At last year's UP2018 New Cultural and Creative Ecology Conference, "Glory of the King" officially released its own new cultural and creative plan, which wants to create more cultural symbols with wide influence in China from pan-entertainment to new cultural creation, with games as the carrier.
Even now, this is also a road that no manufacturer or which game has ever taken, because in the design concept of most games, the art style and gameplay system need to be unified, just like we will not witness the poignant love of Liang Shanbo and Zhu Yingtai in the FPS, in the game with a european and American style, the NPC suddenly wants to play Calligraphy with you, which will definitely make people very dramatic.
"Glory of the King" is different, as a MOBA game, its background story and cultural expression is more obscure, which gives it a strong plasticity, whether it is piano, chess, calligraphy and painting or local characteristic culture, after adding to the game with plot, skin or other forms of creation, it will not produce a sense of violation, but rather, and traditional culture cross-border linkage, cooperation can allow players to harvest in addition to the mechanical labor of reinforcement, line, team warfare.
And when you talk about the "new cultural and creative road" of "Glory of Kings", you will also find that its plan has actually begun to lay out very early.
Whether it is the skin of Yu Ji and Xiang Yu who absorbed the characteristics of Peking Opera costumes and singing in 2016 ,or the skin of Zhen Ji that integrates kunqu elements in 2017 [Dream of Visiting the Garden], it is actually the early exploration of "Glory of the King" on the road of new cultural creation, of course, after receiving the unanimous praise of players, it undoubtedly makes the road of cultural creation after "Glory of the King" go more smoothly.
In 2018, "Glory of the King" and the Dunhuang Research Institute carried out a cross-border cooperation, inviting the national singer Han Hong and the lyricist Fang Wenshan, represented by the national wind, to jointly create the Dunhuang Feitian title song "Meet the Flying Sky", and also used the image of the fairy in the Sui and Tang dynasties in the Dunhuang mural as the prototype to create Yang Yuhuan's "Meet the Flying Sky";
In 2019, "Glory of the King" and the Nanhai District Cultural and Sports Bureau of Foshan City carried out a cooperation on the intangible cultural and creative project of "Awakening Lion Culture", taking the "Awakening Lion" of Nanhai in Foshan, Guangdong Province as the prototype, integrating the symbolic symbols of folk culture such as lion dance, fluttering, falling, flipping, rolling, jumping and gong and drum accompaniment, and jointly created the "Lion Dance Oriental" skin of Luban No. 7;
In 2020, the Beidou global network was completed, and Chang'e 5 retrieved the first lunar soil belonging to China, announcing that China's aerospace industry is about to enter the next era - exploring the mysterious Mars, in order to publicize and promote the great achievements of China's aerospace industry, "Glory of the King" and the China Aerospace Science and Technology International Exchange Center have joined hands to jointly carry out aerospace cultural and creative project cooperation, and launched the skin [Galactic Covenant] and "Starry Sky Promise".
With the unique backstory, special effects and design language of this skin, he led many players to explore China's aerospace industry and witness "China's journey is this sea of stars".
Not only the skin in the game, after the official launch of the new cultural creation plan, the infiltration and dissemination of traditional culture of "Glory of the King" has also crossed the border to the three dimensions, and it is also reflected in music, animation, drama and other artistic expressions.
Earlier this year, "Glory of the King" released the first cross-dimensional national style theme song of the hero Gongsun Li in the game, "A Dance", in the KPL finals that just ended, in the leisure time of the game match, "Glory of the King" also invited the young singer Yu Kewei and the youngest national first-class critic Huang Qingyan, showing the unique aesthetics of the fusion of traditional culture and modern pop music in the three dimensions, which was unanimously praised by the audience.
At this year's two-hour "Co-creation Night", "Glory of the King" also used the performance forms of Chinese martial arts, Go, guqin music and Dunhuang dance, spending about 1/3 of the time to show the unique beauty of these traditional Chinese cultures.
"Yi Dong Chang'an" is a co-creation novel based on the official setting of "Glory of the King", it takes the familiar story of Di Renjie and the female emperor Wu Zetian as the background, uses the game of Go as the skeleton of the novel, spends a lot of pen and ink to portray the style of the young chess player who turned out to be famous in the capital, and the novel also uses the imagination to create an "artificial intelligence" general puppet and mechanism technique, showing a Tang Dynasty that is somewhat different from our cognition, but has a unique charm.
On December 5th, the radio drama "Yidong Chang'an", co-produced by "Glory of the King" and "Cat Ear FM" and recorded by "Photosynthetic Building Blocks", was also launched on major platforms, and Jiang Guangtao, Baomu Zhongyang and other experienced voice actors joined, and even more vividly restored the characters of Yixing, Di Renjie, Li Yuanfang and other characters in the novel, so that they walked out of the flat paper, compared with the rave reviews of the novel, the response of the radio drama was also good.
And in June next year, glory of kings" the first Chinese original musical "Picking stars" will be launched, it will take oriental fantasy as the core, leading players to follow the game characters through the King's Canyon.
Looking back at the past year, "Glory of the King" has worked hard to optimize the player's experience in the game, optimized and redoned many old heroes, and in addition to the game, it has done more things - a few days ago, the China Economic Information Agency released the "Xinhua Cultural Industry IP Index Report (2021)", and the IP comprehensive performance of "Glory of the King" also ranked 7th in the overall list (1st in the game list), becoming the most out-of-the-loop game in the mouths of many players.
It is undeniable that "Glory of the King" can become the most well-known mobile game in the domestic player group, thanks to its very close product positioning, we can use the fragmented time to take out the mobile phone a canyon battle anytime and anywhere, there is no threshold for operation, we can easily get a sense of achievement and happiness.
In the new cultural and creative field outside the game, "Glory of the King" chose to slow down, and each step was very steady - it used a whole Chang'an Racing Year, integrating traditional musical instrument cultures such as piano, chess, calligraphy and painting and pipa guzheng, to create a king's glory version of Datang, and it also took 3 years to cooperate with the Dunhuang Research Institute to bring "Flying Sky", "Nine-colored Deer" and "Hu Xuannu" into the game.
Therefore, when I heard that "Glory of the King" was to carry, interpret and carry forward China's excellent traditional culture as its mission a year ago, many players, including me, may feel that it was just saying polite words at that time, and "Glory of the King" used many years of preparation and more than a year of perseverance to prove that there is no insurmountable gulf between video games and new cultural creations, when traditional festivals, folk culture and many niche intangible cultural heritage are presented in front of everyone in the form of video games. Even many gamers who have grown up in the era of FMCG mobile games will be interested in understanding and researching.
I don't have much doubt that Glory of Kings will achieve its goals in the near future.