Cover news reporter Zhao Ping
Lots of clothes in winter! Sweaters, scarves, coats, down jackets, worn for a day are often not dirty, put back in the closet and afraid of bacteria, only piled on the chair.
The cover news reporter has found an artifact that can both store and care for clothes on the mainstream e-commerce platform, which can make your chair not long clothes! It is the clothing care machine that sells very well nowadays. This is a set of sterilization, dust, odor, wrinkle and drying and other functions as one of the emerging electrical appliances, the appearance and wardrobe, the use of a key start mode, without leaving home can be easy, health care clothes.
The clothing care machines sold by Jingdong range from thousands to tens of thousands of yuan
Deep "SPA" clothing care machines for clothes are becoming popular
Most of the clothing care machines sold by Tmall are tens of thousands
It is understood that the clothing care machine is not a new species, it has been on the market as early as 2015, and has developed vigorously in recent years. The reporter searched for clothing care machines on Jingdong and Tmall, and immediately jumped out of various brands of nursing machines, including Casarte, Korean LC, Midea, Dongshi and other brands, with prices ranging from thousands to tens of thousands. It is not difficult to find that the brand's activity is high, netizens have strong purchase intentions, thousands of online reviews of large brands, and tens of thousands of reviews of a certain nursing machine of a well-known brand.
Netizens are satisfied with the clothing care machine is high
What is the charm of the clothing care machine to become the new favorite of home appliances? It is understood that the clothing care machine is a multi-functional product that integrates odor removal, ironing, sterilization and mite removal, and drying. In use, the operation mode of the clothing care machine is softer than the traditional dryer and ironing machine, and the clothes are hung vertically, reducing the damage to the clothes, suitable for the care of daily high-end clothing, and the operation is convenient, just hang it and start it.
"The garment care machine can make a deep 'SPA' for clothes"! Chen Yulong, marketing manager of the washing and care industry of Haier Zhijia Sichuan Branch, interpreted the nursing machine as follows. He introduced that the clothing care machine is a home appliance that has only begun to sell well in recent years, mainly for high-end people who pay attention to the quality of life, which can not only remove insects and sterilization of clothes, remove smoke, hot pot smell, pet smell and other odors, but also maintain and care for such as down jackets, so that clothes become fluffy and soft. Like our Casarte care machine, it not only covers the routine clothing care function, but also implants a fine care module for high-grade fabrics such as wool and silk, and carries out customized care for clothes by intelligently adjusting steam and temperature. In addition, the garment care machine can also be used as a wardrobe.
More than 10,000 units were sold online More than 20 brands have entered the market
Casarte high-end intelligent clothing care machine
The development time of the clothing care machine in the domestic market is only a few years, and its overall attention is in a very low state before 2020. Affected by the epidemic in 2020, the home appliance category with the main concept of health has been favored by consumers, and the trend of laundry care has gradually begun to rise.
According to the data of Aowei Cloud Network, the online sales of clothing care machines reached 17,000 units in 2020, with sales reaching 48.6 million yuan, and the market is still in a growth stage. In 2021, this growth trend was continued, out of a stable growth curve, and the retail sales of clothing care machines reached 3169 units in May, exceeding the highest level last year. Understand that as the fashion capital of Chengdu, the sales of clothing care machines are also not bad. According to Chen Yulong, a Sichuan Haier Zhijia, the average price of Casarte's high-end clothing care machine is more than 10,000 yuan, with more than 20 units sold every month, occupying 30% of the Chengdu clothing care machine market.
The steady growth of the blue ocean of clothing care machines has attracted more brand attention. From the initial emergence of the market to the present, in just 5 years, the number of brands entering this market has been more than 20, and it is still growing. Among them, LG, Samsung, Tianjun, Shule's market accounted for a relatively high proportion, and other brands such as Casarte, Daogrs, Fei County, Sengma, Panasonic, Mofei and other brands also occupied a part of the market share.
From the perspective of brand layout and price distribution, at this stage, the clothing care machine products are divided into high-end design wardrobe type that mainly focuses on the high-end market, wardrobe type that focuses on the high-end market, and simple wardrobe products below 2,000 yuan. LG, Casarte, Samsung three brands occupy most of the high-end market, Tianjun and Fei County and other major layouts in the high-end market.
Sterilization and sterilization of mites, health care clothes
It is still in its infancy It is urgent to optimize the technology and improve the standard system
Care machines can be used for clothes that are not too dirty
In the face of the vigorous development of the clothing care machine market, relevant people pointed out that the current stage of clothing care machine is still in the early stage of development. As a new blue ocean, this market can be expected in the future, but to be bigger and stronger, we must further optimize technology, purify the health of the industry, and improve the standard system
First of all, at present, there are still technical barriers to the related technology of clothing care machine in China, which is mainly reflected in the application of heat pump condensation drying technology. Compared with low-end clothing care machine products, the clothing care machine positioned in the high-end market is not only more exquisite in appearance design, but also further upgraded in product component details, intelligent functions, noise size, and care types. In the future, technology optimization will be the focus of industry development. In particular, the improvement and innovation of clothing deodorization and sterilization technology will become an important indicator to measure the performance of clothing care machine products in the future.
In addition, at present, the clothing care machine is still in its infancy in the domestic market, and there are problems such as imperfect standard system, relatively few participating brands and competing models, insufficient consumer choice space, and low product recognition, which urgently need to be further standardized. It is reported that under the active promotion of many enterprises, the industry standard of clothing care machine is being formulated, and it has entered the stage of soliciting opinions. The standard clearly regulates the product wrinkle removal rate, drying rate, odor removal, sterilization and mite removal, allergen removal and other indicators. According to reports, after the completion of the solicitation stage, the standard is expected to be submitted for approval this year and officially released in 2022.