On December 15, Beijing time, according to the official social media of australia's South Phoenix team, most of the sizes of Chinese player Zhou Qi's jersey have been sold out, leaving only smaller S and XS yards. For comparison, the team's top card Crick's jersey is still fully sized.
This is outrageous, the boss of the South Phoenix, no doubt Crick, has represented the South Phoenix at large and small business events for a long time in the past, as well as the team's façade. However, after Zhou Qi joined, not only did the team's signature gradually become the perspective of the second boss, but also the local audience of the South Phoenix team in Melbourne rose by more than one notch, and Zhou Qi played a very important role.
As we all know, the audience of the NBL is actually far less than China's fanaticism, and even in the eyes of many Western countries, it is more like a small NBA, the season is short, the team is only 10, the commercial value is very small, and it is difficult to rank in the top three levels of sports in Australia.
But after Zhou Qi joined Australia, not only effectively stimulated the Australian local market, but also involved in the Chinese market, ushered in earth-shaking changes, like an emperor, but also directly won the NBL copyright, and the South Phoenix team in the domestic major social media, set up a special publicity account, of which, the main golden signboard, is the Chinese player Zhou Qi, as an important link.
From the perspective of the professionalization of the CBA league, it is true that it should be like the European and American leagues, Zhou Qi is the national player that China spends a lot of resources to cultivate, it should be a proper traffic and façade, but in terms of resolving disputes, as well as all aspects of logistics, why is it limited to the final rules, to reach the rules of not being able to transfer, and even to set up club capital rules, without considering too many player-level factors, giving way to Australia, becoming a signature star that attracts attention.
The same is a very representative jersey, whether it is the Chinese men's basketball team, or the Xinjiang men's basketball period, commercial peripheral activities, in fact, it is difficult to have too much logistical support, and even no special team to follow up, it is obvious that the logistics personnel are not enough attention, resulting in the business of this channel is difficult to develop.
Australia is the main gold absorption channel, and all aspects have strong professionalism, which is the embodiment of brand value.