Text\Jinling
In the Internet era, incidents of personal information leakage occur from time to time. As a consumer, I am not only extremely disgusted by this, but also have a negative impact on the leakage of personal information.
As a representative of the new domestic car-making forces, Xiaopeng Automobile was fined 100,000 yuan by the Shanghai Xuhui District Municipal Supervision Bureau for collecting more than 430,000 face photos in violation of the law, which became a topic of concern for many netizens. For Xiaopeng Motors, "Auto Industry" believes that fines are small and losses are big.
For Xiaopeng Automobile, the fine of 100,000 yuan is not much, but the incident of illegally collecting more than 430,000 face photos has a bad impact, which not only causes hidden dangers of information leakage to the parties, but also makes people question the brand image, management level and operational ability of Xiaopeng Automobile.
For this matter, although the official response of Xiaopeng Automobile said: "Face data is collected and analyzed by third-party software providers, and the data has been completely deleted." Xiaopeng Motors does not disclose or illegally use personal information, and only uses non-personally related digital data such as passenger flow visits as a reference for business conditions. "Because the store is not familiar with the legal terms, it mistakenly purchased and used the products of third-party suppliers that violated the legal terms." ”
However, this does not replace the fact that Xiaopeng Motors infringes on the legitimate rights and interests of consumers, after all, before collecting consumer facial recognition data, Xiaopeng Motors does not obtain the consent of consumers, nor does it explicitly or inform consumers of the purpose of collection and use.
That is to say, no matter what the purpose of its "collection of face data" is, what the reason is, can not change the reality of its means of violation, the penalty of the Municipal Supervision Bureau also gives a clear characterization, for Xiaopeng Automobile, not only should be taken as a warning, but also should be reflected on the incident, not only should be synchronously checked horizontally whether there are similar problems in other stores and give consumers an account, but also dig deep into the internal management deficiencies, why "mistaken procurement", is the compliance control not in place or the training is not in place?
Fines are small, and irregularities are big.
If an enterprise loses a positive corporate image, it will also lose the trust of consumers, and losing the trust of consumers will naturally lose its advantage in market competition, which will hinder its sales growth at the same time, but also affect the long-term development of enterprises. There are many examples of losing consumer trust due to irregular operations that eventually lead to the decline of enterprises, and Xiaopeng Automobile should do something and then do something.
In fact, at this year's 315 party, CCTV has exposed a number of companies suspected of violating laws and regulations due to illegal collection of face data, and although Xiaopeng Automobile has also conducted a horizontal inspection of its own compliance, it is obvious that similar incidents were exposed again in December.
Undoubtedly, Xiaopeng Automobile is one of the more popular new car-making forces at present, its Xiaopeng P7, Xiaopeng P5, Xiaopeng G3 and other models have good sales, especially the Xiaopeng P7 in November sales exceeded 7800 units, in November this year Xiaopeng Automobile achieved sales of 15,000 +, and its cumulative sales from January to November this year have reached more than 82,000 vehicles.
At the same time, with the growth of sales, the performance of Xiaopeng Automobile has also risen, the data show that the total revenue of Xiaopeng Automobile in the third quarter of this year was 5.72 billion yuan, an increase of 187.4% year-on-year, but although the revenue and sales double growth, but its net profit showed a downward trend, its net loss in the third quarter reached 1.59 billion yuan, showing a more selling, the more serious the loss. Of course, this is also related to its increased R&D investment, marketing and operating expenses.
Write at the end:
No matter what the reason, this illegal face collection incident will not only play a wake-up call for Xiaopeng Automobile, but also play a certain normative effect on the entire automotive industry, which will objectively benefit the healthy development of Xiaopeng Automobile and the entire industry, of course, I hope that Xiaopeng Automobile can take this matter as a warning, after all, the fine is small, and the loss of control is large.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Jinling, and the reprint should indicate the source)