On December 23, the new Roewe RX5 MAX cross-border linkage national comic "Douluo Continent" was officially launched, and a total of 5 models of new cars were launched, priced at 129,800-16.58 million yuan. At the same time, the plug-in hybrid version of the new car and the new Roewe RX5 eMAX are also listed at the same time, with a total of 3 models, priced at 16.98-18.98 million yuan.
In recent years, the concept of national tide has risen in the car circle, SAIC Roewe is also one of the earliest brands to integrate the national tide culture into the product gene, this joint "Douluo Continent", can be said to be another innovation of SAIC Roewe brand rejuvenation strategy. Douluo Continent has a large fan base and is a pan-quadratic crowd, who also have a strong demand for many product highlights of the new Roewe RX5 MAX.
First of all, the high value, the new Roewe RX5 MAX inherits the "national tide" style and rhythmic design language in the appearance and shape, presenting a unique humanistic and artistic "national tide aesthetics". The front face of the Star Yao Dragon Scale is domineering and powerful, with a crystal clear energy cube LED headlight group on both sides, making it like a divine beast of the "Classic of Mountains and Seas", and every detail interprets a unique temperament.
On the side of the body, the new hidden door handles and Jingo rearview mirrors can reduce air resistance in addition to aesthetics, and the 19-inch wind blade scale claw wheels are the focus of vision. There are also smart galaxy taillights and a unique iron horse biplane spoiler, which can be called the finishing touch of the whole car, which is very recognizable.
In addition, in terms of body size, the new Roewe RX5 MAX length, width and height dimensions are 4676mm/1875mm/1725mm, and there is a 2760mm ultra-long wheelbase and a maximum leg space of 1090mm, which is enough to meet the Chinese people's pickiness about space.
Entering the car is full of sense of technology, the original central control vertical screen changed to the popular dual screen design, the screen size of 12.3 inches.
It is worth mentioning that although the new Roewe RX5 MAX is a fuel vehicle, its intelligence is no worse than that of high-end pure trams. It is equipped with a Qualcomm Snapdragon 8155 flagship chip, with 8 core CPU, lower power consumption, stronger computing power, coupled with the new Roselle intelligent cockpit system, which can make the car transform into the user's confidant and friend. Through the cultivation of AI semantics, it has the characteristics of: understanding, learning faster, more will, etc., so that the car and the user can easily achieve boundless interaction and communication.
In terms of power, the new Roewe RX5 MAX is equipped with 1.5T and 2.0T engines, the maximum power of the 1.5T engine is 133kW, the peak torque is 285N·m, and the match is a 6AT gearbox; The 2.0T engine has a maximum power of 170 kW and a peak torque of 370 N·m, matched with an 8AT gearbox.
The new Roewe RX5 eMAX uses a combination of a 1.5T four-cylinder engine + a 10-speed EDU transmission, in which the 1.5T engine has a maximum power of 124 kW, the maximum torque of the engine: 250 N.m, the maximum power of the electric motor is 90 kW, and the maximum torque is 230 N.m.
Red Review Car:
In fact, the domestic compact SUV segment is the most fiercely competitive, because there are third-generation Haval H6 and Changan CS75PLUS and other strength players. If the new Roewe RX5 MAX is to make a breakthrough in sales, it may not be enough to improve the product strength, and we must also try our best to meet the new needs of more new era users.
The "national tide" is a breakthrough, I believe that through this cross-border cooperation with "Douluo Continent", more young people will understand the uniqueness of this product.