Yu Jin in front of the camera. The images in this article are provided by the interviewees, unless noted
Yu Jin, a nearly 90-year-old gynecologist and affectionately known as the "grandmother of the world" by patients around the world, has become a shining "new star" in the short video industry with her professional and lively women's health science.
In mid-October 2021, Yu Jinming, lifelong tutor of Yu Jinming Chinese Medicine Studio of Shanghai Taikuntang Traditional Chinese Medicine Hospital, chief physician and professor of the Department of Traditional Chinese Medicine and Western Integration of Obstetrics and Gynecology Hospital affiliated to Fudan University, opened a health science popularization account "Yu Jin Studio" on the Internet platform Xiaohongshu.
On this platform, Yu Jin shared women's health knowledge and her more than 60 years of diagnosis and treatment experience with the majority of netizens, and answered questions. So far, only two months, has received more than 18,000 fans, more than 17,000 likes and collections, many works have caused tens of thousands of people to watch as soon as they are released, and many netizens have left messages to praise.
"In the past, some people were biased against science popularization, believing that doctors could only show the quality of professionals by engaging in scientific research, and if they engaged in science popularization, it was a big deal, so contempt for science popularization was actually a misunderstanding." On December 21, Yu Jin told the surging news (www.thepaper.cn) reporter that attaching great importance to the popularization of science is a consistent ideological concept in a series of important expositions on science and technology of the state, which is also her original intention to explore the popularization of Internet health science.
Short video interface of "Yu Jin Studio" on the Xiaohongshu website Mobile phone screenshot
Use a short video to "go to the netizens"
Open Yu Jin's health science account interface, every update, she personally appeared on camera to teach.
How to maintain the uterus and ovaries? Infertility Anxiety? Menstruation is obviously regular, why are polycystics detected? In the face of the questions that netizens are concerned about, Yu Jin gave professional answers in the video. She often sat on a wicker chair, talked gently and thoughtfully, and explained gynecological difficulties and diagnosis and treatment experience in a simple and simple way.
Although she is nearly ninety years old, every update of Yu Jin is lively and interesting. "You are never a burden, you are the baby that the expectant mother exchanged for her youth" - witty headline, stepping on the drum of the Internet. In addition to subtitles, popular science videos are often supplemented by extended explanatory text, coupled with interesting sound effects and cartoon images, so that young audiences can "understand in seconds".
The search for knowledge and exploration of new things has run through Yu Jin's life. Once studied Western medicine, she has become a "cross-border" integrator of traditional Chinese and Western medicine. Now she also insists on browsing online news, brushing short videos, and sharing to the circle of friends and WeChat groups every day. So when the studio suggested that she open a popular science video herself, Yu Jin gladly accepted the challenge.
Yu Jin told reporters that in order to make popular science videos more professional, more applicable and more interesting, and to pass on the correct health science knowledge to more netizens, the "Yu Jin Studio" team has both senior front-line medical personnel, post-80s Internet veterans, and more post-95 newcomers who love shooting and editing.
Since the release of the first Internet health science on October 11, "Yu Jin Studio" has published more than 40 works so far, and it takes less than two days on average to update one. All topics focus on women's health, and in a one- or two-minute popular science video, the content is almost all "dry goods".
Yu Jin received patients
It is worth mentioning that in addition to being liked and collected by netizens, each update also has a large number of messages and questions. In the face of these specific gynecological health consultations, the author often responds and interacts seriously, and the tone is very amiable.
On the evening of December 17, Yu Jin also completed a live broadcast interaction for the first time, chatting with thousands of netizens about women's health in the live broadcast room, answering questions in the comment area, and answering questions for everyone one by one.
"After a lifetime of combining Chinese and Western obstetrics and gynecology, they are all locked up in hospitals and laboratories, and now going to netizens to communicate is another way to get close to patients." Talking about the feeling of opening the live broadcast for the first time, Yu Jin said, "The content I shared is also my personal feelings in my personal growth, and I hope to help more women understand the knowledge of gynecological health." ”
Yu Jin worked on the case
"Grandmother of the World" with honors
Recently, Yu Jin is compiling her 45th monograph on the theory of "regulation of women's life networks". For more than 60 years of practicing medicine, she has been a scientific researcher in the innovative research and practice of gynecological intractable diseases.
In the past ten years, Yu Jin has been committed to building a theoretical system of "regulation of women's life network", which is based on the "unity of heaven and man" and "yin and yang five elements", and has raised the combination of traditional Chinese and Western medicine to a new height of integrated chinese and western medicine in the field of gynecology. This theory pioneered the treatment of polycystic ovary syndrome (two large and four small) and also developed the Traditional Chinese medicine formula "Kuntai No. 1 and 2".
Taking polycystic ovary syndrome (PCOS) as an example, Yu Jin explained through theory: the adrenaline-releasing hormone released by the female central nervous system promotes the secretion of adrenocortisol, which is opposed to sex hormone, which is also the reason why the ovarian function will be affected when women have mood changes.
Over the years, Yu Jin has made great achievements in the treatment of many modern reproductive endocrine diseases such as polycystic ovary syndrome (PCOS), endometriosis, ovarian cysts, infertility, etc., which has attracted great attention at home and abroad, and her related theories and clinical therapies have won the "Second Prize of National Science and Technology Progress", and she herself has won the Chinese Obstetrician and Gynecologist Award, the Chinese Association of Traditional Chinese Medicine Achievement Award, the Shanghai Magnolia Medical Towel Achievement Award and the Shanghai Outstanding Contribution Award of Traditional Chinese Medicine.
Although she has received many honors at home and abroad, one of Yu Jin's most cherished titles is the "Grandmother of the World" given to her by patients.
In the past few decades, the small life born after Yu Jin's treatment has spread all over the world such as China, the United States, Australia, France and other parts of the world, and more and more children called "grandma" have gone away. Now Yu Jin also has a box in her home, which is filled with baby photos sent by beneficiary patients around the world.
"For myself, I have received many honors, but I like to be called 'Grandma of the World' the most. I also often remind myself to continue to care for patients and not to live up to the title that everyone has given me. Yu Jin said.
Yu Jin in front of the camera
Health science "to do must be done well"
In her old age, Yu Jin still refused to rest, and scientific research, medical treatment, writing books, and popular science were all not left behind, and she was very busy.
Yu Jin said that now that she comes to the Internet to do health science, we must do a good job. With a deep professional background, she hopes to disseminate more accurate women's health knowledge in a relaxed and popular way.
However, after being "active" on the Internet for a while, Yu Jin first found some "common diseases" that young people do not need to use drugs.
It is becoming increasingly difficult for young people to calm down, even to cure diseases. During the consultation, she found that everyone was eager to let her prescribe a pair of medicines, and it was good to eat it immediately. "Lao Jun's elixir can't be so spiritual." Yu Jin said humorously.
Although many times you can't rely on just one pair of drugs to help patients recover their health, Yu Jin insists on treating each patient as a new topic to think carefully and study carefully. She has a point of view: "As a doctor, you must be responsible for the patient, everything is comprehensive, not only to see her today, but also to see her tomorrow, the day after tomorrow, a lifetime." ”
Through "surfing the Internet", Yu Jin learned more about the faster and faster pace of society, and the pressure on women is unprecedented, in the process of science popularization, she frequently reminds women to pay attention to timely channeling emotions. In Chinese medicine, women take the liver as a congenital, and the liver is the main emotion, so women's health is more prominently affected by stress and anxiety, and regulating emotions is crucial to the body.
"It's so rare, so much quality content, thank you 'Grandma'!" Yu Jin's message under a popular science video reads.
The convenience of the Internet has narrowed the distance between Yu Jin and more young women, and a series of professional and lively short videos have also made this elderly old lady unexpectedly become a "new star" in the field of Internet health science.