Per reporter: Pei Jianru Per reporter Per editor: Sun Lei
On December 16, the BMW Group upgraded its China strategy with the theme of "Home in China", aligning its corporate strategy with China's development goals, adhering to the principle of "China first" and giving priority to the needs of the Chinese market in new product development.
Under the upgrade strategy, the BMW Group will accelerate the promotion of electrification, digitalization and sustainable development in China, and maintain the same frequency with China. According to the plan, in 2022, the BMW Group will provide Chinese customers with five pure electric vehicles; by 2025, the BMW Group will increase its proportion of pure electric vehicle sales in the Chinese market to 1/4, and begin to launch "new generation" models.
"We believe that China's movements will lead the direction of the world. Here is the ideal environment and excellent partner to promote the transformation, and the BMW Group will firmly go with its Chinese counterparts. "In 2022, BMW Group will welcome the opening of three new or upgraded plants in Shenyang and Zhangjiagang, and put into operation the second BMW pure electric vehicle in Shenyang, pure electric 3 series, further enhancing China's status as one of the three major new energy vehicle production bases of bmw group in the world." ”
Image source: Courtesy of the enterprise
The BMW Group has outlined its strategic upgrade in China in a string of figures. Among them, "1" refers to the principle of "China First"; "2" refers to the fact that both BMW and MINI brands are rooted in China; "3" refers to the firm transformation along the three directions of electrification, digitalization and sustainability; "4" refers to the four R&D and digital bases in Beijing, Shanghai, Shenyang and Nanjing; "5" refers to the five BMW pure electric models that will be presented to Chinese customers in 2022; "2025" represents the "new generation" models that will arrive in 2025; The "200 million" and "1.5" represent the BMW Group's carbon reduction targets by 2030 (i.e., reducing the average life cycle carbon emissions of bicycles by 40% compared to 2019 by 2030 and reducing carbon emissions by 200 million tons) and the commitment to the 1.5-degree temperature control target of the Paris Agreement.
"China has become a global leader in electric vehicles and a key driver of digitalization. Now, China is steadfastly promoting high-quality growth and advocating for a circular economy. In the BMW Group's transformation to electrification, digitalization and sustainable development, China is the best choice and partner. Peter said.
Because of this, the BMW Group's electrification and digital transformation in China are constantly accelerating. According to the plan, in 2022, bmw group will present 5 pure electric vehicle models for Chinese users, including iX, i4, pure electric 3 series, pure electric i7 and so on. By the end of 2023, the BMW Group will offer around 13 pure electric products in the Chinese market.
From 2025 onwards, the BMW Group will launch a "new generation" of models with a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and a new sustainable concept throughout the entire vehicle life cycle. In the development of the "new generation", the specific needs of the Chinese market will still be placed in the first place. By 2025, a quarter of the BMW Group's sales in the Chinese market will be pure electric vehicles.
"We have comprehensively upgraded the 'China Strategy 2025' and implemented the 'China First' strategy, fully considering the expectations and needs of Chinese customers. While maintaining strategic synergy with the world, it has sufficient independence to respond quickly to changes in the Chinese market. We need to strengthen our partnerships with Chinese high-tech companies. Gao Le, President and CEO of the BMW Group greater China, said.
It is understood that as of now, the BMW Group has built the largest R&D and digital system outside Of Germany in China, with a team of more than 1,650 people, including about 600 software developers.
In 2021, BMW's innovative layout will be expanded to Nanjing. First of all, the joint venture BMW ArcherMind Information Technology Co., Ltd. was established, using China's local software strength to deepen the development of in-vehicle software, and since then, BMW has set up the Lingyue Nanjing branch in Nanjing, aiming to provide agile and efficient IT R&D and technical solution services for the production and service of BMW operating enterprises in China. In addition, the BMW Group is also actively exploring cooperation with Chinese technology companies, and has signed cooperation with more than 80 Chinese companies focusing on the digital content of vehicles and machines.
In addition, the BMW Group is also strengthening cooperation with domestic battery companies, energy companies and high-tech enterprises to jointly develop the upstream and downstream industrial chain of green electric mobility, and continue to promote the upgrading of the national sales and service network. Official data show that in 2017, BMW Brilliance, a joint venture of BMW Group, established a power battery center, and completed the second phase of the project in 2020, with a total production of more than 100,000 power batteries so far. By the end of 2021, BMW will have 360,000 public charging piles.
Up to now, more than 500 BMW Group outlets in about 600 dealer outlets across the country have completed BMW i business certification. In 2022, BMW will pilot the "BMW i brand store" in the city center, and the first two stores will be the first to land in Beijing and Shenzhen.
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