Time is rushing, the time is suddenly to mid-to-late April, and every time it comes to this time, the doctor will share with you the overview of last month's global mobile game best-seller list. Before discussing the March 2022 list, let's look back at February 2022, when Glory of Kings, PUBG Mobile and Original God were in the top three. The other two standouts are Pokémon GO and Dragon Ball Z: Burst Wars.
Earlier, Sensor Tower, a well-known overseas third-party statistical agency, released the global mobile game bestseller list in March 2022. On the overall market side, global mobile gamers lost a total of $7 billion in mainstream dual channels (Apple Store and Google Store), down 6.3% from the same period last year! Still, that's a lot more than the $6.6 billion in February 2022. Dr. Speculate: This data is significantly affected by changes in the Chinese market, let's look down.
In terms of revenue sources, the world's first market for revenue is still the United States, with American players spending $1.9 billion, accounting for 27.4% of the total global player expenditure; the second place is not Japan as we remember, but China without Google channels, accounting for 19.2%; the third place is Japan, accounting for 19%. According to previous experience, there is no problem with the data of the US and Japanese markets, while the proportion of the Chinese market is generally 17% of the total revenue, and this time it actually increased by two percentage points in March!
In terms of specific products, "Glory of Kings" is still dominating the list, and the game got $272.4 million in March, an increase of 5.8% year-on-year, and much more than the $225 million in February! In addition, "Glory of kings" is more "partial" in terms of revenue composition, the domestic proportion has increased from about 95% to 96.6%, and the game is more dependent on the consumption of Chinese players. In other words, domestic players single-handedly sent "Glory of the King" to the first place in the global mobile game best-seller list, especially in March this year.
The world's second-highest-grossing mobile game in March 2022 was the familiar PUBG mobile game, with a total revenue of $199.8 million. The domestic version of "Peace Elite" accounted for 56.4% of the total revenue, and the international version of "PUBG Mobile" accounted for 43.6%, which was deeply loved by American players and Turkish players!
Most of the next products are actually the old faces of the TOP10, such as: Mihayou's "Original God", King's veteran casual game "Candy Legend", Roblox's "Roblox", "Heaven W", "Gold Master", "Horse Racing Lady", "Free Fire" and so on. Pokémon GO, which is hard to kill back to the TOP10 list, has once again disappeared, and it has to be said that this AR treasure-catching game has slowly lost its previous dominance, and developer Niantic is currently tinkering with the new work "Peridot", which is their first original IP since "Ingress" in 2013, and the gameplay is "Pokémon GO" fusion electronic chicken.
Another product worth noting is "Romance of the Three Kingdoms: Strategy Edition", which this time reached the ninth place in the best-seller list! This game not only mixed well in the domestic market, but also achieved good results in overseas markets, and won the 12th place in the march 2022 mobile game revenue list!
Finally, the doctor would like to explain: the data in the list does not count the application revenue from domestic third-party Android stores (the channels are complex, Sensor Tower can not be counted at all), so the overall revenue of domestic mobile games is actually underestimated. In addition, some games have also landed on other platforms, such as:Protoss," which also has a PC version and a console version, so the overall revenue is also underestimated. Just look at it, you don't have to be more real.
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