"Low fat", "air frying", "oil-free cooking"... In recent years, many people have started an air fryer to fry all kinds of fried foods they like. Naturally, it has also become one of the popular Internet celebrity plus points for young people today, and the sales of air fryers during Suning's double twelve in 2021 are still more than three times that of last year. The Jingdong Double Eleven War Report also shows that the air fryer ranks in the top five categories that consumers pay the most attention to.
The sales of air fryers on the market are gratifying, but consumer concerns have never been completely dispelled. Is an air fryer really healthy and oil-free? Can it be enjoyed with impunity? Is this pot that flaunts health really impeccable?
Fiery air fryer, food relatively healthy
"Healthy oil-free" has long been the selling point of air fryers. In the process of e-commerce live broadcasting and community grass planting marketing, "not putting a drop of oil" is also frequently mentioned. According to rough statistics, there are about 220,000 notes related to air fryers on the Xiaohongshu platform, of which more than 50,000 are related to terms such as "oil-free", "oil-reducing" and "fat-reducing".
Since the marketing played out "oil-free", "oil-reducing", "fat-reducing" and other labels, mainly because it is healthier than the traditional frying, the fat content will be reduced, in addition to its oil dosage will be reduced, while unhealthy polar compounds, methoxyaniline, it will produce relatively less. From the perspective of replacing traditional frying, the air frying method is relatively healthy. Although the fat content of the food cooked by the air fryer will be lower, but its heating temperature exceeds 120 ° C, as long as this temperature is exceeded, it is possible to produce suspected carcinogens such as acrylamide, which will cause harm to the human body.
You say you're healthy, but in fact you also produce acrylamide because the temperature of its high-temperature air is also very high. In fact, its acrylamide production is still less than that of traditional frying. We can look at the air fryer objectively and rationally, and the air fryer is indeed healthier than the traditional fried food, but it does not mean that you can eat the food made by the air fryer without scruples. For us ordinary people, instead of worrying about these pollutants of acrylamide produced after the food is made, it is better to control and eat less fried, roasted and fried ingredients, and eat more steamed vegetables and fresh fruits.
Traffic is not a panacea, brands and products are
After the "fire" came, the air fryer began to get into trouble. Although the air fryer is already "fire", so far, the air fryer seems to be only a "net red" product. But the air fryer with traffic is only added value, not the whole of the brand, and it is difficult to retain consumers by following the trend. Just as the air fryer has never been questioned about its quality, safety and other aspects, it has never been far from the center of public opinion. The public's attitude towards it is also very different. There are reasons for support, and there are reasons for opposition.
Cleaning difficulties, loud noise, electricity consumption, serious external heat dissipation, etc., are also the use of product slots. Although the slot point has not yet been enlarged, if a product quality cannot be guaranteed, the experience cannot be improved, and only relying on the selling point of "health", it is likely to be replaced by the next "net red" product. Despite the existence of many slots, the brand has obviously not given up the "health economy" market. In recent years, small household appliances with "health" as the selling point have emerged in an endless stream, and health pots, juice machines, low-sugar rice cookers, etc. have caused heated discussions on the Internet, and the brand product line has basically achieved full coverage of the above categories.
The establishment of brand awareness also requires long-term and repeated communication. Long-term rubbing hot spots will only make consumers' cognition of the brand stay on an impression that will only chase traffic, and product highlights will be weakened to some extent. According to the "2017-2022 China Health care Industry Market Development Status and Investment Prospect Forecast Report" cited by the "21st Century Business Herald", the current proportion of young people aged 18 to 35 in China's health care population is as high as 83.7%. One of the characteristics of this group is the increased awareness of "anti-planting grass" and "anti-marketing". When there are more questions and more verification, consumers see through the brand's publicity routine of labeling products, and one day they will no longer pay.