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iPhone, MacBook as Apple's hottest product line, Apple also because of the hot sales of the two products to earn a lot of money, with enough funds and brand blessings, Apple is quite active in launching more product lines for the development of a new market.
So later we saw the Apple Watch and AirPods series of products, Apple naturally also lived up to expectations, these two products were loved by users and became the world's best-selling wearable devices, but unfortunately, Apple is not every product is a hit, there are homePod such unsatisfactory works.
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Apple's original vision of homePod was to subvert smart speakers like the iPhone subverted mobile phones, but the results were obviously easy to see, and finally withdrew from the market with dismal popularity, and now, Apple is not willing to show weakness, and seems to be ready to launch a HomePod with a screen or launch a more cost-effective and lower-priced derivative product to regain the glory of "invincible".
Therefore, Apple launched the HomePod min product and actively adjusted the pricing and product positioning, ushering in a round of applause at the time of release, and the sales performance was more eye-catching than the same period last year.
Recently, according to the data analysis of research company Strategy Analytics, Amazon continues to lead the smart speaker market through devices such as the Echo Dot and Echo Show, two king fried products, while Apple has also relied on the HomePod mini to nearly double its market share.
In the data report, the company said that Apple shipped 4 million smart speakers in the third quarter of 2021, accounting for 10.2% of the combined market for smart speakers and smart screens.
Compared to the HomePod mini before its launch, Apple's market share in smart speakers and screens in the same period last year was only 5.9%, and the market share growth was nearly half.
Last year, Apple discontinued the original HomePod and launched a smaller and cheaper HomePod mini, which provides customers with superior sound quality, intelligent voice assistant and smart home control, priced at only $99, homePod mini has been selling hot in the market since it went on sale last fall, so Apple focused on the HomePod mini and stopped the dismal first-generation HomePod.
To this end, it can be seen that a considerable part of the increase in Apple's smart speaker market comes from the hot sales of low-cost HomePod mini, compared to the earliest launch of smart speaker products, priced between $300-$500, and even in the country there have been high-end products priced at 3,000 yuan, from the practical point of view, it is difficult to persuade users to buy.
Today's HomePod mini is selling well in the market, although it can bring a certain share of Apple in the field of smart speakers, but if you want to become the leading company in the field of smart speakers, take the throne from Amazon, Apple still has a long, long way to go!
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