The 8th Annual Blue Whale Journalist Conference came to a successful conclusion, and the industry's big names talked about the future

On December 18, 2021, under the guidance of Shanghai Poster Industry Group, sponsored by Blue Whale Finance, and co-organized by Interface News and Financial Associated Press, the 8th Blue Whale Journalist Annual Meeting will arrive as scheduled.

At the conference, Liu Ruigang, senior vice president of Blue Whale Finance, shared the small stories of three friends of Blue Whale Finance and the annual meeting. In the face of media friends participating in the event, Liu Ruigang stressed that Blue Whale has always been committed to being friends with media people and helping young media people grow.

In 2021, many important events have occurred in the TMT field, including the invisible barriers between giants began to disappear, the protection of personal information was strengthened, and the concept of "meta-universe" broke out. In this regard, Yang Hui, editorial board member of Blue Whale Finance, summarized the eight most important keywords in the TMT industry, including the return of Chinese stocks to Hong Kong for listing, the "double reduction" policy, interconnection, embracing common prosperity, the outbreak of folding screen mobile phones, meng Wanzhou's return to China, personal information protection law, and meta-universe.

In recent years, the rise of short video has become the focus of the layout of major media, which has also brought a lot of problems worth thinking about. From the perspective of traffic, the traffic created and shared by short video users will reach 880 million in 2021, and several mainstream platforms, including Douyin, Kuaishou, and Station B, will have a significant increase in DAU in the next three to five years.

And what are the opportunities for media people? Li Yansong, vice president of marketing of Blue Whale Finance, believes that first of all, video, as a comprehensive form of output, is eye-catching and informative, but from this year into the second half of short videos, the requirements for high-quality video content are also getting higher and higher. Starting this year, there are higher requirements for serious content and the analysis of in-depth content, which is the most needed in the entire industry for the media and the professionalism of media people.

Li Wu, President of Blue Whale Finance, said: Blue Whale has always had a beautiful vision, and has joined hands with China's most active media people to grow together with the media industry. Over the past eight years, countless media people have grown up with Blue Whale, they have witnessed Blue Whale's persistence and ideals, and many have become industry experts, media executives or content entrepreneurs.