In December 2020, Dr. And everyone shared the article "This year, there are five mobile games that have attracted more than $1 billion in gold, and the glory of the king ranks second", which tells that only five mobile games in the world will have an annual revenue of more than 1 billion US dollars (about 6.3736 billion yuan) in 2020! They are: PUBG Mobile, Glory of Kings, Pokémon GO, Gold Master, and Roblox.
Fast forward, it's already December 2021, and the overseas third-party statistical agency Sensor Tower has released the latest survey data as usual, and a total of eight mobile games have entered the "$1 billion club" this year (the statistical range is from January 1 to December 14, 2021)! If you often read Dr. Market Sharing articles, you should be able to guess most of these products, so let's take a look.
TOP1 PUBG Mobile Game
The first place is still "PUBG Mobile Game", the domestic version is "Peace Elite", and the overseas version is "PUBG Mobile", which will win about $2.8 billion in the world in 2021, an increase of 9% over the same period last year! Dr. Believes that a key reason for its ability to suppress Glory of Kings is that its revenue composition is more reasonable, and the contribution of the domestic market only accounts for 50% to 60%!
TOP2 "Glory of Kings"
Glory of Kings also earned around $2.8 billion, up 14.7% from the same period last year, losing to PUBG Mobile Game by a very small margin. In fact, this year is not easy for "Glory of Kings", because the same type of "League of Legends Mobile Game" landed in the national costume, which must have caused some impact. However, "Glory of Kings" has stabilized and performed much better than last year. I believe that fans can feel the intensity of the activities in the game!
TOP3 《Original God》
I believe that everyone can expect that "Original God" can enter the "$1 billion club", and it has received a cumulative income of 1.8 billion US dollars! The game's emergence as a global phenomenon was a surprise. At the same time, the contribution of the domestic market of "Original God" only accounts for about 30%, indicating that its influence overseas is very large. The above are objective data and facts, and when the doctor introduced the game market, he could not avoid this product. Personally, it is not recommended that you wear colored glasses to see the product.
TOP4《Roblox》
Taking advantage of the so-called meta-universe games, Roblox has achieved very good results this year, with revenue on mobile devices so far about $1.3 billion, an increase of 20.3% year-on-year! We know that it is actually very difficult for these top gold-sucking products to significantly improve their performance, and "Roblox" has eaten a conceptual dividend.
TOP5 Gold Master
Moon Active's Coin Master ranked No. 5 and had revenue of around $1.3 billion, up 13.8 percent from last year. You may not know much about what kind of game this is, in fact, its gameplay is the ancestor of the "x coming" type of game, "The Pig Is Coming", which was once popular on mobile phones, and "The Pirates Are Coming", which was once popular in the Mini Program game, all imitated the relevant gameplay.
other
Many people should not have expected that Niantic's Pokemon GO (Pokemon GO) generated $1.2 billion in revenue in 2021, taking the sixth place, which is also the best year since the launch of this mobile game in more than 5 years; King's old game "Candy Legend" also has about $1.2 billion in revenue, taking the seventh place, we can never ignore the spending power of female players in casual match-3 games; Garena's "Free Fire" Spending more than $1.1 billion, interested players can go to see the Doctor's previous article "Popularity is comparable to PUBG mobile game, how did Free Fire succeed?" It has a considerable number of downloads worldwide.
The mobile game that almost entered the "$1 billion club" is "Horse Racing Lady", which was only launched in Japan in February this year, becoming a phenomenon, if it can be launched a month earlier, or released in many countries or regions, then the revenue should be more than 1 billion US dollars!
According to the data previously collected by the doctor, there were only three products that attracted more than $1 billion in gold in 2018, namely: "Glory of Kings", "Monster Marbles" and "Fate/Grand Order"; in 2019, there were only three, namely: "Glory of Kings", "PUBG Mobile Game" and "Fate/Grand Order"; as mentioned earlier, in 2020, it increased to 5 products, and this year (2021) up to eight products revenue of more than $1 billion This shows that the mobile game market is indeed getting bigger and bigger, and players are spending more money! And "FGO" is indeed a bit of a failure!