feelings of home and country. The climactic interpretation not only deepens the emotional and spiritual experience of the singers, but also encourages them to better inherit cultural genes and continue to write the chapter of the times with the beauty of national rhyme. Whether it is the artistic conception of oriental aesthetics, the balanced and meticulous harmony, or the philosophy of dealing with the world, the meticulous and intimate emotional rhyme, many can find the answer in the national style.
Seven years of "shouzheng innovation", national rhyme "blossom the world"
Breaking through the ceiling of the national style and national tide, Sichuan Satellite TV is endless
Today, the national wind has blown into the corner of reality and has become a living habit and aesthetic way. Corresponding to the repeated breaking of the circle of national customs and national tides, more and more young people living in the "Z generation" actively embrace traditional culture and explore the beauty of traditional culture. Behind the "fire" of the national style is the "living" of traditional culture.
The "country" of national rhyme represents Chinese culture, Chinese characteristics, Chinese style, and Chinese style. The "rhyme" of the national rhyme represents the rich, abundant and abundant spiritual connotation. The seventh season of "2022 Blossoming World • National Rhyme New Year Concert" pays more attention to form and content, the evening shows the thickness of culture, depth of thought, artistic height, and obtains lasting vitality, influence and resonance to constantly refresh the definition of national style, which can be integrated with different types of songs, dances, scenes and other elements, and forms a creative trend of "traditional culture + popular elements".
Through seven years of meticulous polishing and ingenuity, "Blossoming World, National Rhyme New Year Concert" has become the most well-known National Wind Music Evening IP in China, and has also become the "golden signboard" of Sichuan Satellite TV and the "façade of Sichuan culture".
First of all, how to inherit the excellent cultural aesthetics of our Chinese nation has always been a topic that we are keen to explore. The national style culture itself is attractive, but more importantly, how to present it in a more exciting and interesting way, so that more people can feel its charm, this is the direction that Sichuan Satellite TV has been striving for.
Sichuan Satellite TV has insight that for the inheritance and protection of traditional culture, inheritance alone is far from enough, only on the basis of inheritance and modern cultural trend culture collision and combination, in order to meet the preferences of young audiences, the culture can be continued. The seventh season of "2022 Blossoming World • National Rhyme New Year Concert" combines modern trends with traditional culture, showing the possibility of a more fashionable national style.
Secondly, in various popular cultures, the national style has a broad "mass base", traditional musical instruments, classical culture, and freehand lifestyles have long been heard by most Chinese from an early age. "National Style" naturally has closeness, and through traditional culture as the base, the fusion of innovative expression and popular culture of the National Style, naturally resonates with young audiences.
The seventh season of "2022 Blossoming World • National Rhyme New Year Concert" enters the beauty of traditional culture with new perspectives and ways, and also injects its own understanding into traditional culture. Guofeng is both classic and full of youthful vitality, between excellent culture and audiences, Guofeng has become an extremely relaxed and interesting way to get along, reconstructing a new interactive form and social form, and gathering a group of young people who love traditional culture.
Third, in recent years, Sichuan Satellite TV has continued to cultivate the cultural field, and has gradually become a gathering place for audiences of national style, national tide and national rhyme. Adhering to the sense of mission and the sense of the times to promote a cultural power, Sichuan Satellite TV will pass on culture, civilization, youth, dreams and vitality to young people through the "Blossoming World , National Rhyme New Year Concert", releasing the spiritual value of China's excellent traditional culture.
postscript
The success of the seventh season of "2022 Blossoming World • National Rhyme New Year Concert" also proves that Chinese style, traditional culture and positive energy are the most dazzling heat. From "out of the circle" to "exploding the circle", what does Sichuan Satellite TV rely on? It is based on cultural adherence, artistic innovation, the feelings of the times, and the people's position.
Chinese culture is broad and profound, and its national strength is getting stronger and stronger. Over the years, Sichuan Satellite TV has firmly grasped the proud element of "Chinese style", and the New Year carries a profound cultural connotation, and the festival not only means celebration, but also means reliving the long tradition and pursuing the roots of culture.
The annual "Blossoming World , National Rhyme New Year Concert" is rooted in traditional culture, and behind the "out of the circle" of Chinese style programs is the creator's sincerity to meet the aesthetic needs of contemporary audiences and the respect for inheriting and carrying forward traditional culture, which is a unique development style supported by Sichuan Satellite TV's exploration and practice over the years. When the strong Chinese New Year flavor and the strong Chinese weather come to the face, it will surely present an unprecedented New Year's visual feast.
From "clear stream" to "trend", from "out of the circle" to "exploding circle", the seventh season of "2022 Blossom World • National Rhyme New Year Concert" also showed a vigorous trend from "a burst of fire" to "always on fire". Sichuan Satellite TV takes The excellent traditional Chinese culture as the root, based on the colorful Sichuan culture, closely follows the pulse of the new era, effectively enhances the sense of responsibility and mission of inheriting and carrying forward the excellent traditional Chinese culture, adheres to creative transformation and innovative development, shows the cultural memory and emotional memory of the Chinese nation with heart and soul, and shows the beauty of China, culture and Sichuan to the world.