At the ZTE Auto Commercial Vehicle Strategy and New Product Launch Conference held tonight, ZTE Auto released its latest product plan. It is reported that ZTE Automobile will launch three new cars, including Weishi 1986, 2022 Weihu and Little Tiger - Conquest Edition.
It is reported that the price range of Weishi 1986 is 10.00-18.00 million yuan. The product positioning crowd is the mid-to-high-end commercial and passenger dual-use pickup truck market as a wealthy small and medium-sized owners, work and living vehicles, government/special forces work support vehicles.
The price range of the 2022 Weihu model is 8.00-10.00 million yuan. The product is positioned as a traditional tool pickup market segment to meet the needs of mountainous and plateau areas, with climbing and heavy duty needs, to meet the needs of individual industrial and commercial households/private owners engaged in agriculture, forestry, animal husbandry and fishery, engineering, infrastructure and other industries.
The price range of the Little Tiger - Conquest Edition is 5.00-7.00 million yuan. The product is positioned as a pure economic pickup truck market, to meet the plains, engaged in hardware, building materials, agriculture and other customer groups.