Sports Moments of the Week:
On 15 December, on the occasion of the 50-day countdown to the Winter Olympics, PwC China held a 50-day countdown celebration in Beijing to celebrate the "ProfessionalIsm and Wisdom, Helping Sports Burst into New Excitement". As the official financial accounting service provider for the Beijing 2022 Winter Olympic and Paralympic Games, PwC China shared its progress in providing financial accounting and tax services for the Beijing Winter Olympics and held a medal awarding ceremony for PwC China's sports industry expert team. At the event, PwC China signed a cooperation agreement with the Capital Institute of Physical Education, announcing the joint holding of the "Sports Wind and Cloud Technology Award" to jointly promote the innovative development of the sports industry.
▋ Hotspot focus
Beijing International Olympic College was officially inaugurated at the Capital Institute of Physical Education
Beijing International Olympic Academy will be built into an important link between global Olympic research and exchanges and cooperation, global athletes, coaches, sports managers learning and exchange yearning for destinations, a platform for the dissemination of international Olympic culture and education, a world-leading Olympic sports science and technology innovation center and a new highland leading the sustainable development of Olympic education.
The Chinese Basketball Association launched the Chinese Basketball APP
It is understood that the Chinese basketball APP after the launch will provide fresh information on various events including the Chinese national team, the National Games, CBA, WCBA, NBL, three-person basketball, youth basketball, social basketball, etc.; as well as basketball referees, basketball coaching courses and other basketball professional knowledge, etc., to provide basketball enthusiasts and practitioners with authoritative and professional information access channels.
The opening ceremony of the Olympic Games in Paris will be held on the Seine
The Paris Olympic Organizing Committee recently officially announced the creative plan for the opening ceremony of the 2024 Olympic Games, as previously revealed by the organizing committee, the opening ceremony of the Olympic Games will break through the restrictions of the stadium and be held in the 6-kilometer-long Seine River channel and along the river.
▋ Star Company
The Shandong men's basketball team announced the new team name
According to the official website of the CBA, Shandong High-speed Basketball Club has been renamed "Shandong High-speed Kirin Club" and replaced the team logo, and the new team logo with Kirin as the main body also matches the new name.
The Los Angeles Rams will "settle" in China
According to NFL official announcements, the league today announced a new Regional Program for Club International Marketing (IHMA). Clubs are allowed to independently enter the international market from 1 January 2022 for promotion and marketing, fan events and commercial cooperation.
Yunnan Sports Industry Development Center was established
The Athletes' Guest House of the Yunnan Provincial Sports Bureau and the Yunnan Provincial Sports Equipment and Equipment Center have successfully completed the integration in accordance with the requirements of deepening reform and established a new institution, the Yunnan Provincial Sports Industry Development Center.
"GZLFZ" 2021 Hubei Jingmen Sports Industry Conference was held
With the theme of "Advocating Sports for All and Creating a Better Life", this conference is an industrial conference integrating achievement display, development seminar, new policy release, government-enterprise dialogue, investment promotion, on-site observation, brand promotion and regional coordinated development.
The Shanghai Sports Museum created a temporary exhibition on the theme of the Winter Olympics and ice and snow sports
The "Window of the Future" in the fourth exhibition hall of the Shanghai Sports Museum has been transformed into a temporary exhibition with the theme of the Winter Olympics and ice and snow sports, with a total of 53 sets of 116 exhibits.
The Chinese Athletics Association Smart Trail Project was held in Beijing
On December 15, 2021, the Chinese Athletics Association issued a notice on the "Fitness Trail Requirements" (Draft Solicitation of Opinions) group standard for soliciting opinions, and the group standard encourages the upgrading of fitness trails to smart trails. During this period, Zhu Shixing, vice chairman of the Chinese Athletics Association, led the team to inspect the wisdom trail of the National Olympic Sports Center on December 16.
▋Investment financing
Nike acquires NFT production company RTFKT
Following the completion of the acquisition, John Donahoe, president and CEO of NIKE, said, "This acquisition is another step in accelerating Nike's digital transformation, enabling us to serve athletes and creators at the intersection of sports, creativity, gaming and culture. Our plan is to invest in the RTFKT brand, serve and grow their community of innovation and creativity, and expand Nike's digital footprint and capabilities."
91.75% of Juventus' capital increase plan was subscribed
Juventus club officially announced that 91.75% of the club's capital increase plan has been subscribed, with a total amount of about 366.9 million euros.
▋ Cooperative sponsorship
By-Health became a supplier of sports food and nutrition for the Chinese national team
According to the agreement, the company will obtain sponsorship and professional support for the validity period of the agreement, and exclusively enjoy the cooperation rights and opportunities related to TEAM CHINA/China National Team and China Home under the agreement within the scope of the Chinese mainland and in the sports food and nutrition categories.
Timmys became the first official timing partner in UFC history
The Ultimate Fighting Championship (UFC) has announced a global partnership with Timex, the world's leading watchmaking brand, to provide the best marketing opportunities for their brands to reach more fans and consumers.
Glory signed for the Chinese ice and snow and short track speed skating national teams
Honor officially became the sponsor of China Ice and Snow Technology, as well as the smartphone and terminal sponsor of the Chinese short track speed skating national team, providing smart phone and smart wearable device support for the Chinese ice and snow and short track speed skating team, and helping Chinese ice and snow athletes to gallop on the field.
The Frankfurt (Sichuan) Football Youth Training Center was established
The youth training center will be committed to introducing Germany's top youth training system, using football as a link to promote Sino-German cultural exchanges and train and transport football players.
Chang'an Real Estate, China Sports Industry and Raytheon Technology jointly create a new space for sports competition
Changan Real Estate, China Sports Industry and Raytheon Technology officially signed a strategic cooperation agreement, and the three parties will carry out long-term in-depth cooperation, integrate resources from multiple dimensions such as property resources, software support, and personnel teams, and create the country's first "sports + e-sports" pilot project in Chongqing - a new space for sports competition.
Fosun Sports signed a contract with Yinglan Network
Restar Games, a Japanese game distribution company under Fosun Sports Industry Group, recently signed a successful contract with Yinglan Network and won the iOS | of the latter's mobile game "Notes from Sevier" Exclusive distribution rights for android dual versions in Japan.
PwC and Capital Institute of Physical Education Jointly Launch "Sports Award"
PwC China signed a cooperation agreement with capital sports institute to jointly host the "Sports Wind and Cloud Technology Award" to jointly promote the innovative development of the sports industry.
Joma became a clothing partner of the Chinese chess national team
Joma will provide clothing and equipment for the Chinese Chess National Team during this period, including formal wear, sportswear, casual wear, bags and shoes, and Joma will also vigorously support the chinese Chess Association's various events and provide clothing and equipment support for the Xiangjia League and the Amateur Chess Championship.
China Men's Handball Super League CCTV Sports Platform
From December 16 to 25, 2021, the CCTV Cup 2021 China Men's Handball Super League will officially land on the CCTV sports platform and broadcast all the games through CCTV5, CCTV5+ and CCTV Olympic Channel.
China Telecom signed a contract with the national figure skating team and the national curling team
The Winter Sports Management Center of the General Administration of Sport of the People's Republic of China signed a contract with China Telecom on December 15, and China Telecom became a partner of the national figure skating team and the national curling team.
China Mobile joins hands with Beijing Radio and Television Station
In the future, the two sides will carry out all-round cooperation in the fields of ice and snow events, 5G technology applications, and diverse content to create a "5G ice and snow meta-universe" and help "300 million people participate in ice and snow sports" to achieve the goal of "300 million people participating in ice and snow sports" as soon as possible.
Skechers reached a strategic cooperation with the Shanghai Dance Sport Association
Shanghai DanceSport Association and sports and leisure brand Skechers Skechers officially reached a "strategic partnership for street dance projects" to jointly deepen the development of street dance sports in China.
Junlebao Milk Powder became a strategic partner of China Ice and Snow Conference
The two sides have successfully signed a contract to reach a new level of cooperation and career development, and we firmly believe that Junlebao will start with its hard core strength to deliver more nutrition and vitality to Chinese babies.
▋ Star Agent
SPORTFIVE Li Ying was invited to attend the 2021 Fortune MPW Women's Summit
Echo Li, Managing Director and Senior Vice President of Greater China at SPORTFIVE/Lagardère Sports, was invited to attend the Fortune MPW Women's Summit and Awards Ceremony.
Desante launched Shohei Otani limited down jacket
The down jacket is produced at the Mizusawa factory in Oju City, Iwate Prefecture, shohei Otani's hometown. The number of sales was only 46, representing Shohei Otani's 46 home runs this season.
Chen Yibing served as a public welfare ambassador for ice and snow
Gymnastics world champion Chen Yibing officially became the super fixed ice and snow seed public welfare ambassador, which is The first time that Chen Yibing has served as an ice and snow public welfare ambassador. At the same time, the "Ice and Snow Seed Project" public welfare activities and the "Chen Yibing Sports Education Special Fund" reached an in-depth strategic cooperative relationship.
▋ Inside and outside the arena
The Winter Olympic commemorative banknote opens for reservation
The commemorative banknotes of the 24th Winter Olympic Games include 1 commemorative banknote for ice sports and 1 commemorative banknote for snow sports, the former is a plastic banknote, the latter is a banknote, both denominations are 20 yuan, the number of issued is 200 million sets, and the number of allocated in Beijing is 11.5 million sets.
Bayern signed 18-year-old Chinese goalkeeper Liu Shaoziyang
Bayern has officially announced the signing of 18-year-old young Chinese goalkeeper Liu Shaoziyang to sign until 2025.
China will host the 2022 East Asian Cup
EAFA officially announced that the 2022 East Asian Cup will be held in China. The men's and women's football teams each played with four national teams, which began on July 19 and ended on July 27.
The 2021-22 season of the Chinese University Students 3×3 Basketball League was launched in Beijing
The launching ceremony of the 2021-22 Chinese College Students 3×3 Basketball League was held at the Capital University of Economics and Business. The new season of the China University Students 3×3 Basketball League will last until June 2022, and more than 14,000 games are expected to be held, with more than 60,000 college students from more than 300 colleges and universities in 20 provinces, autonomous regions and municipalities directly under the Central Government participating.
The International Skating Federation announces the list of figure skating team events at the Beijing Winter Olympics
The official website of the International Skating Federation announced the list of participating teams in the figure skating team competition of the Beijing Winter Olympics, and the Chinese team successfully qualified for the fifth place in team points.
Gu Ailing won one gold and one silver in two competitions a day
At the New Tour Tour In the United States Copper Mountain Station on the 17th, Gu Ailing only had three hours apart in two matches a day, and finally won a gold and a silver, showing his strong strength.
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