The 7th "Zijin Award" Cultural and Creative Design Competition Xuzhou Branch and the 2nd Han Cultural and Creative Design Competition in 2021 aims to promote the re-expression of traditional culture and the transformation and upgrading of the cultural industry around the excellent traditional Chinese culture and the two Han cultures, guide cultural and creative design to keep close to the public's life, and combine traditional culture with modern science and technology, artistic value and practical function, creative design and market demand.
With the theme of "New Han Splendid, Dream-building Era", this competition is divided into five sections, including cultural and creative products, product design competitions, architectural design competitions, clothing creative design competitions, graphic design competitions, and "Hanfeng New Gifts" souvenir customization competitions, with a total of 30 gold, silver and bronze awards, and several excellent awards, with a total prize of 120,000 yuan. The contest starts in December 2021 and ends in April 2022.
It is understood that the "Zijin Award" Cultural and Creative Design Competition has been successfully held for seven sessions since its launch in 2014. The social influence and professional leadership of the "Zijin Award" Cultural and Creative Design Competition are getting bigger and bigger, and the themes and achievements presented in the competition are becoming more and more grounded, and the "Zijin Award" has become a "golden signboard" in the cultural field of Jiangsu Province, and the quality of the entries and the influence of the competition are well-known at home and abroad. Xuzhou is a city infiltrated by culture, the cultural industry has become an important strategic fulcrum for Xuzhou to accelerate the construction of a strong socialist modern city, and the work "Topology" that won the silver medal in the Seventh Purple Gold Award and Cultural and Creative Product Design Comprehensive Competition came from Xuzhou.
Compared with previous competitions, this year's competition pays more attention to the commercial transformation of excellent works, and the sixth Purple Gold Award Competition clothing competition has four works for landing transformation, and Taoyuan Village samples and produces the gold medal works of the time-honored competition. The 7th Purple Gold Award Competition, Dream Hanging Ear Coffee, Jinyi Royal Dress, Zhenjiang Hengshun Cultural and Creative Organic Balsamic Vinegar, Splendid Jiangnan, Silk Scarf and other five works to achieve transformation. In this competition, the organizing committee of the competition will select a number of excellent works and carry out landing transformation, produce a number of excellent products, incorporate them into the "Hanfeng New Gift" cultural and creative product system, publicize and display them in various external publicity and cultural tourism activities, and promote and sell them.
Author: Li Yuanyuan
Editor: Zhao Zhengnan
Editor-in-Charge: Fan Bing
![Chopsticks have a long history and have become the common point of the Han cultural circle, why doesn't South Korea apply for chopsticks?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)