A few days ago, the female health care brand Gao Jiesi issued an apology for the content of the advertising video, which aroused concern. Nandu reporter noticed that at the same time, some netizens reported that insect eggs appeared in Gaojie silk sanitary napkins. On December 29, Nandu reporter consulted Gaojiesi customer service staff on the "worm egg incident", and the other party said that all products under the Gaojiesi brand have undergone strict safety certification and passed the inspection of the national authoritative testing agency to ensure that they meet the industry supervision standards before being listed. "We have also reported the situation, and the results will be informed as soon as possible."
Recently, an advertising video released by Gao Jiesi on the short video platform has aroused heated discussion among netizens, showing a man using sanitary napkins as eye masks, foot pads and absorbent wipes.
On December 28, the official Weibo of the Gaojiesi brand released an apology letter saying that Gaojiesi's recent videos on social platforms have been hotly discussed, and the company attaches great importance to it and apologizes for the poor experience it has brought to users. The content is produced and published by the agency without the review of the brand side, which is seriously contrary to the values of the Gaojiesi brand and is absolutely unacceptable to Gaojiesi.
Gao Jiesi also said, "This is indeed a mistake in our work, and we have not done a good job in agency management and communication content management." "Gao Jiesi has arranged to remove the shelves at the first time, and seriously suspended and rectified the relevant accounts. With this in mind, Cleans will urgently optimize internal management processes to prevent similar situations from happening again. Gaojiesi will reflect carefully, put the user experience in the first place, regardless of product and communication content, will strictly control the quality.
Nandu reporter learned that Kotex is a women's hygiene product brand under the Kimberly-Clark Group, born in the United States in 1920, and has been sold in more than 100 countries and regions around the world. In 2012, Kojies entered the ranks of the top consumer goods brands with net sales of more than US$1 billion.
Nandu reporter noted that under this topic, some netizens reported that there were insect eggs in Gaojie silk sanitary napkins, which triggered heated discussions.
On December 29, Nandu reporter consulted The customer service staff of Gaojiesi, who said that the Gaojiesi brand is committed to providing safe and comfortable menstrual solutions for women. All products under the brand have undergone strict safety certification and passed the inspection of the national authoritative testing agency to ensure that they meet the industry supervision standards before being listed. "Please feel free to use it".
Asked whether the content of the netizen report is true, the above-mentioned customer service staff once again said, "Sanitary napkins have strict health safety and quality testing before leaving the factory, please rest assured in terms of quality." We understand your worries, we have also fed back the situation, and we will inform you of the results as soon as possible. ”
Written by: Nandu reporter Wu Jialing
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