Joining MDA and Holding Hands with GroupM: Huawei expands its advertising industry presence in Malaysia

According to foreign media reports, Huawei Advertising,Huawei Ads, huawei's mobile advertising arm, announced its membership in the Malaysian Digital Association (MDA) and signed a cooperation agreement with the Media Investment Corporation Group (GroupM) to promote advertising sales in Malaysia as a certified agency partner. This allows Huawei Advertising to contribute to the development of the ad technology industry in Malaysia.

MDA is a non-profit organisation focused on the growth of Digital Economy in Malaysia. Joining the organization has connected Huawei Advertising to a group of digital advertising experts, including digital publishers, platforms, advertising, and creative agencies. This will enable Huawei Advertising to be at the forefront of digital advertising trends and play a role in shaping Malaysia's digital policies and advertising standards.

The MDA also provides a platform for knowledge sharing. In early December, Huawei Advertising was invited to participate in the "Digital Wednesday" event organized by MDA, an online project to share emerging technologies in Malaysia. During the conference, Huawei representatives talked about the multi-digital touchpoints in Huawei's mobile ecosystem that can help brands effectively reach new audiences in a hyper-connected world.

In addition to participating in industry associations, Huawei Advertising has also signed a cooperation agreement with GroupM, the parent company of top digital advertising agencies such as Wavemaker, Mindshare, Mediacom, and m/SIX. As a "Huawei Advertising Certification Agency", GroupM and its agencies will have exclusive access to the inventory options available for Huawei Advertising in Malaysia.

"GroupM is one of the best-known brands in digital advertising, with a proven track record and market share. This partnership will enable us to showcase our differentiated advertising solutions to existing and potential GroupM advertisers. Rei Xiao, director of Huawei's terminal ecosystem in Malaysia, said.

Huawei Advertising is also a titanium sponsor of SourceCode 2021. Hosted by GroupM, the annual conference explores the latest innovations, challenges and insights in the digital marketing industry.

"Based on Huawei's mature ecosystem, Huawei Advertising is leveraging the synergy between Huawei's terminals, native applications, open capabilities, and more than 33,000 third-party application media integrated into its network to connect various smart terminals and data points between applications, and helping advertisers reach more than 730 million potential customers around the world through the mobile ecosystem." Xiao said. (C114 Jiang Junmu)