Yesterday, Mercedes-Benz was on Weibo's hot search because of a recently released advertisement, which attracted countless netizens to angrily criticize.
It is understood that in the advertisement promoted by Mercedes-Benz in the WeChat circle of friends, the makeup of the model appearing on the camera is "squinting", which is similar to the "squinting eye" advertisement of the three squirrels recently.
The ad was posted on the official Mesdale-Benz Weibo account on December 25, in which Mercedes-Benz used two models, a man and a woman, to promote the new car, and the female model made up a "squinting eye", thus causing public anger.
In this regard, some netizens posted comments saying: We are not criticizing the appearance of the model, but criticizing this deliberate "high-class face" hanging makeup, criticizing this deliberate catering to the stereotypical definition of East Asians in the West!
"From the lion teenager of the previous few days to the recent three squirrels, the squinting shape has been widely criticized, but at this juncture, Mercedes-Benz is also promoting similar advertisements in the WeChat circle of friends, and it is difficult to believe that Mercedes-Benz is not intentional!" Some netizens left a message.
As of now, Mercedes-Benz officials have not responded to this incident, but checking its official Weibo can be seen that the advertisement released on the 25th has been quietly removed, and only a new "new generation CLS four-door coupe" advertising video released on December 27, which lasts only 15 seconds and has no models.