2021 is coming to an end, the major mobile phone manufacturers have experienced a year of fierce competition, and the situation is almost determined.
Recently, the international authoritative gartner announced the global smartphone sales ranking in the third quarter of this year, of which Samsung with a market share of 20.2%, pressure Apple and millet, once again became the global sales champion!
It is worth noting that in Europe, Africa, Southeast Asia, North America and other regions, Samsung is among the best. However, in the Chinese market, Samsung's sales are very messy, with a market share of less than 1%.
Ten years ago, Samsung was also one of the most used mobile phone brands among Chinese consumers. However, today, even if Samsung ranks first in the world, it can be seen that there are very few people around us who use Samsung mobile phones.
Why is Samsung so unpopular in China? I think there are three reasons for this.
Exploding door black history
Speaking of the reasons for the decline of Samsung in China, we have to mention the explosion of the Samsung Note 7 in 2016.
At that time, the Note 7, which had just been released, had a series of explosions around the world, triggering questions from consumers around the world. Subsequently, Samsung recalled 2.5 million Note 7 units worldwide, but excluded the Chinese market. The reason is that the Chinese version of note 7 uses a different battery and there is no safety hazard.
However, Samsung was soon punched in the face. In the Chinese market, note 7 explosions occurred one after another, and Samsung decided to recall mobile phones in China.
Image source: Screenshot of the video of the self-media "Fruit Powder Hall"
In the whole process of handling the crisis event, Samsung's differential treatment of Chinese users has made many Chinese people cold and uneasy, and it is also pushing Chinese users out of the door step by step.
This incident became a turning point for Samsung mobile phones in the Chinese market, and more and more Chinese consumers abandoned Samsung, which eventually caused a dismal situation for Samsung in the Chinese market today.
Low-end market: competitors encircle and suppress
Before the rise of domestic mobile phones, it is undeniable that Samsung mobile phones are indeed a leading brand in the Chinese market.
However, today is different from the past, today's Chinese mobile phone brands are "a hundred flowers blooming", and domestic consumers have a lot of choices.
You know, in the low-end mobile phone track, the fight is mainly "cost performance". And Samsung has basically no advantage in this kind of product line. In recent years, domestic brands such as Xiaomi, OPPO, vivo, and realme have continued to exert efforts in product appearance, configuration and price, and have long been out of the game.
On the other hand, although Samsung leads the global sales, it is subject to local supply chains, channel construction, cultural differences, fan ecology and other factors, and it is not a competitor of local brands in the Chinese market.
High-end market: insufficient competitiveness
The low-end market is embattled, so what about the high-end market?
In the Chinese mobile phone market, the brand image of Apple and Huawei has long been deeply rooted in the minds of consumers. Even if Huawei is subject to some restrictions today, Samsung still can't grab much share in China.
For high-end users, the mobile phone operating system is more important than the hardware configuration. In terms of software ecology and system fluency, Samsung is obviously not Apple's opponent. Therefore, in the high-end market of Mobile Phones in China, Apple has taken away a large piece of cake, leaving little room for Samsung to play.
Last year, Apple and Samsung cancelled the standard charger on the new machine, however, there are still a large number of users in China who choose the iPhone, and Samsung is therefore more unpopular with the Chinese market.
The reason is well understood, the influence of the iPhone in China is too high. Not only is the strength of the product itself strong enough, but it also has a mature supply chain system and surrounding supporting facilities in China.
Like the domestic digital giant GreenLink, it has previously launched PD 20W charger, 30W gallium nitride charger, self-line charging treasure and other high-quality fast chargers for the iPhone12/13 series, winning the favor of many Apple users.
Recently, Greenlink has launched its first magnetic wireless charger certified by Apple MFM, using Apple's same factory magnetic module, upgrading the braided cable body, supporting 15W fast charging, whether it is charging efficiency, design or experience, it is no less than Apple original, which solves the problem of charging headaches for fruit powder.
In contrast, Samsung mobile phones do not have such a strong advantage in China. Although the strength of the Samsung S21 series is also very good, its influence is still obviously different from Apple, and the cancellation of the charger will naturally become a big slot point to pull down the attractiveness.
Write at the end
The reason for the failure of Samsung mobile phones in China is both its own problems and the obstacles of many objective factors. In the current situation, it is obviously somewhat unlikely that it wants to reinvigorate the performance of the Chinese market. After all, the competition in the mobile phone circle is getting more and more fierce.
Would you consider a Samsung phone? Why?