Recently, whether you open Douyin, Weibo or Xiaohongshu, I believe that you have been brushed by a love roundup called "Single is Hell".

Netflix's new variety show has achieved gimmicks from the name, in fact, it is the "wild version" of 5 men and 4 women configuration".
Even if it is a "vegetarian" guest, both the appearance and the figure are carefully selected by the program team.
The figures of the male guests are as follows, is it enough to roll?
In addition to the male guests' average eight-pack muscle, the most interesting game rule is that only the successful pairing of "couples" can stay in the "Paradise Island" Presidential Suite, while the single can only nibble sweet potatoes in the tent of "Hell Island"...
Compared with the simple environment of Hell Island, in fact, what is more reprehensible is the strong smile after no one asks, and how to "counterattack" step by step...
The show is not only about falling in love, but also incorporating a variety of confrontation games to increase the sense of conflict and make the "Shura Field" more concrete...
"Single is Hell" can sweep the whole network, in addition to its own program form is attractive, but also because one of the female guests out of the circle ...
She is the last female number four to appear, named Song Zhiya, and as soon as Fang Zhi appeared, she firmly grasped the attention of male guests and the audience.
Straight man chopped "kitten" looks, enviable stretch hair, slim body and fair skin, dress also exudes nobility.
Among the ordinary people, her appearance like a female star really shocked the group, the female guests were like a great enemy, and the male guests looked straight in the eyes.
The male guests also gathered privately to discuss her gorgeous and shiny outfit.
Others were intimidated by her cold and egoistic demeanor and worried that they would not be able to talk.
The posture jun wants to say that the male guests are still familiar with the goods, after all, Song Zhiya's appearance is really not cheap...
Next to the ear are Van Cleef & Arpels four-leaf clover earrings, plus balmain tweed dress, carrying Chanel Leboy, a body of more than 100,000 yuan.
Of course, clothing is her plus, And Song Zhiya's makeup, figure, and conversation are all online.
Graduated from the Department of Traditional Dance of Hanyang University, she is diligent in body management, eating only one meal a day (not advocated by the posture jun), doing sports and dancing, so she maintains a figure like a bean.
#Song Zhiya figure # even quickly appeared on Weibo hot search.
Many people say that she resembles Jennie in some angles, and some people say that she is like Han Caiying and Zhang Yuanying.
According to her ins, Song Zhiya once said that her fashion icon is a more avant-garde mixed-race supermodel Dai Wen Aoki, hoping to find some matching inspiration from her.
Just by looking at the collocation in the show, she can clearly reflect both taste and financial resources.
For example, after taking off her debut Balmain dress, she immediately changed into a Chanel early spring knit and began to pan for rice and prepare vegetables.
This knit shirt may seem familiar to you, because Liu Shishi also wears the same different colors.
Song Zhiya's love for Chanel is obvious, and the attentive audience may also find that the duffel bags she uses to carry clothes are All Chanel's shopping bags...
In addition to the opening "Rain of the Lower Nair", in episodes 3-4, her bandeau and swimsuit are from another big name in the universe, LV, and she is not polite at all.
She also ingeniously folded LV silk scarves into a bandeau, not losing to the korean girl group cody's collocation creativity.
But she is not a brainless way of building up big names, such as the body where many people are planted.
The design of the leather chain is easy to mistakenly think that it comes from Chanel, but in fact, it is from an American hot girl brand Fashion Nova, as long as more than 200.
This skirt is actually composed of two parts, the upper body is a high split swimsuit, with a black skirt, looking overall coordinated and sexy.
Song Zhiya's colorful long skirt is also from this brand, only 150 yuan.
Song Zhiya is like a tight string, making herself appear in the most beautiful state at every moment.
The other female guests got up and put on a simple makeup and went to breakfast, while she put on a full makeup and curled her hair.
When she approached the table, the female guests immediately whispered, feeling that the loss was too big and regretting it...
With a delicate image that can be dressed up, Song Zhiya easily won three goodwill letters from five male guests on the first day.
In addition to gaining male favor, Song Zhiya also knows how to make the audience remember herself as a reality TV guest.
For example, after the first meeting, almost everyone honestly explained their favorite object in the preparation process.
Only Song Zhiya proudly pulled down his hair and said: There is no ideal type for me here.
The studio's observers were all shocked by her words and remembered her at once.
The reasons she gave were also very convincing, because it was only the first time they met, they didn't understand, and they couldn't talk about their hearts.
In Korean-style love variety shows, women are often in passive roles. Song Zhiya, on the other hand, positions herself as the dominant party and does not easily draw conclusions.
She speaks generously, without any fear or timidity, and dares to look directly at boys when she speaks.
There will also be some small interests inserted in the chat, such as a boy who said that he was not very good at talking to girls, and she immediately took up the topic and brought the topic to the "blood type & personality" that was very good to follow.
When the boy asked her what her blood type was, she said she was "doll-type" (shape). The joke eased the atmosphere and also spoiled in a cute way.
After a day together, when it came to the link of writing letters to the opposite sex, Song Zhiya maintained her own sense of mystery and pride, and did not write a long list of large arguments, using two words:
"Oba?"
This common title in Korean dramas is sweet and faint, but enough to stir people's hearts.
The observation guests in the studio were all impressed and sent a sentence: My sister is really good.
When the man tries to become the leader of the topic and constantly asks her questions, she will turn passive into active, using the way of rhetorical questions to let the other party speak first.
She was obviously only 25 years old, how did she cultivate this "skill"?
She is a beauty and dressing blogger and has been doing it for a year and a half.
Beauty gives her confidence, professional attributes allow her to deal with all kinds of people, often facing the camera so that she knows how to express herself, master the rhythm of chat.
She said she has 500,000 followers, but her number of followers continues to grow as the show hits.
She is a well-known blogger in South Korea and has been on Tom Ford's live streaming of goods in South Korea.
Before "Single is Hell", she had participated in other variety shows, such as a dance performance on "Video Star".
And she laid out the Chinese market early, and has accounts on many mainstream platforms in China.
In the vlog, she often shows her progress in learning Chinese, attending Chinese classes, and also learning the "child's pronunciation" in Beijing.
After all, Korean beauty bloggers have great competitive pressure and the market is relatively limited, and it is beneficial to increase the business territory of a region, which is a very clever and far-sighted plan.
A little investigation of the other guests of "Singles is Hell" will find that in addition to finding their other half, most of them have another layer of exposure needs.
For example, the male player who stayed with Song Zhiya on Paradise Island is not only a fitness trainer himself, but also an Internet celebrity model.
With his lean body, he has shot many promotional advertisements for local sports brands and lingerie brands.
There are many fans in the ins, but compared to Song Zhiya, it is not an order of magnitude, and the increase in fans after the broadcast of the program is not large.
In addition, the man who insists on wearing formal clothes on the hot island is actually a suit shop owner.
The dark-skinned female guest is the owner of a fight club and a boxing referee.
The fair-skinned Shi Xun not only manages a clothing brand himself, but also a small actor who has signed a contract with an agency.
There are also some considerations for spreading through the program and advertising for themselves or their own companies. After all, the program has a huge traffic support on the Netflix platform, which is more impressive than the number of viewers on some cable TV stations.
Such behavior is blameless, after all, reality TV is to highlight a "show" word, the audience is happy to see, CP is satisfied more important than anything.
The operation of using reality TV to bring traffic to yourself is available in every country, and our country is no exception.
In the previous article, the maker predicted that the global explosion of "Squid Game" will allow subsequent Korean TV dramas and variety shows to eat dividends, and as long as they stabilize the output of topical works, there is no shortage of people to watch.
Now the rapid exit of "Single is Hell" is the best proof.
Posture
Chrison
She turned the love variety show into her own home.