As 2021 draws to a close, many events come back to mind as we look back at the 2021 NFL. If the key words of world sports in 2020 are the epidemic and shutdown, then the key words that belong to 2021 are restarts and moves. When the empty arena is once again filled with the shouts of the home fans, when a group of legendary veterans choose to say goodbye to us, when we witness the historical record being broken again, all the familiar feelings return.
Brady's seven crowns are the best in history, and Mahoms' defeat at the Super Bowl is promising
Brady lifted the Lombardi Cup again in 2021, beating the Emirates led by The League's most promising quarterback, Mahomes, and the ultimate battle of first in history vs. active first served satisfies the appetite of fans, and finally Brady won the championship at home with an overwhelming margin, breaking people's doubts about his "system quarterback". This seems to be a stage set up for the new king Mahomes to officially take over the position of the first person in the league, but the forty-year-old man does not agree with the young man taking the crown from his hands. What we do know is that Mahomes signed a jaw-dropping 10-year, $500 million contract with the Chiefs that will become the face of the league at some point in the next decade, but that exact time may still be decided by the old Brady. Maybe two more years? Who knows, after all, this is not the first time he has said this. The older the more demonish, the first person in history is still composing a new myth.
Everyone is looking forward to the effect of the midfield show, who will save the sluggish ratings?
On Super Bowl day, in addition to the wonderful games, the halftime show performance is a hot topic of discussion for everyone, even in non-fan groups. The 2021 Super Bowl halftime show invited The Weeknd to sing, and in terms of hard power and popularity, The Weeknd has no doubts, but it has caused a huge wave of complaints in terms of stage beauty and stage design, which has disappointed many lively audiences. Judging from the ratings data of the last US media, even if this year's Super Bowl has a big gimmick in the showdown, but because of the lack of suspense in the early game and the cross-cutting midfield show performance, the ratings and online topic discussion have been declining, hitting a new 15-year low, and the loss of young groups is serious, all of which the NFL business alliance does not want to see.
Under the impact of the epidemic and short videos, the ratings of traditional sports leagues have dropped sharply, which has also made many executives realize the importance of new media and short videos. The NFL began to market its content products to younger media outlets, and at the most important Super Bowl halftime show next year, the NFL chose a lineup of 4 Rappers and 1 R&B singer, such as Kendrick Lamar, Mary J. Blige, Snoop Dogg, Eminem, Dr. Dre, which also made this halftime show "the most hip-hop Super Bowl halftime show in history", and the rap culture is becoming popular. Rappers have also become regulars on major music charts, and in this era of hip-hop, that is, a young trend, the NFL has chosen to actively embrace new markets.
Thousands of calls began to come out, the chosen son Lawrence finally entered the Jaguar, but the full class is the winner?
Lawrence is undoubtedly the most touted rookie quarterback in recent years by the media and scouts, and his performance at Clemson University has allowed him to lock up the 2021 NFL draft title almost a few years in advance. However, such a proud son of heaven, who has not tasted defeat since starting in high school, has suffered a losing streak in the jaguars' first few games. Lawrence was not happy with the Jaguars, he no longer had an overwhelming talent to help him, and with the head coach's dismissal, the Jaguars completely announced the failure of this season, fortunately they also had the opportunity to choose Lawrence's helper with a high position in next year's draft.
Whether Lawrence will lie dormant for a year and then explode or completely become a parallel cargo will be a topic of concern for everyone next year. However, the Patriots in the middle of the first round to find mike Jones (Chinese full class) is a match made in heaven, in the regular season to soar, and even some people have compared the full class with the Brady that year, but the author believes that this comparison only stems from their shortcomings, and the lack of physical fitness is more similar, and the full class has not yet shown the potential to become a Hall of Fame level quarterback. Perhaps it is too early to draw conclusions on this, as the saying goes, rookies look at three years, and it remains to be seen how they will perform in the future.
Big River Old Pigs have retired one after another, who will be next?
In 2021, two more legendary quarterbacks said goodbye to the field, Philip Rivers went home with his children, and Drew Bries began his commentary career, before Tony Romo, and then with the Manning brothers, more and more retired quarterbacks chose to use their valuable game experience to bring more professional field analysis to the audience. Time flies, and people can't help but sigh that in that generation of quarterbacks, the only people who are still active in the league may be Brady and Rogers, and the younger generation has not been able to pick up the beam. Even if the career of Big River and Brice is not a dazzling quarterback, how many of the high-ranking quarterbacks who are active can achieve it? When rookie quarterbacks pay more attention to physical fitness and arm strength, the precision and art of rugby passing seems to be incompatible with this impetuous era.
The NFL International Marketing Regional Plan was released, and the Rams settled in the International Tournament on the agenda
According to rumors, the NFL and Los Angeles Rams wanted to bring the tournament to China a few years ago, but chose to give up because China's football market and culture have not yet developed to a certain level. However, just in the recent NFL's new international marketing regional plan, the Los Angeles Rams, as the only NFL team focused on China, are bound to work hard in the next few years to gain access to the Chinese market.
In fact, the NFL has always wanted to cultivate a fan culture in China, but because it is difficult for Chinese players to enter the NFL, the opportunity to enter the Chinese market similar to Yao Ming's selection by the Rockets is unattainable. At present, the Rams have a Chinese security guard Chi Youjun, and Los Angeles is also a huge Chinese market, and the Los Angeles Lakers in the same city also have an unusual position among Chinese sports fans, so this connection can be described as a match made in heaven. As NFL fans, you and I hope to spread this tournament to more people, and now with the official endorsement of the NFL, the Rams' Chinese localization market strategy is full of expectations.
(Fu Yanxiang)