In the first month of listing after the redesign of the use of Chinese, the sales volume of Yingshipai reached 10,054 units, which is also the first time that Honda's flagship car has exceeded the 10,000 mark in domestic monthly sales, and it also means that Yingshipai has entered the mainstream sedan ranks in the market.
Sales have soared, and even the owners of the owners' forum are a bit blindfolded. Some car owners said that I thought only I knew such a treasure model, and now everyone else knows. There are also car owners who joke: Sure enough, there must be a formal Chinese name to buy, many people just don't know how TOSPIRE pronunciation to not buy...
Jokes are jokes, but many car owners are not surprised at all about the rise in sales of Yingshipai, because the product strength of Yingshipai, whether it is space, quality, power or configuration, is first-class in the same level. The difference is nothing more than entering the market relatively late, the brand is not widely known, and it also needs the fermentation of word of mouth. Therefore, the new listing and Chinese the name is actually an inducement, the key is that since the introduction of the Yingshi dispatch product force has brought excellent car owners reputation. As the saying goes: the wine is still afraid of the deep alley, this flagship intermediate sedan that represents Honda's technical strength has been waiting for consumers to tap its outstanding strength like a treasure, and the surge in sales is just a thick accumulation.
Outstanding products cast a good reputation
Monthly sales of more than 10,000 is not too much for a mainstream mid-level sedan, but it is precious for a new product brand that has only been on the market for 3 years, especially the mid-level flagship sedan with an average bicycle price of nearly 200,000 and high-end and hybrid versions accounting for nearly half of the sales.
From the initial listing of more than 1,000 vehicles per month, to the stable average monthly sales of 5,000+ after half a year, and then to the monthly sales of more than 10,000, Dongfeng Honda has not been in a hurry to take sales, but with solid product strength to establish a reputation, taking a dignified and upright brand path. And this is also the reason why consumers quickly like Yingshipai after contacting it.
According to the mainstream auto website's word of mouth keywords for the owners of Yingshipai, fuel saving, large space, strong power, and good interior workmanship are often mentioned advantages, of which fuel saving and space are the most impressive.
Advanced power technology with wisdom and fun
The owner of the car, "Q Sang", is an urban white-collar worker, who usually commutes back and forth about 20 kilometers, likes to take his family to play around on weekends, and will often run at high speed. He felt that Honda's third-generation i-MMD hybrid system was the biggest highlight of Yingshipai.
Although hybrid models on the market have become very popular, Honda hybrid is not the one with the highest market share, Q Sang has also sat in many Toyota hybrid online ride-hailing cars, but he feels that i-MMD is a more dynamic, high-speed and more efficient hybrid system in his own use process.
There are two main points that underpin his view: First, when commuting to and from work at low speeds in the city, the i-MMD is more dynamic, smoother and more fun. In the urban low-speed driving, i-MMD system is completely motor driven, compared to other hybrid systems, i-MMD motor maximum power 135kW + maximum torque 315N ·m the power is more powerful, the power feeling is completely consistent with the electric vehicle, the acceleration of the vehicle and the throttle opening is basically linearly related, there is a sense of unity between people and vehicles, very fun. Before buying the Incep, he drove a 2.5-liter self-priming B-class car, he felt that the i-MMD system was below 80km/h, and the driving experience completely surpassed the 2.5L or even 3.5L V6 self-priming model.
Second, the i-MMD system is more economical when cruising at high speeds. At high speed cruising, because the engine of the i-MMD system can directly drive the vehicle without generating other additional energy losses, and the Toyota hybrid system needs to be transmitted through the coupling of planetary gears, there will be inevitable energy losses, so the energy consumption of the i-MMD system on high speed is lower. At present, Q Sang's car has driven nearly 10,000 kilometers, and the average fuel consumption has been stable at 5L. According to the real fuel consumption data of more than 10 million kilometers collected by 536 samples collected by the crowd test fuel consumption website, the average fuel consumption of Yingshipai is only 5.14L/100km, which is enough to prove that the economy of the i-MMD system is very good.
In addition, the Yingshipai has another place that satisfies him. When it is necessary to accelerate sharply, the engine intervenes, the generator and the battery power the driving motor at the same time, and the acceleration ability feels significantly improved, but the noise of the engine is not as harsh as imagined, but the high-frequency tone similar to the motor acceleration, which makes him feel very magical. Later, I found out from the data that this is the STANDARD ANC active noise reduction function of the yingshipai system, and then the sound wave emitted by the ASC active sound compensation system optimizes the engine sound effect, and the noise is reduced to a minimum with technology.
Ride performance that suits both both soft and hard
There are also many car owners who feel that the Yingshipai mute project has done a good job. For example, the owner of the car "An Song" is a Honda fan for many years, he has driven a Honda car since graduation, from hatchbacks and compact cars to Yingshipai, he once self-deprecatingly summarized that "Honda is good everywhere, but the high-speed car is noisy." However, since changing the Yingshipai, he was pleasantly surprised to find that the sound insulation of the Yingshipai was actually quite good. For chassis sound insulation, the front and rear parts of the Inshipai use non-woven inner fenders with better sound absorption, and the high-grade carpet that absorbs/blocks noise is also used on the chassis, as well as the noise reduction wheels with resonant block mute technology as standard throughout the series, and the road noise of the tires is also greatly reduced. His Yingshipai is a fuel version, and Honda engineers have also optimized the oil pan and flap design of the 1.5T direct injection engine to further suppress low-frequency noise by increasing torsional stiffness. Regarding mute, there is a special small detail, that is, the entire trunk of the Yingshipai is wrapped with lining, and even the top of the tail box is also wrapped with soundproof trim panels, which is not found in the same level of competition.
The sound insulation and noise reduction effect of Yingshipai is very good, in his words, it is a grade higher than the Honda car he drove before, and has reached the middle and upper level of the same level, making him a Honda fan speak louder.
What makes him speak louder is another Unique Incessant stunt — his car is equipped with a class of rare ADS (Active Damper Suspension) full-time adaptive shock absorption system. The ADS is an active suspension of Honda, which was first installed on Acura's high-end models. This system adopts electromagnetic liquid damping, which can change the liquid damping coefficient through changes in current intensity according to different road conditions and driving conditions, and adjust the softness and hardness of the shock absorber at any time to adapt to the real-time driving state and achieve the best shock absorption effect. The system can also enjoy the driving pleasure of SPORT mode and the comfortable riding experience of COMFORT mode through mode switching.
With the blessing of the ADS, An Song feels that his yingshipai control level has gone up to a higher level, in the SPORT mode, although it is a mid-level car, but the flexibility and smoothness of the turning have been no less than some sports cars. Coupled with the 1.5T engine with a maximum power of 143kW and a maximum torque of 260Nm, the whole car feels brisk and smooth, in line with the Honda driving gene that he expects.
One thing he didn't expect was that due to the excellent filtering sensation of the COMFORT mode and the comfortable riding experience brought by the large space of Insepai, his car turned out to be one of the most popular cars for colleague gatherings, which made him extra face-saving.
Good looking and easy to use life helper
Unlike the two male car owners, the female owner of the beauty shop "Yingying" is a face control, and she looks at the Yingshipai because she thinks it looks good and is easy to use.
Yingshipai has a fashionable and tension-rich design style, the fashionable slipback design is more youthful, and the appeal to young consumers is very high, and the warbler likes it at the first sight of Yingshipai. In addition, the Space of Yingshipai is very large, and the pick-up and drop-off customers is also graded, and the soft two-color leather seat customers sit up and praise. The 530L trunk also facilitates the warbler's usual loading of some beauty shop materials. What she likes especially is the trunk foot induction opening system, sometimes holding a lot of beauty materials in both hands, as long as the foot is gently extended at the rear of the car, the tail box door will automatically open, which is very convenient.
As a lady, the warbler has no sense of power fuel consumption and so on. What she likes is that although yingshipai is a big car, it is effortless for her most difficult parking, not only has a 360-degree panoramic image to see the obstacles around the vehicle, automatic parking is also very practical. In addition, at the end of a day of business is very late tired home, the new generation of Honda SENSING safety super sense system equipped by Yingshipai makes her drive a very safe car, thanks to the new TJA traffic congestion assistance system, strengthens the Lane Keeping and Following function of Yingshipai 0-70km/h, and ACC active cruise control system, so that she can not only automatically keep the lane in congested urban areas to follow the front car stop and go, but also brake more linearly and decelerate more smoothly when cruising at high speed in the suburbs. Safer driving.
In addition, Yingying also likes the Honda CONNECT 3.0 intelligent guide interconnection system carried by Yingshipai, which can not only help her voice operation and navigation, but also listen to the most popular Internet songs. Through home interconnection technology, she can even order takeout on her way home, and when she comes home, she can eat the supper she wants. Yingying has always said in the group of car owners that the car is a small helper of his life, and his quality of life has risen sharply.
The good reputation of many car owners has created the brand image of Yingshipai. China's auto market is gradually maturing, consumers pay more attention to the brand effect when buying cars, and the establishment of the brand needs to adhere to the outstanding product strength for a long time. From the introduction of Yingshipai to the present, it is a process of accumulation and thin hair, and it is also a process of establishing a brand. As Honda's flagship sedan in China, Yingshipai has been playing the role of forward-looking technology application, building a brand image with leading products, and after the brand is established, I believe that the next step will be more brilliant.
Statement | Kano
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm