Timeless
In Beijing, a commercial building is built as a work of art.
In Parkview Meadows, artworks are scattered and everywhere. It is like a museum with a strong humanistic atmosphere, and it shows its own tolerance with different works.
Salvador Dali's "The Dolphin Rider"
The harmonious blend of art, life and commerce is the most striking trait of Parkview Meadows. More than a thousand works by well-known contemporary artists such as Zhang Xiaogang, Wang Luyan and Chen Wenling constitute a different landscape of this building, which responds to the changes of the times with different art forms, emits different lights, and lights up every corner of the building inside and outside.
Chen Wenling's "Red Memory"
It is worth mentioning that there are more than 40 sculptures by the surrealist artist Salvador Dalí alone. Placed in different locations, corresponding to the structure of the building, and in close proximity to the masses, they constitute the "surreality" of the moment – an unprecedented sensory experience that inspires every visitor. This way of interacting, as Dalí puts it, is that the artist is not the one who gets the inspiration, but the one who inspires the person.
Salvador Dali series of works
Whether it is the building itself or the art collection, Parkview Yerba Buena Takes on a more open posture. This appearance is just in line with Beijing's diversified artistic atmosphere.
With a unique urban imprint, it has gone through nine years. On the ninth anniversary, the new image is replaced, and Parkview Yerba Buena enters the art change season, a timeless art feast, a new "big work of art", quietly born:
Documentary on the Ninth Anniversary of Parkview Yerba Buena
This is a rather innovative documentary, the first perspective and protagonist in the film are all works of art. They followed the truck through the city of Beijing, followed the sunset to the building, and then began a new journey.
First of all, the visually impactful Chen Wenling's work "What You See May Not Be Real", after nine years of accompaniment, ended perfectly, and in the same position, the new presentation is the two works of Italian artist Gianni Dessì, "You X You (Ezra)" and "Three for You".
Jani Desi's You X You (Ezra) and Three for You
In contrast to "Three for You", the sculpture "You X You (Ezra)", which hangs outside the sightseeing elevator, is based on the poet Ezra Pound. This leading figure in Symbolist poetry, the theory of poetic imagery derived from ancient Chinese poetry and Japanese haiku, made outstanding contributions to the mutual learning of Eastern and Western cultures.
Today, "he" comes to the East with a bright yellow color, enters the Parkview Meadow, and between the interactions, there is a poetic visual metaphor.
Desi is good at dealing with the relationship between color and space. In his view, color has weight, and its form and sense of color can easily change the viewer's perception of the surrounding environment and the structure of space, as he said:
Parkview Yerba Buena constantly looks for possibilities for works to coexist with space... Through this form of communication, it creates a natural environment that creates a closer connection between the masses and the work of art. When art is detached from the original context, this reconstruction brings people a new perspective of cognitive art.
Wang Luyan's "Cathedral"
Artist Wang Luyan's largest graphic works, "Cathedral" and "Tank", also appeared in The Parkview Yerba Buena At this special time.
Different from the popular concept of art, Wang Luyan usually dissolves painterliness by drawing and designing methods, so as to establish his own painting language. Just like "Cathedral" and "Tank", the objects shaped by the concise lines weaken their original meaning, leaving only the image itself, and the reconstructed relationship between the image and the real thing is an enlightening problem left by the artist to the audience, which is the very literati caring side shown by Parkview Yerba Buk. On the other hand, it stems from the business philosophy of putting people first that Parkview Yerba Buena has always adhered to.
Wang Luyan's "Tank"
Moving your gaze outdoors, artist Ren Zhe's large-scale sculpture "Dust" is also brilliantly presented.
"Dust", a combination of a samurai and nine celestial deer. In ancient Chinese culture, nine is the yang, which has the meaning of longevity. At this time, nine celestial deer, which symbolized peace, flew here, symbolizing the best wishes of truth, goodness and beauty.
Ren Zhe's work "Dust"
In Ren Zhe's eyes, "a good work of art is ultimately the condensation of emotions, and a good culture represents the voice of an era." I hope that this voice can be spread through The Parkview Yerba Buena, give it to more people, and let everyone feel the meaning of culture. ”
Culture is the most enduring source of power for a nation. Through a change of artwork and a cultural flow, Parkview Yerba Buena Makes this building grow again like a herb and prepare for the future.
In this feast of artistic renewal, the works of Italian artists Paolo Grassino, John Liu, Gao Xiaowu and He Wenjue are also updated at the same time, and Dali's classic sculptures are transformed into different positions. Parkview Yerba Buena regards itself as a big work of art, showing its charm with a new attitude.
"Yerba Buena Autumn Shines Forever" theme activity
In fact, the renewal of artworks is part of the theme activity of "Yerba Buena Autumn Shines Forever". In this event, Parkview Yerba Buena also cooperated with Canadian trend brand Dust of Gods and artist Ren Zhe to bring a zodiac-themed fashion show performance to the audience, and unveiled the artist Ren Zhe's themed art exhibition "Zodiac".
For Parkview Yerba Buena, nine years has the significance of a program, it has always paid attention to and supported the new generation of Chinese design and trend art, trying to bring everyone a different visual enjoyment and art of living; nine years is also a new beginning, this building, which began with art, now starts with new art, and starts again.
Ren Zhe's work "Zodiac Signs"
Dust of Gods fashion show show
The charm of art may lie in this.
It is not a "practical" thing, it simply provides a connection, connecting everything related to our lives and attaching brilliant colors to it; it is not a "useless" thing, it provides a way to see the world, allowing us to explore the wider distance through the perspective of art. In this way, the "big artwork" after the change should be worth visiting.