The Mid-Autumn Festival has not yet arrived, and the mooncake sales window of The Guizhou Provincial Hospital has begun to queue up. Due to the solid materials and the close price, the self-made cloud leg mooncake made by the provincial medical canteen was jokingly called "more difficult to grab than the expert number".
In order to prevent and control the epidemic, this year, the provincial hospital not only opened up online sales channels, but also reached cooperation with Hema, not only realizing no queuing and unlimited purchase in 5 Hema stores in Guizhou, but also going out of Guizhou for the first time and landing in the box area rooms in Wuhan and Chongqing.
According to reports, the provincial medical mooncake began to sell in the 90s of the last century, the mooncake is made of exquisite Yunnan Xuanwei ham, ham filling more than 30%, with high-quality honey and lard, pure handmade. Due to the lack of preservatives, the shelf life of the provincial medical mooncake is only 15 days.
Therefore, although the hospital canteen is sold all year round, the Mid-Autumn Festival mooncake stalls are still overcrowded. Due to the reduction of gatherings in the prevention and control of the epidemic, the provincial medical mooncake can be sold in the official Mini Program online store this year, and at the same time log on to Hema. Consumers in Guizhou, Chongqing and Wuhan can place orders directly on the Hema app, and they can receive this net red mooncake in as soon as 30 minutes. The reporter saw at the provincial hospital over the weekend that although there is still a queue, the scene is more orderly.
"The provincial medical mooncakes sold by hema in the three places use the same packaging as the provincial hospital stalls, and consumers can go to the official channels to verify the authenticity." The mooncakes are priced at 10 60 yuan per serving, and after being listed in Chongqing a few days ago, they were sold out in 2 days, and thousands of copies were temporarily added. Peng Yunxiang, a regional procurement in Guizhou, hema, said. The reporter saw in the Hema app that at present, the provincial medical mooncake has ranked among the top 1 in the "catering cooked food soaring list" in other places.
In fact, since the "fire out of the circle", the provincial medical mooncake is facing the trouble of informal purchasing and "counterfeit goods" every year, and even the phenomenon of "scalpers" charging row number fees has caused consumers a lot of headaches, and the provincial hospitals have to take measures such as purchase restrictions to curb the problem of purchasing agents and scalpers. For the first time, inter-provincial sales were achieved through new retail, which found a way for the provincial medical mooncake to not only ensure quality, but also expand sales. "In the future, Hema will strengthen cooperation with the provincial medical staff canteen, including research and development of new products, joint stores, etc., and continue to seek happiness for foodies in the box area."
Reporter Wang Chengli reported