【Global Network Report】Three squirrels were questioned by netizens about the "squinting eyes" makeup in the promotional advertisements, and on the 27th, some netizens found that Mercedes-Benz suspected of using "squinting" model makeup in the promotional advertisements, causing concern.
On December 27, @God Eagle _5zn released the cover of an advertisement promoted by Mercedes-Benz Mercedes-Benz in the WeChat circle of friends, with the text "Mercedes-Benz advertisement, speechless".
The cover of the Mercedes-Benz advertisement also caused controversy among netizens, with Some Weibo netizens commenting, "One, two, three ... Advertisers are squinting, no problem is strange! ”
Some netizens also accused "this group of Chinese consumers in PUA", and some netizens said that they received this set of "squinting" advertising pushes from Mercedes-Benz in the circle of friends, and said that "it feels a bit deliberate".
In fact, the Mercedes-Benz video ad was published on its official Weibo account on December 25, with a video of 50 seconds, in which Mercedes-Benz used a man and a woman to promote the new car.
Screenshot of a Mercedes-Benz video commercial
Questioning the "deliberate" Mercedes-Benz advertisement and the Weibo account @Immediate Comment, he said on Weibo: We are not criticizing the appearance of the model, but criticizing this deliberate "high-class face" hanging makeup, criticizing this deliberate catering to the Stereotypical Definition of East Asians in the West! So, Mercedes, aren't you sick to give models this makeup? These days the male lion teenager to the three squirrels make such a fierce noise, I do not believe that the Mercedes is not intentional!
In the Message Area of Mercedes-Benz Weibo, some netizens criticized this, "Chinese women look like this? Understand..." And netizens said, "Why don't you choose an eye like that, Chinese women will be targeted by you!" But some netizens said that they did not see any problems, and some people said that they should be "more open-minded and inclusive".
On the evening of the 27th, the Global Times-Global Network reporter contacted the relevant departments of Mercedes-Benz China, and as of press time, the company had not responded.
What do you think?