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OFILM was once one of Apple's largest lens module suppliers and occupied a large position in Apple's supply chain. However, such an important supplier was eventually unilaterally dissoluted by Apple. Apple itself has no impact, and it is easy to find new partners.
And OFILM's revenue and profits have plummeted, which are all the impact of Apple dependence. But OFILM's counterattack began, giving Apple a "slap", what kind of action did OFILM have? Can Apple dependence be alleviated?
OFILM speeds up the layout
Apple has selected nearly 100 suppliers in China to cooperate and purchased a series of parts and components from Chinese companies. However, it will be found that most of the core products come from foreign suppliers. Such as flash memory chips, power chips, screen driver ICs, baseband chips and so on.
The main products provided by Chinese suppliers to Apple are motors, antennas, plates and lens modules. If Apple wants to replace it, it can easily work with other suppliers.
And it will be found that Apple has a strategic layout of "cunning rabbit three caves", obviously you can purchase equipment from one supplier separately, but it is divided into several companies to supply.
The purpose of this is to be able to make supply chain adjustments at any time, so that Apple will not be affected by the loss of cooperation between a certain company in the adjustment. But for companies abandoned by Apple, the situation is less optimistic.
Among them, OFILM is a typical example, OFILM has been separated from Apple, in the time of cooperation, Apple occupies about 15% of OFILM's revenue. Nearly a quarter of the camera modules are provided to Apple.
Of course, this is the data in 2019, and in 2020, it was reported that OFILM was kicked out of the supply chain by Apple, although OFILM clarified it at that time, but it did not change the final outcome. Now Apple accounts for 0% of OFILM's revenue, and after OFILM abandoned the cooperation by Apple, revenue fell sharply, and net profit in the first half of 2021 plummeted by more than 93%.
Apple, on the other hand, has achieved revenue growth for several consecutive quarters and has not been affected in the slightest. But OFILM did not stop because of this, but accelerated the layout and began to fight back.
On December 21, OFILM announced that it will increase its capital by 240 million yuan to its wholly-owned subsidiary, Hefei Jingchao, and will implement Hefei Jingchao's optical lens and lens production line project after the capital increase.
This is a capital increase project of OFILM's subsidiaries in order to realize the production of the relevant product lines. It seems to be just a normal business layout, but you know, in the first half of this year, OFILM's net profit was only 34 million yuan. In contrast, OFILM's R&D investment reached 946 million yuan, accounting for 8.06% of revenue.
OFILM's counterattack
The money earned by OFILM is not enough for a subsidiary to increase capital, let alone the investment in research and development. Even if OFILM lost Apple and suffered a decline in revenue and profits, it did not skimp on R&D investment and project layout.
It can be seen that OFILM has been working hard to move forward and strive to create a better future. This is a counterattack against fate, and it is also a battle book under more challenges in the future. OFILM's spirit of not accepting defeat and not giving up is touching, and it is this spirit that makes OFILM continue to make progress.
In addition to the capital increase support of its subsidiaries, OFILM has been increasing its industrial line layout. For smart cars, mobile phone lens modules and other aspects continue to invest in research and development and production strength, and OFILM's 8P lens has completed the development and has entered the trial production stage.
OFILM will continue to focus on high-end optical lens modules and develop more advanced technical equipment. If OFILM can achieve the world's leading level, master the core technology, and occupy an important market share, then in the future, when Apple wants to go to the door again for cooperation, the right to speak is in our hands.
If all this can be achieved, it will undoubtedly give Apple a resounding slap, as the saying goes: "Thirty years of Hedong, thirty years of Hexi." "Let's see who can have the last laugh."
Can Apple dependence be alleviated?
Apple's industrial chain layout is too deep, and it may not be a big deal to establish cooperative relations with hundreds of suppliers, but the key is that Apple can rely on its own strength to affect the development trajectory of supplier companies.
This is not something that ordinary companies can do, but because Apple's demand is huge, occupying most of the market's profits, many suppliers have risen because of Apple, and gradually put the treasure on Apple, so Apple's every move may involve the fate of dozens of supplier companies.
This is what everyone often calls apple dependence. However, if the relationship between the supplier and Apple is not handled well, resulting in the termination of cooperation between the two sides, it is easy to have a situation of "becoming apple and losing apple".
The question is, can Apple dependence be alleviated? In fact, it is possible, which requires starting from the core technology, mastering the technology that is difficult to be replaced, even if you lose an order from an Apple company, there will be other companies to seek cooperation. Just like TSMC lost its second largest customer, it has ushered in more manufacturer orders.
In the same way, only to master the technical strength that is difficult to be replaced, let alone to be abandoned by Apple, May Apple also suffer a lot of losses.
summary
OFILM counterattack began, accelerated the layout of action, and continued to carry out actions in research and development investment and industrial projects. Apple is on its own initiative, regardless of the impact that suppliers will have as a result. Perhaps it is no wonder that Apple has adjusted its supply chain, what we can do is to continuously improve our strength, so that they can't do without us, not we can't do without them.
What do you think of OFILM's counterattack?
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