Although the flagship machine market in the mobile phone industry has earned enough eyeballs, but the thousand-yuan market is more mainstream, compared to the flagship machine is large and complete, it is more difficult to make a good experience of the thousand-yuan machine, not only to make users satisfied in the experience, but also need to consider the cost of creating a high-quality thousand-yuan machine, which is a challenge for many mobile phone brands.
The thousand-yuan machine experience is more important than the parameters
In the thousand yuan machine market, many users are paying attention to the configuration, cost performance has become synonymous with many thousand yuan machine, however, in fact, in the thousand yuan machine market, the experience is more important than the parameters, if it is only a simple stacking parameters, the initial stage may bring a good experience, but with the growth of use time, will face a variety of problems such as Caton, if the simple only stacking configuration, then the use cycle of the thousand yuan machine is generally not long.
If you put the experience first, then the situation will be greatly improved. Honor X series was once a representative product in the thousand-dollar machine market, and each generation has created tens of millions of sales. Judging from the data released by Honor before, it has accumulated more than 90 million users so far, of which more than 40,000 users are still using Honor 3X mobile phones.
Honor 3X mobile phone is a mobile phone launched in 2013, after so many years still has more than 40,000 active users, which is a rare achievement, other products in the same period, and even products that were configured higher than the Honor 3X at that time, have been news in the long river of history, such a difference more reflects the difference in experience and configuration.
We also learned from Honor how they optimize the experience, Honor said that doing a good job is actually a very difficult thing, you need to have a considerable strength of research and development capabilities, in order to optimize the platform with chip manufacturers. At present, the major mobile phone brands in the mobile phone industry will generally cooperate with Qualcomm, in fact, Qualcomm will jointly tune with some manufacturers before the release of the platform, and these manufacturers will also be the first mobile phone brands equipped with the new platform.
Honor is also a close partner of Qualcomm, which previously launched the Snapdragon 778G mobile platform, and now Honor has launched the Snapdragon 695 mobile platform again.
In the laboratory of glory, there will be a test machine to continuously simulate the operation of the user, after simulating the normal use of users for three years, glory will judge the entire process, including memory remaining conditions, running memory fragmentation, etc., which are factors that will affect the phone in daily use, through the grasp of this detail, in order to achieve the long-term fluency of the mobile phone.
At present, Honor has launched optimization technologies including link turbo and GPU turbo, which are optimized to ensure the long-term smoothness of mobile phones and improve user experience.
In fact, the major mobile phone manufacturers are also in the experience of more comprehensive optimization, but more or focus on the flagship platform, thousands of yuan products in the progress of slower, in this regard, glory still has certain advantages.
Let the thousand yuan machine also have a flagship experience
With the advancement of science and technology and the maturity of technology, the overall performance of the thousand yuan machine has made great progress with the early days, and even the thousand yuan machine can also have the experience of some flagship mobile phones. For example, the Honor X30 uses the Star Ring design of the Honor Magic 3, which was previously used on the flagship machine, and now the Thousand Yuan Machine can also have such a design.
If design refers to appearance, then the 66W fast charging is more reflective of the advantages brought by mature technology. The 66W was once the configuration of flagship machines, and now the Honor X30 also has such fast charging capabilities. With the maturity and popularization of technology, only by being used by more products can the research and development costs of technology be evenly shared, and the flagship will be used first, and then popularized into more products, which will also become the future industry trend.
At present, narrow border design, fast charging, and tens of millions of high pixels have appeared in the thousand yuan machine, and the introduction of these technologies has also improved the experience of the thousand yuan machine to a certain extent. Combining advanced technology with the needs of users, two-wheel drive, the product will naturally win the favor of users.
The importance of delivering experience to users is that it takes a process, can not achieve the effect of one-step, but long-term quality assurance can cast a long-term reputation, which is also the root of the mobile phone manufacturers based on the industry, rather than constantly carrying out parameter PK, it is better to make a better experience, with products to win the long-term favor of users. Especially in the thousand-yuan machine market, subject to cost constraints, it should be the best experience under limited configuration, so that the thousand-yuan machine is no longer synonymous with low-end, and more high-quality thousand-yuan machines can appear.