On December 16, audi's Audi S1 e-tron quattro Hoonitron, specially built for the famous American rider Ken Block, was officially unveiled. Inspired by the legendary Audi Sport quattro S1, the car recreates the glorious moments of the Four Rings brand's summit at Pikes Peak International. In the coming months, Ken Block and the production team will shoot a new series of special effects videos "Elektrikhana", and the Audi S1 e-tron quattro Hoonitron will appear as the protagonist.
"The Design Idea of the Audi S1 Hoonitron combines many of the 1980s's most famous Audi classics," said Ken Block, whose rally cars inspired Ken Block's love of motorsport years ago, "for example, the amazing aerodynamic kits of Audi cars have now evolved into more modern versions." Audi's designers take inspiration from the cars of the past and blend technology and exterior design with modernity, which is so cool. ”
Equipped with two electric motors and a full-time four-wheel drive system, the Audi S1 Hoonitron, coupled with a carbon-fibre chassis, also meets the comprehensive safety standards set by the Fia, the highest governing body of motorsport. In November, Ken Block drove the car for the first time. "I've been testing in Germany for a few days," he says, "and I'm very familiar with all kinds of cars with internal combustion engines and gearboxes, but this car has given me a whole new challenge and experience." When I pressed the accelerator pedal deep with my right foot, the car could instantly accelerate from stationary to 150 km / h, a feeling that I had never felt before. I'm trying to get to know each other deeply with this car and I'm grateful for the excellent cooperation of the Audi Sports team. ”
The Audi Sport team completed the entire development process for the Audi S1 Hoonitron, including the technical aspects, in Nekasum. It is also the production site for the Audi RS e-tron GT. The Audi design team at Ingolstadt is responsible for the overall design of the car, which is by no means a routine job for Marc Lichte and his team. "When we first learned about the project, the whole team was thrilled – we were about to develop a car that combined The Classic Design Elements of Audi with the design style of the future." Mark Lecht said, "This project aims to give the Audi S1 Pikes Peak a new and modern interpretation of electrification. However, time is very tight. Our design process usually takes a year to a year and a half, and this time it only took us four weeks from the initial artwork to the final design. We have been in close contact with Ken Block and his team. ”
Ken Block and his team will shoot the new stunt video "Elektrikhana" from the Gymkhana series, with the Audi S1 e-tron quattro Hoonitron as the lead character. "The partnership with Audi means a lot to me, and it is Audi that ignites my passion for rally motorsport." Ken Block said, "Audi's car, which was built for our team, will be the protagonist of our new video, which makes my dream come true." The Audi S1 e-tron quattro Hoonitron is opening a new chapter and will help move the Kincana video series into the future. ”
"Millions of people around the world will be watching The Kennedy Video, and every time we think we're part of the project, the whole team is more enthusiastic," says Mark Leicht, "The burst of new inspiration is essential to our day-to-day work, and the development of the Audi S1 e-tron quattro Hoonitron inspires us to approach future projects with a more open and aggressive mindset." ”