Wen | Zhang Shule (Columnist of People's Daily And People's Post and Telegraph, Observer of Internet and Game Industry)
The wind rises in Luoyang, not only Luoyang has wind, but also the watercress is also windy and "smelly".
Recently, Douban was exposed by CCTV to the absurdity of "the two dramas that were not broadcast, "The Wind Rises Luoyang" and "Who is the Murderer", which were controlled and evaluated in advance by the water army" by the water army.
On December 1, the day the wind began broadcasting in Luoyang, the platform postponed the original broadcast time from 8:00 pm to 9:00 pm. However, many fans found that the original scheduled start time began at eight o'clock, but the water army arrived at the Douban drama review site early and marked it with 1 star.
From 20:00 to 21:00, the episode did not start broadcasting, and there were 6752 five-star ratings in the next episode, 330,324 useful for five-star comment points, involving 14,747 accounts; 649 one-star ratings appeared in the concentration, and 3778 useful one-star comment points were given, involving 1002 accounts.
This means that the number of people who played five stars before the start of the broadcast was ten times that of one star, which does not seem to be in line with the previous accusations of fans.
At the same time, Douban said that the ratings and comments before the release or broadcast of film and television dramas were not counted in the total rating, and the ratings and comments before the start of the broadcast were cleaned up that night, a total of 8924. And in "I Am a Murderer", there are short reviews for actors who have not appeared in the role of acting, and Douban has also been removed.
On the same day, Beijing Douwang Technology Co., Ltd., an affiliate of Douban, was again fined by the Beijing Municipal Bureau of Culture and Tourism for publishing and disseminating online publications containing prohibited content.
On December 9, according to the Ministry of Industry and Information Technology, the Douban APP infringed on the interests of users and the rectification was not timely, and was removed from the shelves of the Ministry of Industry and Information Technology and publicly notified. On December 1, according to the Cyberspace Administration of China, the Beijing Municipal Internet Information Office imposed an administrative penalty totaling 1.5 million yuan in fines on Douban.
From January to November 2021, the State Internet Information Office instructed the Beijing Municipal Internet Information Office to impose 20 disposal penalties on Douban, with a total fine of 9 million yuan.
Coupled with the above penalties, during the year, Douban was fined by the Internet information department alone, more than 10 million.
However, on December 17, the Douban 2021 annual community report was launched, and the atmosphere seemed to have improved. "Collage poems" brushed the circle of friends, netizens rushed to post "this year, the Douban community accompanied you through hundreds of days", the lively atmosphere seems to sweep away the haze of the previous turmoil.
Is the watercress swollen?
In this regard, Wang Xiaoran, a reporter from The Times Weekly, had an exchange with Shule, and poor Dao thought:
It's not all about censorship algorithms.
It is the evil consequence that Douban does not have the heart to maintain the community ecology.
According to the data released by Douban Movie, the Douban review mechanism in 2021 has played a role in maintaining the fairness of ratings: a total of 10707256 abnormal ratings have been cleaned up, 200,230 illegal short comments have been removed, and 199667 illegal accounts have been handled, involving hundreds of film and television entries.
No matter how elaborate the algorithm, users always have a way to bypass the algorithm review mechanism in a more subtle way that will not be detected by the algorithm.
With hundreds of millions of platform information, it is even more unrealistic to use manual review.
At that time, when "The Wandering Earth" was released, there was also a similar "one-star bad review" incident.
At that time, "The Wandering Earth", which began to climb the box office, had a so-called word-of-mouth reversal. In terms of Douban score, the rating of "The Wandering Earth" continued to decline in the days after it reached 8.4 points, and finally fell to 7.9 points.
At that time, Shule commented on the "Daily Economic News": Internet platforms will inevitably have a one-star bad review, which may be organized and malicious, or it may be purely a personal preference, and the platform cannot speculate.
But when the number of users on a platform is large enough, malicious bad reviews can not affect too much, if the product is good enough, the number of comments will be enough, in the huge user review base, the impact of malicious bad reviews will gradually dilute.
However, if the "strike hard" could not be carried out well in the early stage, perhaps some good dramas would also be buried.
At the same time, the business of literary and artistic youth, Douban is also becoming more and more powerless.
As a product that takes into account both content payment and literary and artistic models, it has not seen practical results, which makes Douban the only common story that can be told with investors and users, and it has always been a bit of a mess.