Figure Source 丨 Figure worm
Recently, the three squirrels caused great controversy because of the "squinting eyes" makeup of the model in the poster. In this regard, the Shanghai Municipal Consumer Protection Commission issued a document on the 27th that the aesthetics of the consumer circle should also keep pace with the times. Society is developing, consumption is iterating, and only by keeping pace with the times can businesses keep pace with the times, meet the new aesthetic needs of consumers, and establish cultural and emotional resonance with consumers.
Three squirrels apologized
On the 26th, the makeup topic of three squirrel models suddenly sprang up on Weibo.
On the afternoon of the same day, the official Weibo of the three squirrels apologized for the "model makeup controversy".
In the statement, @Three Squirrels said: In response to some netizens' feedback that the model makeup in some of our product pages does not conform to aesthetics, and then questions the relevant position of our company, our company makes the following explanation:
After investigation, the product was launched in October 2019, the model on the page is a Chinese, and its makeup is based on its personal characteristics, without deliberate ugliness.
In response to netizens' feedback that the model's makeup does not conform to the public aesthetics and the resulting discomfort, our company apologizes, and has replaced the page at the first time, and has arranged to check other product pages of the company to prevent similar situations.
cause
It is reported that the controversy was triggered by netizens posting three squirrels product promotion posters in October 2019, because of the "squinting eyes" makeup of the model in the poster, some netizens believe that the three squirrels are deliberately scandalizing the Chinese, which caused controversy on Weibo.
Zhongxin Jingwei noted that after the topic of "three squirrel models" rushed to the hot search, a large number of netizens poured into the three squirrels Taobao live broadcast room to verbally attack the anchor, and the anchor was broadcast for only half an hour.
For some netizens who think that this is related to the Chen Man incident, the relevant person in charge of the three squirrels has responded.
"The advertising page was launched in October 2019, when the national tide was popular, so the 'national tide style' was chosen for advertising shooting, with the intention of conveying the visual feeling of the national tide to consumers. The models on this page are Chinese, and their makeup is based on their personal characteristics, without deliberately ugly intentions. The Chen Man incident happened in November this year, so it doesn't matter at all. The relevant person in charge of the three squirrels told Zhongxin Jingwei.
Previously, Dior's photographic exhibit "Proud Hold" was suspected of scandalizing Asian women and adopting a "squinting" shape, while continuing to be attacked and even resisted by public opinion. It has sparked a heated discussion. On November 23, Dior and the photographer involved, Chen Man, responded to the matter and apologized in a post on social platforms.
Boy The Lion boy boyed?
Coincidentally, the domestic animation film "Lion Boy", which was popular a few days ago, also continued to suffer from public opinion crusade and even boycotted because of the "squinting" shape used in the character shaping in the play.
Unlike the double harvest of box office reputation of "The Return of the Great Sage" and "The Devil Boy of Nezha", the production cost of 280 million yuan of "Lion Boy" just exceeded 100 million yuan after the release of the box office, which is far from the industry's estimated 2.5 billion.
Almost all of the controversy has focused on the modeling of the faces of animated characters. Some netizens pointed out that the protagonist's eyes are small, hanging the corners of the eyes, wide eye distance, and collapsed nose, not only can not be associated with "handsome", and can even be said to be very ugly.
Stills from "The Lion Boy"
In the face of doubts, Zhang Miao, the executive producer of "The Lion Boy", said in an interview with the Beijing News Entertainment that when the creators painted, they had carried out many collections in Guangdong and other places. "We know very well that it's safer and simpler to make a character handsome, but we need to make an exploration of different aesthetics." Such a reply did not get the approval of some netizens.
Netizens are talking hotly
Hug the model:
@ Why not milk tea: Netizens really have to manage everything, have high requirements for others, and have not seen such high requirements for themselves
@cm Cangyu: The model must be sad... Not just in career, but also in dignity
@ look at the ideal: after the long so do not give people out?
@SPARK4565: Many things in this world are not formulas! What it is a wrong way of thinking. Squinting eyes cannot represent Chinese, and kazilan's big eyes cannot represent Chinese!
@Big Yan did not doraemon: I think this is really nothing, there are many people around the small eyes squinting, the model is very normal, there is no need to expand the small things
Think there is something wrong with the company:
@Thirteen Gray: The problem is that this is not "based on its personal characteristics", the model's eyes are not small at all! And is it just a matter of makeup? Avoid the heavy and light response
@ Breeze does not say anything on the seaside: 1. The characteristics of the model herself are not squinting, and the squinting eyes are highlighted after makeup, why? 2. The three squirrels have obvious problems with this set of advertising slogans, and they are avoiding the heavy and light.
What do you think about that?
Editor of this issue is Feng Zhanpeng