From "giving policies" to "giving opportunities" Chengdu's platform economy has entered a new stage

Per reporter: Xie Tao Per editor: Yang Huan

Image source: Photo by reporter Zhang Jian

Under the background of the emerging industry trends such as new e-commerce, new consumption, and meta-universe, what is the level of development of Chengdu's platform economy? What are the new development opportunities?

On December 16th, the 2021 China (Chengdu) Platform Economy Conference and the 11th Annual Mobile E-commerce Conference with the theme of "Chuangsheng Quality Platform enjoy digital consumption" came to an end in Chengdu. During the meeting, the list of 100 opportunities for chengdu platform economy and new consumption scenarios of e-commerce was released, and the multi-city linkage jointly launched the "Urban E-commerce Partner Program", and the conference also built a platform for enterprises to attract and dock, and promoted the sharing of digital consumption platform resources and urban development opportunities...

From "Giving Policy" to "Giving Opportunity"

Chengdu shares urban development opportunities

The reporter observed that as one of the core cities of the chengdu-Chongqing twin-city economic circle, Chengdu has repeatedly released a list of urban opportunities and a list of urban scenes in recent years, increased the supply of scenes based on innovation incentives, and realized the transformation from "giving policies" to "giving opportunities".

"Shared opportunities" is undoubtedly the key word of this conference. By releasing the list of 100 opportunities for new consumption scenarios of platform economy and e-commerce in Chengdu (the second batch), Chengdu has released investment opportunities in the fields of live e-commerce, cross-border e-commerce, digital business blocks, and platform docking.

Experts pointed out that unlike the traditional industrial policy based on the principle of "giving preferential treatment", the supply of innovative scenes is mainly based on "giving opportunities", linking the supply side and demand side of industrial organizations from domestic and foreign markets, and building and improving the industrial ecology to release opportunities for industrial development. "In essence, the supply of scenes based on innovation incentives is based on market orientation to clearly define urban development needs as perceptible, visualized and participatory opportunities, forming a new competitive point and endogenous driving force for urban development."

To some extent, this conference is also a concentrated microcosm of Chengdu's strong attractiveness in the field of investment promotion in recent years.

During the meeting, 65 blockbuster projects were signed on the spot, including the southwest operation center of Pupu Supermarket, the New Silk Road International Supply Chain Management Center, the China-Japan (Jianyang) cross-border e-commerce project, the Changhong Hongchuang Product Platform Live Broadcast and other district (city) and county investment promotion outstanding achievements, chengdu municipal bureau of commerce and China International E-commerce Center, Beijing Kuaishou Technology Co., Ltd. and other government-enterprise strategic cooperation projects...... The above projects will further promote the platform economy of Chengdu in the future, the industrial chain will continue to strengthen, and the industrial ecology will continue to be optimized.

At the same time, the conference also built a platform for enterprises to meet the needs of investment and investment. Kuaishou E-commerce, TusSti Internet of Things, Inspur Zhuoshu, Huinong Network and other platform-based leading enterprises; a number of Chengdu e-commerce new consumption innovation projects such as Baitu New Consumption, Return to Hantang, Yibo Technology, lianlian peripheral tours; Lotus Pond International Trade City, She Makeup Beauty Valley, Shuangfeng TOD E-commerce Headquarters Innovation Center, three Chengdu digital consumption industry carriers one by one released the industrial development needs and opportunities.

In addition, Chengdu has also linked up with e-commerce and online business associations in Guangzhou, Shenzhen, Chongqing and Hangzhou to jointly launch the "Urban E-commerce Partner Program" to share new opportunities for urban development.

The scale of e-commerce in Chengdu has exceeded 2 trillion yuan

The development of the platform economy has entered a new stage

In recent years, the platform economy represented by e-commerce platforms has developed rapidly, and it has continued to promote industrial change and economic development mode transformation.

The reporter observed that as the first batch of national e-commerce demonstration cities, Chengdu focuses on the core concept of "scene camp city", focusing on new digital consumption scenarios, from creating demonstration scenes to improving the construction of extreme scenes, new formats and new models continue to emerge, and the development of the platform economy has entered a new stage of development, helping Chengdu to accelerate the creation of an international consumption center city.

In the past two years, Chengdu's e-commerce development has achieved remarkable results, with 7 enterprises shortlisted for the first batch of e-commerce demonstration enterprises, 4 e-commerce parks being rated as national e-commerce demonstration bases, and a number of indicators rank among the forefront of the country. In the view of the relevant person in charge of the organizer, "At the eleventh year of the annual meeting of mobile e-commerce, Chengdu's platform economy and mobile e-commerce have formed a development trend of multi-point bloom and full bloom. ”

In the post-epidemic era, Chengdu has continued to exert efforts to explore high-quality development in the field of platform economy and e-commerce. At present, there are more than 40,000 e-commerce enterprises in Chengdu, more than 100 e-commerce trading platforms, and more than 860,000 online merchants, with great market vitality and great potential, and new formats and new scenarios emerging in an endless stream.

"Since the outbreak of the new crown pneumonia epidemic, e-commerce has played an advantage in connecting online and offline, accurate matching of supply and demand, and efficient connection between production and marketing, and its role in market supply assurance, epidemic prevention and control, resumption of production and work, promotion of consumption, and stable employment has been further highlighted." Li Mingtao, president of the China International Electronic Commerce Center Research Institute, told reporters.

Taking Chengdu as an example, Li Mingtao shared that during the Digital Life Consumption Festival held in Chengdu in August this year, it deeply tapped the consumption potential and innovated consumption scenarios, with e-commerce transactions reaching 400.316 billion yuan and online retail sales reaching 89.972 billion yuan, an increase of 28.21% year-on-year. "The online retail market has shown strong resilience and vitality and has become an important engine to drive consumption."

The reporter learned from the Chengdu Municipal Bureau of Commerce that in 2020, the e-commerce transaction volume of Chengdu exceeded the mark of 2.2 trillion yuan, an increase of 3 times over 2015, and online retail sales accounted for 32.3% of the total retail sales of social consumer goods.

It is worth noting that from January to November this year, Chengdu achieved online retail sales of 452.22 billion yuan, an increase of 21.1% year-on-year, and more than 1,000 enterprises increased their retail sales of goods by 19.3% through the Internet, showing strong economic resilience and vitality in the post-epidemic era.

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