On December 16, Honor released the highly anticipated new X series machine - Honor X30. As the return of the eighth anniversary of Glory, the biggest highlight of the Honor X30 is that the price returns to eight years ago. Official data shows that the Honor X30 6GB+128GB version is priced at 1499 yuan, 8GB+128GB is priced at 1699 yuan, 8GB+256GB is priced at 1999 yuan, and 12GB+256GB is priced at 2299 yuan.
It is true that from the perspective of the industry, cost-effective mobile phones are not uncommon, but as Glory said, "Glory prefers to be stuck, and there are many old users themselves, there is no need to rob other people's users, activate old users."
In the context of the downturn in the industry, Glory adheres to the "competitive product" strategy, which is actually a powerful counterattack against "brainless cost performance".
What do consumers lose in addition to the ultimate cost performance?
Friends who have an understanding of the mobile phone industry must be able to see a trend, that is, in the context of increasingly fierce competition, the cost performance is becoming more and more rampant. But there is a premise that cannot be ignored - that is, other aspects of the product are more severely castrated.
For example, although the Samsung Galaxy F52 is equipped with a Qualcomm Snapdragon 750G processor on the basis of a price of 1569 yuan, it has obvious castration in terms of battery and fast charging. Considering that the Snapdragon 750G itself is a sub-flagship processor, and the screen of the Samsung Galaxy F52 also supports high brushing, the Samsung Galaxy F52, which has defects in the battery, obviously cannot bring consumers a comprehensive and balanced experience.
But the Honor X30 has achieved rain and dew.
Taking the battery as an example, the Honor X30 4800mAh large-capacity battery provides solid power support, with system-level wisdom and power saving, and the long-term endurance is superior to the same price model. Compared with the 4300mAh battery of honor X20, honor X30 has increased battery capacity, and the thickness and weight of the fuselage have been reduced.
In addition, honor X30 also supports 66W super fast charging technology, which can be fully charged in 43 minutes. In addition, honor X30 can learn the user's habits, so that users can be assured of charging when sleeping, the system will be charged to 80% after the temporary power off to ensure safety, before the user gets up time, and then power on the full charge, so that the user can use the fully charged mobile phone after waking up.
Unlike most of the thousand-dollar machines that only adopted the outdated design of a few years ago, Honor also brought a refined appearance to the X30.
It is understood that the appearance of honor X30 adopts an axisymmetric composition design back high-gloss star ring design with a unique double-ring shape, which is highly recognizable. The new morning light gold color scheme, like the first rays of the morning sun, is also called "Ruyi Gold" by glory fans, and at the end of the year, there is also a beautiful meaning of New Year's gold, and everything is as expected.
"Two-wheel drive" is the underlying power of the Honor X30
In fact, as a leader in China's smartphone industry, the secret of Glory's success has never been a secret - "two-wheel drive". In short, Honor's "two-wheel drive" is to rely on a wheel to continuously understand what consumer trends are and gain insight into consumer feedback. The other wheel is to lead consumer demand in technology, and the two wheels alternate to achieve the perfect combination of technology and demand. This also allows Honor's products to keep pace with consumers at all times.
Take the Honor X30 as an example, which is equipped with a 48-megapixel ultra-clear imaging system, which can shoot images with rich detail and accurate colors anytime, anywhere. At the same time, it also has a wealth of gameplay such as AI intelligent optimization, punch card mode, party mode, ancient style mode, super macro, etc., which further expands the shooting space for users to freely exert creativity in different scenes.
And this is directly related to the needs of consumers.
The consumer survey report released by QuestMobile shows that among the core factors of user purchase, the user's most concerned is to take pictures, while performance, brand, system and other factors are secondary.
This data also shows from the side that compared with being led by the "cost-effective" of manufacturers, today's consumers have a clear shopping orientation, know what they need to do to buy mobile phone products, and will also take the initiative to find mobile phone manufacturers that cater to their own needs.
This can be seen in the shipment volume of the Honor X series. In May 2020, Zhao Ming, president of Honor, revealed that the cumulative global shipment of the Honor X series has exceeded 80 million units so far, and has received tens of millions of praise, successfully challenging the Guinness World Record.
All in all, although on the surface, the configuration of the Honor X30 is not very strong, thanks to the Honor 'precise' knife technique, the Honor X30 has become the mid-range flagship of "rain and dew". Therefore, if you want to buy a terminal product with balanced performance, then the Honor X30 will definitely not disappoint everyone.