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One: After years of efforts to improve the Apple Maps experience, team members received souvenirs
Today's news, Apple recently sent a unique gift to Apple Maps team employees. Includes some customized Apple Maps badges, stickers, and photos, as well as a small card to thank employees for their contributions to the Maps app.
Some Members of apple maps team shared the souvenirs on the Reddit forum. Over the past few years, Apple has been improving its maps app, with the updated experience providing more detailed road and building coverage, faster and more accurate navigation, and 3D views of some of the city's landmarks.
The card reads, "Each of you has left your fingerprints in Springfield, thank you for all your contributions to this product, and thank you for your great work at Apple." — "Springfield" here may be the internal code name for Apple's improved mapping experience.
Improved Apple Maps are now available in the United States, Canada, Australia, the United Kingdom, Ireland, Italy, Spain, and Portugal.
When Apple Maps first launched a few years ago, its poor performance caused users to collectively complain, and Richard Williamson, the project manager of Apple Maps, was fired. It even became one of the reasons Cook fired Scott Forstall, a Jobs-era veteran who was in charge of mobile software at the time.
After so many years of improvement, Apple Maps looks like it's finally improving. "Maps are rebuilt from scratch, with better navigation, richer detail, more accurate location information, and great features that only Apple can provide, such as look around, shared arrival times, and more," said Eddy Cue, Apple's head of services. Now, it's easier than ever for users to find places they love and get to where they're going. ”
Second: In order to prevent competitors from poaching people, Apple issued a maximum of $180,000 in bonuses to retain talents
Apple has given unusually high stock bonuses to some engineers in order to retain talent and avoid employees jumping to tech rivals such as Facebook's parent company Meta platform.
Last week, Apple notified engineers in chip design, hardware and selected software and operations departments, handing them out the aperiodic bonus, people familiar with the matter said. These bonuses will be paid out in the form of restricted stock for a vesting period of four years to incentivize them to remain at Apple. These bonuses start at about $50,000 (about 318,500 yuan) and in some cases as high as $180,000 (about 1,146,600 yuan), surprising those who receive the bonuses.
Many engineers received stock awards of about $80,000 (about 509,600 yuan), $100,000 (about 637,000 yuan), or $120,000 (about 764,400 yuan). This benefit is offered by managers to reward employees who perform well.
Apple declined to comment, and the company is engaged in a talent war in Silicon Valley and elsewhere, with Meta becoming a particular threat. In the past few months, Meta has poached about 100 engineers from Apple, but the two sides are "courtesy exchanges", and Apple has also poached key employees of Meta. The two companies are likely to compete fiercely in augmented reality and virtual reality headsets, smart watches, and both companies plan to release major hardware in the next two years.
Analysts expect Apple to produce 90 million iPhones in the fourth quarter and 66 million in Q1 next year
Given the volatility in the supply chain this year, Mizuho Securities on Tuesday lowered its forecast for Apple's iPhone production in the December quarter, but raised its forecast for next March's quarterly iPhone and set a higher target for 2022.
Mizuho Securities analyst Yasuo Nakane lowered its iPhone production forecast in the fourth quarter from 95 million units to 90 million units, which will mean a 4% year-on-year decline in production, investor Business Daily said.
For the first quarter of next year, Nakane expects Apple to produce 66 million iPhones, up 20 percent from the same period last year. He had previously predicted that Apple would produce 59 million iPhones in the first quarter.
Nakane forecasts iPhone production of 259 million units for the full year 2022, a 9 percent increase from the company's estimated 237 million units in 2021.
In a note to customers, Nakane said he was bullish on Apple, citing the hot sales of the iPhone 13 as an example, especially in China. In addition, he said, older models like the iPhone 12 continue to sell well.
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