Zhongxin Jingwei December 27, 2012 On December 26, three squirrels appeared on Weibo's hot search. Some netizens posted the product promotion poster of three squirrels in October 2019, because of the "squinting eyes" makeup of the model in the poster, some netizens believe that the three squirrels are deliberately scandalizing the Chinese, which caused controversy on Weibo.
In this regard, the WeChat account of the Shanghai Consumer Protection Commission commented on the 27th that the aesthetics of the consumer circle should also keep pace with the times. Society is developing, consumption is iterating, and only by keeping pace with the times can businesses keep pace with the times, meet the new aesthetic needs of consumers, and establish cultural and emotional resonance with consumers.
Source: Shanghai Consumer Protection Commission WeChat
Recently, the product promotion poster of three squirrels in October 2019 was accused of deliberately scandalizing the Chinese people because of elements such as "squinting eyes" and thick lips, which caused controversy on Weibo.
Three Squirrel Posters
On the 26th, three squirrels issued a statement saying that after investigation, the product was launched in October 2019, and the model on the page was Chinese, and its makeup was based on its personal characteristics, without deliberate ugliness. For the discomfort caused by netizens, the three squirrels are deeply sorry, and have replaced the page for the first time, and have arranged to check other product pages of the company to prevent similar situations.
Some netizens took the three squirrel incidents this time and associated them with the Chen Man incident that caused public anger before.
The relevant person in charge of the three squirrels said in an interview with Zhongxin Jingwei that the advertising page was launched in October 2019, when the national tide was popular, so the "national tide wind" was selected for advertising shooting, with the intention of conveying the visual feelings of the national tide to consumers. The models on this page are Chinese, and their makeup is based on their personal characteristics, without deliberately ugly intentions. The Chen Man incident happened in November this year, so it doesn't matter at all. ”
On the same day, the above-mentioned poster model @ Cai Xiaoxiao responded on Weibo that she did not deliberately create an insulting image of China, and only did what the merchant wanted according to the requirements of the merchant. "I don't deserve to be a Chinese with my small eyes?"
She said that maybe everyone's aesthetic is different, maybe some friends can't appreciate my type, but there is no need to attack me like this, radish cabbage has its own love. I hope that the majority of netizens will not make personal attacks in private messages, they are not a supermodel, nor a public figure, but just a Chinese citizen who loves his motherland and abides by discipline and law. (Zhongxin Jingwei APP)