After more than two years of development, folding screen mobile phones have also ushered in a large-scale outbreak. In the third quarter of 2021, the global shipment of folding screen mobile phones was 2.6 million units, an increase of 215% month-on-month and an increase of 480% year-on-year, of which Samsung's share was the highest, reaching 93%, and Huawei ranked second with a share of 6%.
Today's data also reveals the current situation of the domestic folding screen mobile phone market. According to the latest data from iResearch Consulting, the largest market share in the domestic folding screen market this year is Huawei, accounting for up to 64%, considering that Huawei's opponents in the folding screen market are almost only Samsung, so it is reasonable for Huawei to hold 64% of the market share.
In addition, in the last month, there was also data pointing out that Huawei's folding screen mobile phone shipments in China increased by 200% year-on-year, and achieved the first place in the shipment volume of domestic folding screen mobile phones and the first high praise of folding screen mobile phone consumers. On December 23, Huawei will hold a winter flagship new product launch conference, which will also bring a new machine for the longitudinal folding screen of Huawei P50 treasure box.
From the official publicity map, Huawei P50 Pocket adopts a longitudinal folding design, the back design and P50 series use a double ring design, but the ring below is expected to be a circular OLED sub-screen; in addition, according to the news, Huawei P50 Pocket will use the Same Double Spin Water Drop Hinge of Huawei Mate X2, and there will be a new breakthrough in heat dissipation, and the core configuration should use Kirin 9000 + Snapdragon 888 chip two schemes. There may be a small number of versions that support 5G networks.
Huawei's current difficult situation has not been alleviated, the emergence of Huawei P50 Pocket undoubtedly shows that the folding screen market is about to usher in an outbreak, Huawei has to launch products to expand its market share, after all, other manufacturers have begun to enter the market.
Just a few days ago, in addition to Huawei, Xiaomi, Samsung, the three existing players, the folding screen market ushered in a new player, OPPO released its first folding screen mobile phone OPPO Find N on December 15. This folding screen mobile phone not only has excellent performance in terms of appearance and practicality, but also its price is very close to the people, priced at only 7699 yuan, so it is also called "the first folding screen mobile phone for young people" by netizens.
In fact, not only OPPO, Honor will also launch folding screen mobile phones in 2022. According to the well-known exposé blogger @ digital small talk station, the latest revelations said: It is expected that in January 2022, Honor will release the first folding screen mobile phone based on the Snapdragon 8 Gen1 platform. Rumors about the glory folding screen mobile phone has been flowing out at the beginning of this year, there have been informed sources revealed that the name of the machine or "Magic X", configuration parameters, he revealed that the machine will use a dual screen design, the internal folding main screen is 8 inches, the external second screen is 6.5 inches, using the left and right folding scheme, the back will also have a second screen.
At the same time, Xiaomi's next-generation folding screen was also exposed. According to industry insider Ross Young, the successor of MIX FOLD may be named MIX FOLD 2, the screen size is 8.1 inches, and the inner screen and outer screen will support high refresh rates, and the core configuration should be equipped with Qualcomm's new generation Snapdragon 8 platform, which is expected to appear in the first half of 2022.
It can be seen that the folding screen mobile phone track in 2022 will usher in many heavyweight players around the world, and then both the global and domestic folding screen mobile phone market will usher in changes. So, why would domestic mobile phone manufacturers choose to compete for the folding screen mobile phone market at this point in time?
First of all, after more than two years of development, the technology of folding screen mobile phones is becoming more and more mature, and with the passage of time, consumers' acceptance of folding screen mobile phones is also getting higher and higher, according to the screen agency DSCC forecast, in the fourth quarter of 2021, the sales of folding screen mobile phones will continue to climb, shipments can reach 3.8 million units, and the annual sales volume in 2022 is more likely to reach 17.5 million units.
Secondly, today's industry insiders analyzed that Apple's folding screen iPhone is likely to arrive in 2023 or 2024. Although Apple folding screen mobile phone still has a period of time to reach the battlefield, but considering the appeal of Apple products, after it enters the game or enters the game with it, there is certainly no good fruit to eat, it is better to enter the market first to grasp some shares. Therefore, in the author's opinion, the time is ripe for other manufacturers to enter the market.
It is foreseeable that the folding screen mobile phone market may really break out, and with the entry of many players, the price of folding screen mobile phones will become more and more close to the people, and the folding screen mobile phones will also be popular. In addition, the domestic folding screen market pattern will also change, and Huawei's position as the hegemon will also be challenged!