Recently, the film and television drama market has continued to be sluggish, even if several new dramas have been broadcast at the end of the year, they are all short-lived and have not become phenomenal dramas.
Among them, Yang Zi's new work "Female Psychologist" brought by Yang Zi after two years is about to usher in the finale, this drama itself is a big production, with the original IP blessing, created by the director of the 1 billion box office movie "Manslaughter", which was expected before the start of the broadcast, but after the launch, it encountered a polarized evaluation, the reputation was low, and the Douban score has remained at about five points so far.
At the end of the show, netizens sent a long article complaining that the play was unprofessional, while pointing out that there were errors in foreign press releases, it is said that "Female Psychologist" with the ambition to go international, carried out publicity and promotion on China Daily, and used inappropriate words in the promotional draft, saying that he had "professional psychoanalytic cases (psychoanalytic cases)", which was questioned by the International Psychoanalytic Society (IPA) and asked to investigate.
The IPA's certified analyst, a professor of psychology at Peking University, also questioned the professionalism of the play in the circle of friends.
Therefore, the publicity staff of this play changed their strategy, standardized the wording, replaced the word psychologist with counselor, and once again clarified that the role played by Yang Zi in the play was not an expert, but a consultant, and the difference between the two is equivalent to the difference between the company's decision-makers and the company's consultants.
In view of the recent marketing of sweet interaction between male and female protagonists, the practice of reducing the promotion of unit dramas has also been questioned by netizens as diverting attention.
Previously, this drama has caused a lot of controversy because of the problem of professionalism or not, and a psychology expert has pulled out one of the scenes in the play, which is considered to be a loophole.
When the beauty is violated in the workplace and the mood is very low, the psychologist should constantly clarify her thoughts for her thoughts, prevent her from having anger and self-blame for herself, and do not ask inducing questions, which may deepen the victim's inner sense of self-blame and moral anxiety, but in the play, Yang Zi has conducted an in-depth induction of the beauty, asking her why she did not resist, whether she really wanted to obey the other party in her heart.
Psychological counseling is indeed a complex industry, to carry out deep ploughing on this bold subject, may eat dividends, may also encounter risks, "Female Psychologist" after the broadcast has borne a lot of word-of-mouth risks, the popularity is not as high as imagined.
This drama itself is going to be broadcast until late December, and then added to the end of December 17, and the current popularity of this drama is not very high, before the heat index has fallen to the sixth place, and even inferior to some niche dramas such as "Love is Delicious", and the popularity of recent days is also difficult to compete with "Who is the Murderer", "Wind Rises Luoyang" and other dramas.
According to common sense, when a drama is about to start and end, it is also the hottest time, if there is no good word-of-mouth fermentation in the middle, and it does not attract more viewers, it can only face such an ending.
Many of the discussions in this drama are not positive, and several major public opinion controversies lie in the fact that the psychological counseling methods in the play are professional, the Douban score, and the abnormal surge in broadcast volume.
The popularity is not as good as expected, in addition to professional considerations, there are also some other problems in the play: too many sweet pet scenes, trying to win the attention of the sweet pet scenes, and diluting the professionalism emphasized by the play itself, in the past few days, most of the hot searches on this play are the interaction between Yang Zi and Jing Bairan.
For example, Yang Zi drunken confession, Yang Zijing Bairan deep kiss, and these scenes are easy to give people a suspicion of "hanging sheep's head and selling dog meat", if it is said that as a small sweet drama, it is not to talk about love as the main line, and it does not attract audiences who like to watch sweet pet dramas.
If it is said that as an industry drama, it also said that it is not a simple industry drama, adding various elements, so that professional psychological counselors question and criticize, can not conquer a more rational audience, suspense elements portrayal is not in place, more superficial suspense, not the same kind of market positioning, so that it is difficult to stand out in the fierce competition in the market.
Of course, for Yang Zi, constantly exploring new drama styles and injecting a new blood into her career, whether it is success or failure, it is also a bold attempt, but as an audience who wants to watch professional unit dramas, it is inevitable to be disappointed. Domestic dramas still have a long way to go on the road of professional dramas.
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