With the advent of the digital age, digital technology is infiltrating into every link of the industrial chain through various forms, how to redefine the future in the digital age by giving birth to unlimited possibilities of "new industry combination"? Promoting the superposition of commercial value and social value, so that enterprises can find their own "future attributes" in development is becoming a new topic.
On December 16, 2021, Vivo held the 2021 Vivo Developer Conference. The theme of the conference is "From 1 to Infinity". "From 1 to Positive Infinity" not only clarifies vivo's current development path, but also points out vivo's opportunities in experience upgrading, technical cooperation, IoT and Internet industry for the future.
In a speech entitled "From 1 to Positive Infinity, Vivo Starts from the Origin to Create a Diverse Future with Infinite Possibilities", Shi Yujian, Senior Vice President of Vivo, said, "'1' represents every user, every developer, and our platform. Although these independent '1s' are finite, if these finite '1s' are connected to each other, they become an infinite digital world with infinite possibilities. ”
In 2021, Vivo's domestic shipments continued to lead, with a share of 22.1% in the third quarter, with more than 270 million active users on the Internet in China; Canalys data shows that in the global market, in the third quarter of this year, Vivo ranked 4th with a market share of 10%.
In the second quarter of 2021, in the main overseas markets, such as the Philippines, Malaysia, India and other countries, Vivo also achieved the top three in market share. In the list of "BrandZ Top 50 Chinese Global Brands" released in 2021, vivo ranked 10th, 10 places higher than the previous year.
At present, Vivo's products cover more than 400 million users worldwide, serving more than 60 countries and regions. Next, vivo's challenge will be how to continue to seek ways to connect with future consumers and ecosystems in terms of products, technologies, platforms and services, while striving to improve the ability to match such needs.
Qualitative change year: from flywheel 1.0 to flywheel 2.0
Shi Yujian proposed that 2021 is the first year of vivo qualitative change. "In the past, Flywheel 1.0 supported vivo for 26 years, and flywheel 2.0 will allow vivo to create great products from making high-quality products to creating great products through design-driven and technological innovation, so that consumers can build a brand that consumers love from choice to love, from satisfaction to active recommendation, and build a brand that consumers love through great products."
He said, "The product is the cause, the brand is the effect." When our brand is followed, loved, and heartwarming, it will naturally attract more users to choose our products and services; we hope to form a positive cycle with partners inside and outside the industry such as developers, creators, scientific research teams, etc., to achieve true mutual trust and win-win results, mutual achievements. ”
Of course, this change is inseparable from strong technical reserves and scientific and technological innovation. Based on Flywheel 2.0, Vivo has achieved a breakthrough in the high-end field. Taking the vivoX70 series as an example, in addition to carrying vivo's first self-developed professional imaging chip V1, zeiss optical concepts and standards have also been introduced into the mobile imaging system. Thanks to the professional imaging capabilities brought by the combination of traditional optical technology and computational imaging technology, the product has received a good market response, making vivo rank in the top three in the market share of high-end mobile phones with a price of more than 4,000 yuan in the third quarter of 2021.
OriginOS Ocean, the mobile operating system that was just unveiled a few days ago, takes the four basic directions of performance, security, battery life and network as the technical base. Based on design, in terms of interaction, vision and function, the focus is on meeting the core needs of consumers – making complex lives simpler.
Based on consumer insights, Vivo believes that the open ecosystem for IoT needs to change from "Internet of Everything" to "Intelligent Connection of Everything that can bring better experiences". To this end, vivo contributes its own technology and resources in applications and services, business cooperation, game ecology, IoT open ecology, Internet technology and security according to the differentiated needs of different developers and users.
With the development and maturity of the game industry, in terms of game ecology, vivo has launched new functions and services for developers during the testing period, launch period and promotion period of game operation. We hope to provide developers with full-link, full-cycle, global one-stop service. In terms of infrastructure, Vivo uses technology to help operations by pushing real-time two-way services on the platform, and Vivo has also independently developed a one-stop intelligent storage platform covering the operation and maintenance of general storage products and R&D needs. In terms of product tools to improve efficiency, vivo has brought four platform tools: 360-degree product display platform, Marco code coverage platform, traffic recording playback platform and vivo live broadcast to help developers iterate more stably and efficiently.
At the developer conference, vivo launched a thousand mirrors security architecture to enhance the privacy protection of the Android ecosystem, and also released the OriginOS Security White Paper.
Vivo believes that privacy protection should be transformed from a more technological guardian to a more humanistic security guard, so that every user can more simply and elegantly protect their privacy. Lu Jinghui, chief security officer of vivo, quoted a passage from Shen Wei, founder, president and CEO of vivo in his speech at the main venue, emphasizing: "Data security and privacy protection are the basic rights of consumers and the cornerstone of enterprises to gain consumer trust, and we must take data security, privacy protection and compliance as the red line and basic bottom line that must not be touched in the R&D and business activities of enterprises to guide the development of various work." ”
Future attributes: Break through the limitations of the platform to build an industry alliance
On the one hand, helping users better obtain the application experience is the natural mission of terminal equipment manufacturers. On the other hand, as the competition in the mobile phone industry becomes more and more focused on the application experience, only those companies that fully explore and meet the needs of consumers at the product application level have the opportunity to stay ahead.
Vivo Vice President and President of Vivo AI Global Research Institute have been working in Vivo for 16 years, and now the vivo Artificial Intelligence Global Research Institute led by him is currently committed to application scenarios, focusing on the value of "people-centered", uniting all IoT vendors in the industry to create a fully connected, full-scenario, full-interactive IoT experience for users.
"How to make the same configuration of the machine with higher performance is an important issue for us." To this end, we must do 3 things, the first is to establish a complete scientific human factor analysis, to figure out what kind of parameters are most comfortable in various scenarios. The second is to do a good job in the construction of flow, so that the interaction and dynamic effect of vivo mobile phones are in line with people's physiological characteristics and psychological expectations. The third is to focus on computing, storage, display and full scene fluency, and achieve the ultimate performance. ”
At present, vivo's business includes four major scene capabilities, namely home, audio-visual, office, and travel. Taking intelligent vehicles as an example, vivo has formed four major capabilities: driver interconnection, car key, travel service center and car home interconnection.
Taking smart vehicles as an example, at the 2020 developer conference, vivo released jovi InCar, a car networking product, which has accompanied the growth and progress of the entire industry in the past year. At the developer conference, vivo announced that Jovi InCar has evolved to version 2.0. Continuing the design concept of OriginOS on mobile phones, Jovi InCar's card components have been redefined and designed on the car side through Jovi InCar 2.0 version, with functions such as sensorless connection, multi-screen linkage, car home interconnection 2.0, two-wheeler interconnection, and smart car key.
According to the surrounding introduction, it has cooperated with 80+ car brands to fully cover 3000W+ users, and active users use an average of up to 90+ minutes per day. At the same time, vivo and mainstream car manufacturers in the United Nations set up a smart car alliance to empower the entire industry and provide users with a more extreme vehicle-machine interconnection experience.
In terms of smart home, vivo has carried out a large number of upgrades and optimizations on the dimensions of convenient device connection, convenient data circulation and ecological support and health protection of fast application capabilities, and active users have increased by 260% compared with last year, and have been united with more than 60 smart home brands, covering more than 95% of the core scene categories.
In the past few years, vivo has built three major product ecosystems of application, content and service. It has more than 10 Internet applications and services with more than 100 million monthly active users, meeting the needs of users looking for applications, quick use of services, and high-quality multimedia entertainment. On this basis, Vivo hopes to connect the digital world and the physical world through products, and turn more unimaginable concepts into reality.
Value Reconstruction: Understanding the world in new ways
Vivo CEO Shen Wei once said: "Vivo pursues the joy of the crowd rather than the pleasure of solo, and always pays attention to the strategic concerns and core demands of the other party in internal and external cooperation, and builds a community of destiny." The so-called "community" not only means to establish a symbiotic growth relationship with stakeholders, but also means that vivo hopes to be integrated with the future world and drive society into the next stage of development. As part of this "community of destiny", vivo believes that by continuously participating in a wider ecosystem, the application experience will be extended to more scenarios.
On December 3, Vivo and the China Hearing Medicine Development Foundation jointly released the information accessibility "Sound and Sound" public welfare plan to improve the quality of communication and quality of life of hearing impaired people through system upgrades, joint research, public welfare assistance and other forms. For the hearing impaired population, vivo helps the hearing impaired group to "see the sound" by equipping the PRODUCT with AI capabilities; for the visually impaired group, it comprehensively optimizes the reading screen to help the visually impaired group better listen to the mobile phone; for the elderly group, vivo has set up a special project for aging, so that more parents, grandparents can use the mobile phone smoothly. Vivo has also participated in the Information Accessibility Public Welfare Program for a long time and reached a long-term cooperation with the China Hearing Medicine Development Foundation.
As part of society, businesses need to take on multiple responsibilities. Let product design more reflect the care for human nature and promote social progress. Based on this perspective, it may be understandable that vivo's efforts in data security, vulnerable groups, developer ecosystems, etc. - every product, every business model, in fact, must point to making human life better.
As Shi Yujian said in his speech, "For users, developers and vivo, everyone is the '1' of the complex world, and the digital world is exactly the 'positive infinity' we are pursuing, a diversified scientific and technological future, waiting for everyone to imagine and create." ”
Technological evolution and application integration is a long process, but it is undoubtedly becoming a turning point in the smartphone industry's move towards a new era. As vivo's innovation "engine", technology can not only become part of the experience, but also become a new starting point, helping vivo to gain opportunities in more areas. Through various forms of continuous penetration into every link of the industrial chain, the birth of unlimited possibilities of "new industrial combinations". It will redefine future interactions, experiences, and business models.
In any case, creating the future is more important than predicting it.
Shen Jianyuan/Wen