Do you think the medium and large car market is the world of BBA? This is a thing of the past, BYD Han has been among the top 3 of the medium and large car market for 4 consecutive months, and Audi has taken the lead in falling behind, and the new pattern of "BBB" has begun to take shape. Taking the insurance volume of medium and large cars in November as an example, BYD Han's insurance volume was 11474 units, beating the Mercedes-Benz E-Class and Audi A6L, and only 166 units away from the bmw 5 series in the first place.
Do you think that 200,000+ high-end new energy cars are still the only Tesla Model 3? Sorry, BYD Han's insurance volume has surpassed the Tesla Model 3 for two consecutive months, and the November results are a significant lead, 43.7% higher than the Tesla Model 3.
In the face of a series of data in front of us, we can't help but ask: Why are many autonomous models impacting the high-end, but the first to rush out is BYD Han?
BYD Han, living up to the name of "Han"
First of all, I have to admit that BYD Han's model name has been very successful. It can be seen from mandarin, also known as Chinese, that the Han Dynasty has a very important position in the history of our country. After the expansion of the territory of Emperor Wu of the Han Dynasty, the Han Dynasty became one of the most extensive dynasties in China in all dynasties, and the Roman Empire at that time did not dare to compete with it. The Han Dynasty also gave birth to many treasures in the field of literature and science and technology, such as the "History", "Yellow Emperor's Inner Classic", "Book of Han" and other works have had a profound impact on later generations; for example, Cai Lun improved papermaking and became one of the four major inventions in China. In addition, the textile technology and smelting technology of the Han Dynasty were optimized, and silk and iron were widely used. It can be said that the Han Dynasty was the most advanced and prosperous country in the world at that time.
Just like the powerful Han Dynasty, BYD Han has reached the top level of its class in terms of interior and exterior design, underlying technology, intelligent technology, and luxury experience. The achievements it has made since its listing can be said to live up to the name of "Han". For example, Han EV's sales in November exceeded 10,000 units, which is the first medium- and large-sized pure electric car in history to sell more than 10,000 yuan per month, note that this is a global initiative. Made in China, finally in the automotive field also raised an eyebrow!
Not only is BYD Han's recent performance eye-catching, BYD as a whole is very aggressive in the field of new energy. Also taking the November data of the Association as an example, BYD's new energy passenger cars sold 90,142 units in November, becoming the champion of China's new energy passenger car sales for six consecutive months. At the same time, BYD has also become the first car company in China to sell more than 90,000 new energy vehicles in a single month, which undoubtedly gives those car companies that are still waiting for new energy to play a shot of cardiac.
The replacement of luxury cars for Han has become the norm, and the circle of high-end users has gradually consolidated
BYD is the earliest car company in China to do new energy, so it is expected that BYD Han can have such a performance in the field of new energy vehicles. But as a Chinese brand model, Han can attract so many high-end user groups is not expected by many people. According to the data, more than 2/3 of bydir Han's car owners come from first- and second-tier cities, and more than 60% of car owners come from luxury brands to buy more. The author has a friend who recently replaced the BMW 5 Series with BYD Han, and it is said that there are indeed many former owners of Mercedes-Benz and BMW in its friends.
Luxury car users are often more critical of cars, BYD Han not only has advanced interior and exterior design, but also pushed up to 15 OTAs in more than a year to continuously optimize the car experience. In addition, BYD Han has successively launched new models or new configurations such as neDC 506km endurance deluxe, 5G Tanner smart music cockpit upgrade package, aurora blue appearance, golden orange / night purple carbon fiber interior, etc., further meeting the individual needs of users. Therefore, BYD Han's car is not only more prominent in design and more advanced in technology, but more importantly, the service it brings to consumers is also more considerate.
A car is not recognized by the market, and the retention rate is a data with very high reference value. According to a research report published by the China Automobile Dealers Association and Jingzhen Estimate, Han EV has become the champion of domestic brand pure electric new energy cars with a one-year retention rate of 76.06%, and BYD Han DM ranks third among plug-in hybrid new energy models with a one-year retention rate of 77.18%, and forces bmw 5 Series and Mercedes-Benz E-class plug-in hybrid models. The retention rate can exceed the models of traditional luxury brands such as Mercedes-Benz and BMW, which also shows that BYD Han has been recognized by users and the market. In particular, the recognition of this high-end user group has also gradually consolidated by BYD Han's high-end user circle.
Focusing on technology is the key to the upward movement of the brand
There is a truth in the automotive industry: any model that continues to sell well must have the underlying technology of its predecessors! As the only car company in the world to achieve self-research and self-manufacturing of the three-electric system, BYD still has a voice in the field of new energy vehicles.
In 2020, BYD released the blade battery, which successfully passed the rigorous tests of needle punching, extrusion, furnace temperature, water immersion, overcharge, etc., setting a new safety benchmark in the new energy automobile industry. Today, blade batteries have become a business card of BYD, and it has even driven the transformation of the entire industry from ternary lithium batteries to lithium iron phosphate batteries. As the first model equipped with blade batteries, BYD Han's ultra-high safety makes it difficult for many new energy vehicles to match.
It is worth mentioning that the zero-hundred-kilometer acceleration of the flagship version of the Han EV four-wheel drive high-performance version only takes 3.9 seconds, which is inseparable from the full cooperation of the motor, electronic control and battery. The blade battery can stably output 570 volts and 800 amperes of high current, and the high-performance integrated silicon carbide MOSFET motor control module increases the overcurrent capacity of the electronic control system by 58%, allowing the power and torque of the front and rear dual motors to be released freely.
In addition, BYDHan is also equipped with Bosch IPB intelligent integrated braking system, DiPilot intelligent driver assistance system, 5G Tanner intelligent music cockpit and other advanced intelligent and comfortable configurations. In particular, Han's interior has achieved a clever fusion of technology and classicism, and the large area of Nappa leather plus real wood trim panels and careful embellishment of brushed aluminum materials reflect the deep connotation of Chinese luxury. It can be said that BYD Han has set a new benchmark in the industry in the three aspects of safety, performance and luxury, especially in the underlying technology has been comparable to or even surpassed luxury brands! Therefore, if Han is not hot, it makes people feel unreasonable.
In fact, BYD Han's hot sales, including BYD's strong rise in the field of new energy vehicles, is also a microcosm of the rise of China's automobile industry. From the cottage and patchwork more than ten years ago, the current Chinese automobile has seen more and more self-developed technology, and the design level is truly in line with international standards. And it must be admitted that the engine technology or new energy three-electric technology of some Chinese brands has reached the international leading level, and even surpassed some of the international established manufacturers. In such a big environment, BYD benefited from its early entry into the field of new energy vehicles, and its profound technical advantages brought it a market performance of accumulation and thin hair.
Write at the end
The data shows that at present, BYD's customer unit price has reached 151,700 yuan, which has surpassed the mainstream brands of traditional fuel such as Volkswagen, and the unit price of Han is as high as 250,000+, so is BYD a bit afraid to recognize?
The technology is hard enough, the product is hot, no wonder BYD's market value will rush to the third place in the global car companies. With the continuous hot sales of BYD Han and the imminent launch of high-end brands, what kind of height will BYD rush to? Let's wait and see.