Smart speakers, as the former pioneer of smart home, have attracted the attention of countless consumers with their convenient voice control and rich interactive functions. However, as time goes on, the performance of today's smart speakers in the market has begun to fluctuate, and this once-popular technology product seems to be going through the rigors of the market.
First, the rise and glory of smart speakers
The birth of smart speakers is an important symbol of scientific and technological progress. It's not just a device for playing music, it's a home assistant with integrated AI technology. Through voice commands, users can control home devices, obtain real-time information, enjoy personalized services and other functions.
At its peak, many domestic and foreign technology giants have invested in it, such as Apple's HomePod, Xiaomi's Xiaoai, Huawei's Huawei AI speaker, etc. The successive launch of many smart products not only quickly ignited market enthusiasm, but also made smart speakers an important part of the smart home ecology.
With the R&D investment of major manufacturers in the market, the smart speaker market has also ushered in a series of innovative products, from the initial music playback, weather inquiry, to the later shopping ordering, education assistance and other diversified services. The boom in the market has attracted more participants, and the design of functions has become more endless.
Second, the challenges and dilemmas of smart speakers
However, the good times did not last long, and the popularity of the smart speaker market did not last long. On the one hand, with the increase of market saturation, consumers' freshness of smart speakers has gradually disappeared, and their desire to buy has weakened. On the other hand, the problems exposed in the actual use of smart speakers, such as low accuracy of voice recognition, slow response speed, insufficient privacy protection, etc., also affect the user experience, resulting in a decrease in user stickiness.
According to market research data, today's Chinese smart speaker market has ushered in a major period of decline. In 2023, the annual sales of smart speakers in China will plummet to 21.11 million units, compared with 37 million units at the peak in 2020, a drop of 43%, which is almost half of the sales. At the same time, the market sales also showed a year-on-year decline of 21.0%, a trend that began to emerge after the market reached its peak in 2020, and the market situation has become particularly severe due to the three-year decline in a row.
Third, the future transformation of smart speakers
In the face of the downturn in the market, the smart speaker industry began to seek new breakthroughs, and the rise of AI large models has undoubtedly become a new hope for smart speakers. Many companies have begun to try to integrate AI models into smart speakers to improve the intelligence level and user experience of products.
At the beginning of 2023,Xiaodu Technology took the lead in taking an important step,2month9Announced that it will integrate Wenxin Yiyan,LaunchAIThe model designed for smart devices——"Xiaodu Lingji",And plans to fully apply it to all its products。 This move indicates that the smart speaker industry is developing in a more intelligent and personalized direction.
Immediately afterwards, on April 11 of the same year, Tmall Genie also announced that it would access the Tongyi Qianwen model independently developed by Alibaba. This action further confirms the potential of AI large models in the field of smart speakers, and is regarded as an important engine to promote the growth of the industry.
Unfortunately, despite this, the introduction of large AI models did not immediately lead to an immediate recovery in sales. This shows that relying on technological upgrades alone is not enough to completely change the market status quo of smart speakers. However, it is not meaningless to add AI large models to smart speakers, especially in terms of improving the product's comprehension ability and voice interaction experience. Through the empowerment of AI large models, smart speakers can capture user intentions more accurately and provide a smoother and more natural dialogue experience, which alleviates the problem of insufficient intelligence of smart speakers to a certain extent.
Since the smart speaker itself is not a product that is just needed in daily life, relying solely on the progress of AI technology cannot arouse consumers' desire to buy. Therefore, the smart speaker industry needs to explore more diversified paths to break through the bottleneck of growth in the future. At the same time, it also tells us that if any industry wants to achieve long-term healthy development, it not only requires industry participants to work together to explore and innovate, but also needs to adapt to changing market needs and consumer expectations.
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