laitimes

Soda Wars in World War II: Coca-Cola vs Fanta, turned out to be a family?

author:Foreign perspectives

Coke has become a popular drink in the world today, but if it were not for World War II, Coke's popularity around the world might not have been so fast. After the outbreak of the Pacific Naval Battle, cola soda became the most important supply for soldiers who fought bloody battles on the front line. Therefore, Coke also followed in the footsteps of the US military and began to be popular in the world.

Soda Wars in World War II: Coca-Cola vs Fanta, turned out to be a family?

However, in Germany on the other side of the Atlantic, the German army also had a delicious soda to drink, which was Fanta. In the matter of soda competition, Coke and Fanta are obviously two sworn enemies, but tracing back to the source, these two brands are actually one family. Compared to the consistent pure flavor of Coke, Fanta should be regarded as a fruity drink, and there are almost all kinds of fruit flavors of Fanta. Fanta soda is very popular in the European market, but its real birth dates back to the Second World War.

Soda Wars in World War II: Coca-Cola vs Fanta, turned out to be a family?

The war was a huge accident. At that time, the Coke Company was struggling to sell Coke to Europe, just at the time of World War II. The Coke headquarters in the United States and Europe almost lost contact, cola company set up in Germany branch factory, had to make a living, when the cola raw materials ran out, the branch began to do itself, combined with the taste of Europeans, produced an orange fruity drink, did not expect to be very popular, even the German army ordered millions of bottles of Fanta soda from the Fanta factory.

Soda Wars in World War II: Coca-Cola vs Fanta, turned out to be a family?

After the end of World War II, Coca-Cola was surprised to find that its branch had set up its own portal, which was a bit embarrassing. After some private contacts, Fanta also believes that she should return to the arms of the head office. In the 1960s, Fanta officially became a branch brand of the Coke Company, supporting Coca-Cola's east wind, Fanta began to expand its wings around the world.

Soda Wars in World War II: Coca-Cola vs Fanta, turned out to be a family?

In the war years, nothing can be thought of in terms of common sense. If it were not for World War II, it is estimated that the Fanta brand would never have been born. This fruit-scented soda will continue to stay with us for a long time.

What do you think?

Read on