Zhitong Finance APP learned that according to the data of the Association of Passenger Vehicles, based on January 2019, the overall market product competitiveness index of passenger cars in November 2021 was 90.9, unchanged from the previous month; from the perspective of the three major market segments, cars remained unchanged month-on-month, SUVs rose by 0.1 points month-on-month, and MPVs rose by 1.4 points month-on-month.
In November 2021, the wholesale volume of passenger cars was about 2.15 million units, an increase from the previous month, a year-on-year decline; due to the impact of the epidemic in November, the total supply of chips was insufficient, resulting in a slight decline in the overall market heat, down 0.1 points month-on-month; at the same time, the preferential range of some car series increased, reflecting the price strength indicator of the market discount increased by 0.3 points month-on-month, while the product evaluation index reflecting the cost performance of the product fell by 0.4 points month-on-month, and overall, the overall market product competitiveness remained unchanged.
Note: Retain data for only the last 12 months, based at 100% as of January 2019
Overall, the product competitiveness index of the car market in November 2021 was 91.2, unchanged month-on-month, of which product evaluation fell by 0.9 points month-on-month, while user reputation, market heat and price strength increased by 0.1, 0.1 and 0.4 points respectively.
In November 2021, the product competitiveness index of the SUV market was 90.2, up 0.1 points month-on-month, of which user reputation and market heat fell by 0.2 and 0.5 points respectively, while product evaluation and price strength increased by 0.2 and 0.4 points respectively.
In November 2021, the MPV market product competitiveness index was 96.7, up 1.4 points month-on-month, of which price strength fell by 1.8 points month-on-month, while user reputation, market popularity and product evaluation rose by 1.7, 0.2 and 2.9 points respectively.