In the blink of an eye, a month has passed! Dr. Dr. remembers sharing with you in mid-December 2021 an overview of the global mobile game best-seller list in November 2021. At that time, PUBG Mobile Game, Original God and Glory of Kings ranked in the top three. In addition, it is worth noting that NCsoft's new product "Lineage W" has a marginal ability to attract gold, jumping to the fifth place in the best-seller list! As is customary, it is already the middle of January 2022, and the data for December 2021 should be out!
According to the data, the global mobile game players in the mainstream dual channels (Apple Store and Google Store) totaled about $7.4 billion, and the consumption data was actually higher than that of November 2021 ($7.1 billion), but it was down about 2% from the same period last year. In terms of market share, the world's number one market by revenue is still the United States, with revenue of $2.2 billion, accounting for 29.6% of the total global player spending. The Japanese market (20.3%) and the Chinese market without Google channels (15.7%) are close behind.
Here is a data that impressed the doctor, that is, the Chinese market without Google channels used to account for about 18% of total expenditure, and fell to 15.7% in December 2021, which shows that China's IOS players have become less kryptonite at the end of 2021, and the direct result is that some revenues rely on the ranking of domestic players' mobile games, including: "Glory of the King", "League of Legends Mobile Game" and so on.
Due to the low ranking, Sensor Tower did not disclose the specific income of the product, but we can see that "Glory of the King" fell out of the top three and ranked fifth in the overall list; "League of Legends Mobile Game" did not enter the top 10 of the overall list, and the IOS list only ranked ninth. The Doctor remembers that when the game was first launched, he was at the fifth place in the overall list. Both games, which generate more than 95 percent of their revenue from China, are too dependent on the domestic market.
Let's take a look at other products. In December 2021, the world's highest gross mobile game was still PUBG Mobile Games, with player spending of $244 million, up 36.7% from December 2020! The domestic version of "Peace Elite" accounted for 68.3% of the revenue, and the overseas version of "PUBG Mobile" accounted for only 31.7%, of which the United States contributed 6.8% and Turkey contributed 5.5%. Eat chicken game or eat delicious! In addition, the PUBG end game has also recently been free, the number of players has increased sharply, and the only problem that the game official has to solve at present is the plug-in.
Mihayou's Genshin Impact remains number two on the overall list, with total revenues of $134.3 million. In fact, the game's revenue is much less than that of November 2021 ($207 million), but the "Roblox", "Gold Master", "Candy Legend", "Pokémon GO" have not played super-normally, and "Glory of Kings" is not performing well, all of which cannot threaten the position of "Original God".
Lineage W, which jumped to fifth place in the overall list in November 2021, fell to tenth place and almost disappeared. This shows that the product succession is weak, and people are slowly recognizing NCsoft's routine of changing skin kryptonite; similar to the mobile game "Harry Potter: Magic Awakening", which has been seen on the above global list. As for "Magic Tower", which set off a craze in December 2021, it does not seem to be an order of magnitude with the above products.