I didn't expect that the melon at the end of the year was also so rolled, these days are all news based on "billion" yuan as a unit...
On December 20, the tax department of Hangzhou, Zhejiang Province, made a tax administrative treatment penalty decision against the network anchor Wei Ya in accordance with the law. After investigation, Wei Ya evaded taxes by 643 million yuan and underpaid 0.6 billion yuan in taxes between 2019 and 2020. The total amount of tax recovery, late fees and fines totaling 1.341 billion yuan.
Subsequently, Via posted an apology saying that she felt deeply guilty and was willing to bear all the consequences.
Live streaming is a new industry that has just developed in recent years, and many places are not perfect enough, so loopholes and loopholes are not uncommon. Just a month ago, Sydney and Lin Shanshan, who were also live streamers, were fined tens of millions of dollars for tax evasion.
After this matter was exposed, more than a thousand anchors have begun to check and fill in the leaks.
What is the concept of 1.341 billion? The last time I heard this figure was at the time of the national census.
Migrant workers with a monthly salary of 3,000 yuan will have to earn these without eating or drinking, while there are still 600 million people in China who have a monthly income of less than 1,000 yuan...
In the year 2019-2020 alone, Via's underpayment alone reached more than 600 million, not to mention how much income there was in a year.
Don't omit the next 0.41 billion, 41 million is also a wealth concept that many people may not be able to reach in this lifetime, and the world's differences are powerless.
At the same time, the counting units in the era of the network economy have also been updated again:
Cool: 1 cool is equal to 2.08 million daily income;
Macro: 1 macro equals 150 million;
Ice: 1 ice equals 884 million;
Wei: 1 Wei equals 1.341 billion.
As a "live broadcast sister", Wei Ya is indeed very business vision and brains.
In 2003, Wei Ya and her husband Dong Haifeng opened the first women's clothing store opposite the Beijing Zoo Clothing Wholesale Market, which was better because of the better style.
In 2005, Wei Ya participated in the Anhui Satellite TV talent show "Super Idol" and won the championship, and then signed with Universal Records. After leaving Universal, he signed a contract with Beijing Tianhao Shengshi Records, debuted as a hip-hop group THP, and also cooperated with Lin Junjie, Jackie Chan, Tong Ange and others.
In 2008, Wei Ya and Dong Haifeng went to Xi'an to open seven clothing stores, each of which became profitable. During the Double Eleven period in 2014, Wei Ya's team operated 10 million yuan, but lost 6 million yuan, so she sold two houses in Guangzhou to make up for the deficit.
In May 2016, Wei Ya became the anchor of Taobao, and the turnover she brought four months later had reached 100 million yuan.
In 2017, Mr. and Mrs. Via set up a live MCN agency. At present, the company has more than 50 anchors, including star anchors lin Yilun, Li Jing, Haiqing, Li Xiang, Dazuo, Li Ai, Gao Lu and so on.
However, when more and more money becomes a number, people are easily alienated. How profitable is live streaming?
Before at the spit conference, Wei Ya once said: They all asked me if I wanted to be a star, what is good about being a star, do you see these stars come to live broadcast?
Indeed, now whether it is paste or not, the actor or love beans, all to the live broadcast with goods on the squeeze, that is because really make money.
According to a list of Internet celebrities with goods income, as the head anchor with goods, from January 1, 2019 to September 1, 2021, Wei Ya personally ranked first in the income of Internet celebrity anchors with a total income of 5.736 billion yuan.
Taking this year's "Double Eleven" as an example, according to Taobao live data, on the first day of Tmall pre-sale (October 20), Wei Ya's delivery performance was as high as 8.533 billion yuan, second only to Li Jiaqi's 11.538 billion yuan, ranking second.
In addition, in 2021, Wei Ya and her husband Dong Haifeng debuted on the "New Fortune 500 Rich List" with 9 billion yuan, ranking 490th. In the "2021 Hurun Rich List", Dong Haifeng ranked 302nd with a net worth of 22 billion yuan.
When Wei Ya was interviewed by the "Cover" of Phoenix Finance, she responded to the rumor of making 5 billion yuan a year. She said that her husband is in charge of money at home, and she is not very clear about how much income she has, "not so much, but every sum is a normal income", and now it seems to be a slap in the face.
In "You from the Mobile Phone" last year, Zheng Kai asked Wei Ya whether her annual income reached 2.7 billion yuan. Wei Ya did not respond positively, but laughed and said: "The annual income is less than 10 billion", which scared Zheng Kai in the entertainment industry.
After Wei Ya apologized, her own Weibo account, Taobao live broadcast room, Kuaishou, Douyin, Xiaohongshu and other platform accounts were also blocked.
In January 2019, Ma Yun appeared in Via's live broadcast room; in May, when she went to Thailand, a police car opened the road. The Prince of Thailand delivered a welcome speech, the former Minister of Commerce of Thailand and the head of the China Inspection and Certification Group in Thailand presented her with awards, and a number of Thai stars and celebrities helped in the live broadcast room.
On June 28, Via accepted an invitation from former United Nations Secretary-General Ban Ki-moon to have breakfast at the PLAZA Hotel in Seoul, where Ban Ki-moon gave Via a thumbs up.
However, I saw her rise up a tall building, saw her feasting guests, and saw her building collapse. Reasonable tax avoidance and tax evasion and tax evasion may be between the edges, and the grassroots counterattack of one of the thousands of miles does have too many efforts and self-ability blessings that ordinary people cannot achieve. However, if morality is not worthy, there will be disasters, and since we have enjoyed the institutional dividends brought by the new format, we must show the rule of law literacy that matches it.