Independent brands gradually have more voice in the domestic automobile market, and it is no longer an era of joint venture car companies calling for wind and rain. However, in addition to Chang'an, Great Wall, Geely, BYD, Chery, the five independent brands with the highest market share, it seems that only a few new car-making forces have received more attention from the outside world, while some second-tier independent brands have fallen into a development dilemma, and sales have been delayed. In fact, it is easy to get inspiration from the development path of first-line brands, differentiated competition is the key, blindly conservative and blind obedience can only stand still.
Dongfeng Motor is one of the four major automobile groups in China, occupying a very important position in the field of military vehicles and commercial vehicles, but it has not seen any improvement in the passenger car sector. Neither the quality nor the design is particularly eye-catching, the product has no characteristics, and it is not attractive to consumers. In fact, Dongfeng Fengshen actually does not lack good design, but lacks the courage to boldly try. You may not imagine that the model in the picture below is the Dongfeng Fengshen HUV concept car ten years ago, which looks like a hardcore off-road vehicle, and the current popular tank 300 has a fight, but nearly ten years have passed, and there is no mass production news so far. Dongfeng Fengshen gave up a chance of trial and error, watched the tank 300 burst into flames, and did not know whether the relevant leaders of the Dongfeng Fengshen had regrets. But from another point of view, perhaps this car was a little too advanced ten years ago, and if it is placed today, it may have a completely different fate.
(The picture shows the Dongfeng Fengshen HUV concept car)
Dongfeng Fengshen's sales performance is relatively outstanding is the Yixuan series and AX7 series, both of which have released new models equipped with Mach power this year, and the appearance and interior of the Yixuan MAX and AX7 Mach versions have changed significantly. The two adopt a similar family-style design, the borderless grille is very atmospheric, and the red embellishment enhances the sense of fashion. Large wheel hubs with blackening treatment have a strong sense of movement.
The interior of the two cars also has more similar designs, lcd central control screen and large size central control touch screen highlight the sense of technology, the center console also added a penetrating red decoration, making the center console more layered. The shape of the electronic gear rod is more chic, the design is more careful, and the interior as a whole has a strong sense of fashion.
(The picture shows the interior of Yixuan MAX)
(Pictured is the interior of the Mach version of the AX7)
The power part is the biggest highlight of the two cars, this 1.5T engine from Mach power, which can burst out of 190 horsepower at the maximum, has surpassed the flagship products of major independent brands and is close to the performance of some 2.0T engines. Even with excellent design and power, the sales of Yixuan MAX and AX7 have not increased significantly, because Dongfeng Fengshen has not done enough in product marketing. As the saying goes, "just say not to practice the false style, light practice does not say stupid style, practice is the real style", refer to The Geely Xingrui, GAC Trumpchi Shadow Leopard, these rising stars, marketing is quite hard, and Changan UNI-V, has not yet been listed has been hot and high, it is worth learning from the Dongfeng Fengshen.
What Dongfeng Fengshen should do now is, perhaps not to strengthen the two major product arrays of Yixuan and AX7, but to take advantage of the launch of Mach Power to create a new model and compete with the mainstream models for differentiation, and the T5 EVO launched by the same brother Dongfeng Fengxing has set an example. Only by creating their own unique labels and catering to the needs of consumers, especially the personalized needs of young car buyers, can they have the opportunity to enhance the competitiveness of their own brands with explosive models. (Text/UVIS Auto Ride)
Note: The picture comes from the network, the rights belong to the original author, thank you! This article only represents the personal views of the author and does not represent the position of Univision Automobile.