Zhongguancun online news: On December 14, the official Weibo of vivo mobile phone released the warm-up video and poster of the new vivo S12 in turn. It can be seen that the side of the vivo S12 fuselage and the "S" and "2" on both sides together form a product name, with the theme of "comprehensive excellence, natural excellence", the machine will be officially released on December 22.
Different from the style of the previous S series, the promotional language of the vivo S12 series is more powerful, which is very suitable for its "all-round excellent" Slogan. In the poster, the machine appears on the side, implying that the machine will be equipped with a dark gold color scheme. In the warm-up video, many golden particles converge into a golden chip, does this imply that the new machine will carry a new chip?
Compared with today's official announcement, the vivo S12 series has actually begun to "preheat" as early as last week. On December 10, MediaTek's official Weibo said that "at the end of the month, the vivo S12 series under the blessing of Tianji 1200 is coming" and "old friends are also new friends".
In the previous Antutu annual word-of-mouth voting ranking list, Tianji 1200 won the second place in the list.
It can be seen that the vivo S series is gradually developing in the direction of performance flagships. Data released by Counterpoint Research recently shows that Vivo's market share in the price range of $500 to $599 in September rose from 10% in September 2020 to 20% in September 2021, and Counterpoint also affirmed the huge contribution of the S series to this data.
Vivo high-end mobile phone market share
Looking back on the past, the vivo S series has brought an industry-leading front-facing image experience by deeply binding, optimizing and innovating the subdivision selling points with the user's scenario-based needs. Now the vivo S12 series will once again usher in "evolution", and performance will also be used as one of the longboards to contribute to the product force.
The "comprehensive excellence, natural excellence" of the vivo S12 series shows that it should synchronize its strength from many aspects such as performance and experience, and retain the deep accumulation of image strength. This vivo S12 series that looks "less S" will officially meet with us on December 22, and what surprises it will bring, Zhongguancun Online will continue to follow up with more information.
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