Original author: Deng Mei| Inner Mongolia Alxa League
Believe in the future in the thorny bush
——Side note on the restructuring of Alxa Newspaper Media
At the beginning of the Year of the Tiger in 2022, there seems to be another element in people's lives - "Alxa Newspaper Media" has quietly entered people's vision, in a way of "moisturizing and silent", from the visual and auditory senses, silently serving a feast carefully prepared by newspaper workers.
On that day, as soon as the "2022 Alxa Network Spring Festival Gala Solicitation Order" was issued in the media, those who liked to sing and dance were excited, and they could finally show their talents in a well-known media!
So, they began to make meticulous preparations, submitting the recorded videos to the Alxa Newspaper Media, and waiting for the employment notice with anxiety.
On the eve of this Spring Festival, the staff of the newspaper media worked overtime to screen all the programs. Although everyone is eager to adopt all the programs submitted, the length of the program is limited, everyone has to choose the best of the best, the best of the best, the best of the best, the night of the twenty-seventh day of the waxing moon, still waiting for the review and evaluation of the superior department.
In the end, the good news came, 18 programs were shortlisted for exhibition, and on the eve of the Spring Festival, "Alxa Today.2022 Network Spring Festival Gala" and "2022 Alxa People Network Spring Festival Gala" were launched successively.
The format of the program is novel, and once it is broadcast, the click rate on the day reaches tens of thousands of people.
In the actor's own words, "This is our people's own Spring Festival Gala."
The seriousness and professionalism of the staff have also been affirmed by the heads of the competent departments at the higher level, who said that it is not easy for everyone to undertake the Alxa Network Spring Festival Gala and achieve good results under the condition of tight time, heavy tasks and lack of manpower.
Since the reorganization of Alxa Newspaper Media for two months, relying on the Alxa Daily Rong Media Center, a professional team has been formed, combined with its own actual situation, with the help of resources and strength from all walks of life, various businesses have continued to be carried out.
In just two months, it was refreshing. An enthusiastic audience sniffed out the smell of media people from the works and saw the shadow of social organization.
Yes, during the reorganization process, the well-known social work organization in Alxa sent personnel with rich media experience to the newspaper media. Among them, the veterans of the broadcasting and hosting industry have picked up the microphone again; the military television people with nearly 30 years of experience have taken up the camera again; and the new generation of media people who have just returned from the "Good Journalists Tell Good Stories" speech contest held by the Central Propaganda Department have sat in front of the editing machine.
Because of their "love", they walk on the road of "shouldering morality with iron shoulders and writing articles with clever hands" as social workers and media people, timely release current affairs hotspots through new media such as "Alxa Today" and "Alxa New Daily" of Alxa Daily, and increase publicity in all aspects through special column, new media column development, series of interviews, platform live broadcasts and other forms.
Alxa Newspaper Media is committed to "cross-border integration", constantly expanding new businesses, innovating development carriers, and has signed long-term cooperation letters of intent with a number of enterprises and groups.
Starting from February 18th, every Friday at noon in the "Alxa New Daily" to present everyone with a "Reading" column, in the crowded flow, with our temperature, to fill the gap in life.
The video number of "Good Book Recommendation" will select excellent anchors, rely on the Mengxin Bookstore to recommend best-selling books, let primary and secondary school students and reading enthusiasts from all walks of life participate in the live broadcast, and set off a new trend of reading for the whole people.
With the development of the times, the traditional culture of the twenty-four solar terms is also deeply rooted in the hearts of the people, people's understanding of the twenty-four solar terms, from the agricultural proverbs, folk songs, customs to poetry, health, culture, art, Alxa Newspaper Media in the form of posters + audio, the Chinese traditional "twenty-four solar terms" flexible use of new means of communication, giving it practicality, fun, artistry, so that the public attaches importance to and understand the traditional Chinese culture, to meet people's aesthetic and emotional needs of life, to give readers a beautiful visual enjoyment.
From the business structure, Alxa Newspaper Media diversifies and integrates traditional media and new media, while maintaining the nature of party newspapers, it features originality, excavates Alxa's profound cultural heritage, shows people's colorful lives, and builds a new pattern of media integration.
The reorganization of Alxa Newspaper Media, which has only been in place for two months, is still just a toddler, and she will surely grow up quickly with everyone's support, help and promotion, with her thinking, integrate everyone's wisdom, enhance her own strength, and take the road of diversification.
This road may be full of thorns, but enjoying the process of challenge is even more exciting.
"The sword blade comes out of the grinding, and the plum blossom fragrance comes from the bitter cold." Learning to stand tall in the storm and believe in the future is the belief of the media people of Alxa Newspaper.
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Deng Mei, whose real name is Deng Shimei, likes literature and likes to enjoy flowers, taste tea, chat with fellow people. Hundreds of works with more than 700,000 words have been scattered in newspapers and magazines in the region and abroad, and the collection of essays "Pin Xue" has been published. He is currently a member of the Chinese Essayists Association, a member of the Inner Mongolia Writers Association, the vice chairman of the Alxa League Writers Association, the chairman of the Alxa League Middle-aged and Elderly Recreation Association, and the resident writer of China Writers Online.