There is no business that does not open, there are others, there are new entrants, whether the industry is full of vitality or the Red Sea.
Huawei, entering the printer market - the industry is a little surprised, but not unexpected.
In recent years, the global printer market (including laser, inkjet, and dot matrix) has been developing steadily. According to rough statistics, the annual shipment volume does not exceed 100 million units. We roughly calculate it according to 100 million units, the average price of each unit is 1500 yuan, and the global total of this market is 150 billion yuan. The Chinese market accounts for about a quarter.
Compared with data centers, cloud computing, AI, 5G, Internet of Things, etc., it is clear that the printer is a little brother, and the total amount is the annual income of a large factory.
What's more, the IT industry is thousands of miles a day, printers such as pure tool-based equipment, do not cut into the actual business of customers, it is difficult to bring direct benefits to customers, there is no causal correlation to the improvement of productivity, so it has long been "marginalized". Give us the most intuitive feeling, that is: printer, not important, right?
The general trend in the global printer market is that the laser machine is stable and the inkjet has increased slightly - this is actually a kind word. If it were not for the support of the Chinese market, research institutions would be embarrassed to publish their statistics.
The dot matrix printer market is mainly in China, and the plates are smaller, not to mention.
There is also an open secret in the industry, that is, the printer itself is a loss and does not make money, all rely on consumables to make a profit. Therefore, it is not a large-scale and deep-accumulated large factory that cannot afford to play this time-consuming and troublesome game. Grandma doesn't hurt uncle doesn't love, this is the printer market.
However, after all, there is still a demand for printer products, after all, it is still related to the corresponding industrial chain and countless practitioners, so there are quitters and new entrants. The market is always there, and the merchants come and go, and the iron camp is flowing with soldiers.
After the epidemic, the household market has indeed increased significantly, which is true and understandable. Not only is the demand of this group of students rising, but also of home-working people.
People's consumption concepts change with the development of the times. Printers that were originally always felt to be used in the office will gradually evolve into household appliances after a period of cultivation.
Yes, people will gradually get used to having a printer at home, using it when they have something to do, idle when they have nothing to do, and not spending much money. It's like a TV, which you don't often watch these days, but you need to have a poke in the living room at home.
Electrification, access to every home – how amazing will this be? So, you won't be surprised that Huawei has entered the printer market.
And that's not all. A more strategic plan is: Hongmeng layout.
The topic of operating system, if you talk about it in detail, it is estimated that it will take two days and two nights, and we still press the fast forward button.
In today's mobile Internet era, if you want to play a piece of the sky in the hands of Android and Apple, you can only start another stove - Huawei cut from the Internet of Things and sacrificed the Hongmeng operating system to seek "Internet of Everything".
Of course, this "everything" is just a romantic heroic title, stones, trees, cats, dogs, pets, etc. are not included, and a little bit of a general statement is: consumer electronics.
Copying Huawei's official announcement, that is, -
"1+8+N" strategy: "1" refers to Huawei's mobile phone, as the main entrance, is the core; "8" represents its PC, tablet, smart screen, speaker, AR/VR, watch/bracelet, car machine, headphones, these 8 common terminal equipment as auxiliary entrances; "N" represents peripheral intelligent Internet of Things hardware products such as cameras, sweepers, smart scales, etc., covering five major scene modes of mobile office, travel, smart home, sports health, and audio-visual entertainment.
A simple translation: Huawei's important work at present and in the future is to vigorously engage in these hardware products mentioned above, and its underlying operating system is Hongmeng - Hongmeng will unify the consumer electronics jianghu.
By the way, Hongmeng is an open source system, which is very important, not only means openness, but also avoids a lot of trouble.
Above we see "mobile office", printers are included in it, of course, you can also include it in the category of smart home.
Commercial or consumption, office or home, how to classify is not important, in short, we can clearly see - printers, is a page in Huawei's "Internet of Everything" vision, is a part of Huawei's Hongmeng ecology.
Key points: Hongmeng will unify the rivers and lakes of consumer electronics.
The United States on the other side of the ocean suppresses a private enterprise in a foreign country with the strength of one country, and the shamelessness and boredom in the meantime are not mentioned.
It is true to say that Huawei's enterprise-level business has been squeezed and turned to other areas.
Standing in the wind outlet, pigs can also fly. But if you're in the mud, you have to turn around. There are always more ways than problems, just look at Huawei's tough and soft body.
To say that with the printer manufacturer to grab food, it is too small to look at Hua for. Suddenly, I remembered the Xiangzhuang Dancing Sword...
Huawei is playing a big game.
The above is the strategic layout. Making a good product is a tactic.
For example, this PixLab X1 laser multifunction printer, targeting school-age families, SOHO, small studios and Huawei brand users, the most notable feature is the "zero threshold" and close to discovery, minimalist networking, one-touch printing, etc. - to become a member of Hongmeng, of course, talented.
As for the topic of foundry, there seems to be nothing to talk about. Apple phones all over the world, but have you ever seen Apple's own production plant? No. So do you think the iPhone is poor? Product and manufacturing are two-dimensional concepts.
Finally, the report is good news: Huawei's commercial laser multifunction printer Pixlab B5 has been launched.