On December 21, Halo Electric Launch launched its flagship product, the ME70, which represents a new species of electric vehicles. The model is equipped with VVSMART super-connected car machine system 2.0, which realizes keyless operation, is equipped with the industry's first automotive-grade AUTOC fast charging, and has a maximum endurance of 200km.
Hello ME70 can realize the whole car keyless operation, the whole car fast and insensitive unlock, the mobile phone intelligent control function has been greatly upgraded, the functions include remote switch lock, monitoring power, saddle induction, Bluetooth intelligent remote control, boot self-test tire pressure, battery, motor, controller, fixed speed cruise, remote authorized multi-vehicle, reversing / cart assistance system, adapt to a variety of power scenarios, etc., especially for the user "running not far, charging slowly, battery life short" pain points, Hello provides exclusive range-increasing solutions with its own digital technology, improves the efficiency of power conversion through intelligent networking and cloud big data technology, and adopts self-developed BMS battery management system, energy recovery control system, automotive-grade high-energy density lithium battery, etc., so that electric vehicles can run farther, charge faster and smarter.
Haro officially started to do electric vehicles in July 2020, and sales are expected to reach more than 600,000 vehicles in 2021, with more than 3,000 stores.
It is reported that the offline sales and online sales of traditional electric vehicles are separated, and there are dealer sales, agent stores and other ways, the result is that the online and offline prices are different, offline store pricing is not transparent, the price "varies from person to person", "varies from store to store", which seriously affects the user's purchase experience, and even between stores will be because of unreasonable location. The new retail method of Hello Electric Vehicle can be summarized as "online ordering, offline car pick-up", selling cars through its specialty stores and online e-commerce flagship stores, changing the traditional sales agency model.
In order to solve the pain points of maintenance, Hello has also created a national joint warranty service model for electric vehicles in the industry, separating sales and after-sales service, launching a one-click warranty platform, establishing a service monitoring and remediation system, and achieving service standardization and national price unification.
According to reports, Hello Electric Vehicle has established intelligent electric vehicle production bases in Wuxi and Tianjin respectively, with a planned annual production capacity of more than 3 million vehicles, and the Tianjin factory will be put into production at the end of this month.
At present, Hello Electric Vehicle has been able to realize the independent control of all core components supply chain, can fully guarantee the supply of products, and has a full process control from process drawings, mold development, to inspection and inspection tools. In order to ensure the quality of each car, Haro Electric Vehicle conducts hundreds of tests for more than 70 parts, not only the whole series is equipped with the industry's first-line parts suppliers, but even directly selects automotive suppliers in some materials, such as CATL, GM, Mitsubishi and Kaxiu.
Talking about whether there are advantages compared with traditional electric vehicle brands such as Emma and Yadi, Li Kaijie, CEO of Hello Travel, said: "If you build a car exactly like the original, others have done a good job, you don't have to do it, because what you do will not necessarily produce more value to users." ”
"If it's just a lithium tram, there's no need to come in." Two changes in the industry are more similar to new energy vehicles: one, the requirements for batteries brought by the new national standard, light weight, that is, lithium electrification; the other, like a four-wheeler, has become an intelligent terminal that interacts with people. He said that what Hello does is not a public model car, "our autonomy, that is, from the configuration of the vehicle, industrial design to the production of sludge, supporting facilities, etc., are patented", therefore, in the face of a new era, everyone stands on a starting line, which is the evolution and change of products and the era itself to bring new open competitive space.
He also introduced that nearly 30 autonomous models will be listed next year, and 4 models released at the press conference are listed.
Text/Beijing Youth Daily reporter Wen Jing
Editor/Fan Hongwei