Not long ago, I saw an interview with Glory Zhao Ming, some of which attracted the interest of my digital enthusiasts, such as "market fundamentals" and "two-wheel drive", the former means that unlike the current market that emphasizes "heap hardware" and emphasizes some "new concepts", Glory wants to return to the mass market and find a breakthrough from the market.
What is this breakthrough? And how did you find it?
In fact, this breakthrough can be understood as a mass consumer, which is also what Zhao Ming said, "pay more attention to returning to the origin of product research and development, user-centric", if you go deeper, it is to maintain the balance between new technology innovation and user experience, but in my opinion, this theme is still somewhat broad, placed in any industry or any field, applicable.
The "two-wheel drive" that Zhao Ming further elaborated later is more targeted.
According to Zhao Ming, one wheel is to tap the consumer demand of users, and the other wheel is to increase technical investment and improve the experience.
If you are more concrete, take the product as an example, it is really as Zhao Ming said: Is the Honor 60 series another masterpiece based on the concept of "two-wheel drive"?
It just so happens that I have been using the Honor 60 Pro during this time, and it is necessary to share it with you. First of all, let's talk about the conclusion, glory's products at this stage, in terms of product strength, are indeed remarkable.
Some subtle experience, I think "easy to use", and these functions, on other mobile phones, are not as "comprehensive" as the honor of this model, especially on the flagship Android phone I use with a powerful configuration, some functions do not take into account the "inconvenience" in some use scenarios.
Combined with my previous work, I need to shoot some live vlog videos according to the content of the exhibition; for example, sometimes I go out to see a beautiful view, want to shoot a vlog video, or a food video, how to quickly produce, upload, and publish, which has become a problem that I need to consider every time, what camera lens to bring? With or without tripod? Is there anyone to help? Radio problems? Wait, at the beginning I used the camera to shoot, I used it once I gave up, because the scene light, battery life, sound recording, etc. are all problems, this environment, with the highest efficiency of mobile phone shooting, automatic mode does not have to consider metering, endurance stability, tracking sound is also clear.
However, in the process of shooting with mobile phones, some problems were encountered, such as shooting with a handheld stabilizer on the spot, and if you want to switch the front and back shots, you need to put the stabilizer back first, click the switch button, and then continue shooting, which is very troublesome.
Honor 60 Pro can directly use the Vlog air-to-air mirror change function to perform gesture operations, for example, for example, I want to switch from the front lens to the rear, I only need to raise my hand to recognize, and then after the dynamic effect countdown, the palm flips to the palm back, you can switch.
This scene is particularly suitable, first take a selfie for a period of oral broadcasting, and then switch to the rear for exhibition and landscape shooting scenes. In addition, you can also shake your fist to change the current shooting picture into a picture-in-picture mode, of course, this operation requires the palm of your hand to face the screen, and then shake your fist, without shaking, and you can switch to "picture-in-picture" mode by comparing the action.
Sometimes when I'm shooting food, there's a detailed action, which is that I sometimes pick up the food and want to stop shooting.
At this time, then touch the screen with your hand, it is very unclean, using the Honor 60 Pro can directly make OK gestures in the screen, you can automatically stop recording, this function details can be done.
Whether it is to raise your hand to shoot, shake your fist, or slide left and right to achieve the dual mirror shooting function, the recognition is very accurate, basically raise your hand can appear "small hand" icon, during the use of the process I found that for the recognition of sensitivity of the "tolerance" is not bad, the speed is slightly slower or faster can be recognized, but I recommend using it is still slower, the accuracy is better.
Identify the palm of your hand scheduled out
Front and rear lens switching
a picture painting
I personally still think it is too complicated to schedule shooting using left-right sliding switch shots, and it will be clearer if the illustrations can be simplified or added in the future.
Finally, talk about how I will deal with these video materials after shooting them, I will take out the memory card and import them into the computer, import the material recorded in the mobile phone into the computer, and then put it into Final Cut Pro for editing, dubbing, subtitles, and finally polish and export and then publish, which is very troublesome.
Figure note: The "AI one-click blockbuster" function is recommended to small white users
What if I'm a 0-based little white and can't clip?
Directly use the editing software that comes with the mobile phone, it has a number of templates to use, and then it can be directly published to the social platform, this "shooting and cutting hair" one-stop service, very friendly to mass consumers, do not need a very complex operation to get started.
Finally, let's take a look at this selfie photo taken with 50 million front-facing lenses.
Rear lens I am quite surprised, only three lenses, which is placed in three less, four just the right mobile phone circle, not to win with the "number of lenses", a 100 million pixel main camera plus a 50 million pixel ultra-wide angle lens, and a 2 million depth of field lens in the current mobile phone market, also belongs to the relatively rare, but fortunately the configuration is indeed high enough.
As for how effective it is, let's take a look at the sample.
It is not difficult to see from the sample that the white balance is well controlled, but in terms of color orientation, I still feel a little blunt. The night sample is clear and thorough, the contrast is not high, the performance is more natural, and it belongs to the norm.
appearance:
Now many mobile phone manufacturers like to make an article on the back shell, but for the front "form", basically a brush stroke, and then will focus on ink and color to talk about the screen. If you obscure the front-facing lens, it is almost difficult to tell the brand of the phone from the front alone.
It seems that everyone's positive form of the mobile phone is limited to the cognition of "straight screen" and "curved screen". Although the straight screen belongs to the mainstream, if the back shell of a product is curved and the system UI is designed for the arc, it will be very abrupt and twisted to directly add a "straight and not climbing" screen.
So in today's "popular" curved screen, what kind of mobile phone "form" is beautiful?
I think that as long as there is no "sense of separation", it is a good-looking mobile phone.
If the straight screen design is adopted, it is best to use the vertical design of the back shell to ensure that the design language is unified.
If the curved screen design is adopted, the back shell also tries to achieve the same curvature as the front, so that the design will not have a "sense of separation".
The Honor 60 Pro is one of the flagship phones I've used at 3K or even higher prices, and in terms of appearance, it's "more extreme." Other mobile phones also have curved surfaces, and there are arcs behind, but the front and back arcs are inconsistent, in fact, the feel is general, and the curvature of the Honor 60 Pro is basically the same before and after, which makes it feel like a hand after being placed in the tiger's mouth position.
I thought that the grip was similar, in fact, the curvature is not the same, because the back shell is often larger, so the position of the tiger's mouth is still somewhat "top", and the glory is obviously more suitable for the tiger's mouth and is more comfortable.
There is also a design that I personally think is also good, and it is highly recognizable, that is, the "four-curved" design. Compared with the four-curved screen design of the second generation of four-curved screens in the industry, the third-generation four-curved screen has two major improvements, the first is that the upper and lower arc reaches 52 °, and the left and right reaches 81 °, which is more rounded; secondly, it solves the problem that the four corners of the upper and lower surfaces and the left and right surfaces of the second generation cannot form an arc connection problem, so that the result is to make the four-sided visual effect better.
Of course, the most difficult problem is how to "paste" the OLED display into the curved glass cover, and let the four corners fit perfectly, their solution is to model first, establish a "flat surface conversion algorithm" and "accurate fit simulation model", and then develop the LAMI process together with the supply chain developers. This process I simply explain, can be summarized as paste, clip, pull, fit to complete, this process requires strict control of force and precision and environment, in order to achieve the perfect fit of the screen and cover.
The most intuitive feeling of the Honor 60 Pro back shell is: shiny, but more convergent.
The model I got was called "Mirage Starry Sky", and when I took it out, I thought the back case of this model was silver, but when I changed the angle slightly, good guy.
It's blue and purple again, and there's a kind of shiny "sand" at the same time, and there are changes like beams on the shell, which is similar to the effect of buff superposition, which I saw for the first time on the mobile phone. How it is achieved, aroused my curiosity, in fact, it is composed of several parts, the first is the bottom of the silver-plated bottom, the blue-purple gradient and the part similar to the "golden sand", the former need not mention much, the latter is a triangular lattice with a structural texture, as long as the light changes, it can have a "bulingbuling" effect, and then with two coatings will change color flash, and the kind of "3D naked eye" three-dimensional gloss is achieved through the concave mirror texture.
Very complicated, but the actual results are good.
Finally, talking about the use of the mobile phone system, the Qualcomm Snapdragon 778G Plus equipped with the Honor 60 Pro, the difference between the 778G is that the CPU main frequency has been improved, and the GPU part is consistent with the 778G.
As usual, it is not to run points directly about the use experience. I recently played the "League of Legends" mobile game version of the special head, in the opening of the highest quality, the frame rate is very stable, playing three sets can still be stable at 60 frames, and the heat control is also good. About this chip has been introduced many times, so I will not write about it, in short, to summarize a sentence.
With the intelligent power saving engine under the process scheduling of OS Turbo X, as well as the optimization of the 778G Plus, it can really be played openly. At the same time, it is worth mentioning that the Honor 60 Pro also supports the high frame rate mode of the Glory of the King 120Hz, if there is a small partner who likes to play the king, you can pay special attention to it.
Write at the end:
There is such a data: at the time of the independent year, honor's market share has rebounded from the lowest 3% to 18%, exceeding the record high; and entered the mobile phone manufacturer TOP3, it is not difficult to see that this speed is actually very fast, in addition to the supply chain follow-up timely, correct product strategy, rapid expansion of offline experience stores, consumers buy is also very important, which is to return to product strength.
This is reflected in the "details", after this period of play, whether it is the delicate feel of the four-sided curved design of the fuselage, or the convenient AI gesture control when shooting vlog, and the 1920Hz high-frequency PWM dimming, these designs can indeed improve the user experience, it is not heap hardware, heap performance.
"There is no shortcut to the construction and growth of high-end brands, there is no fluke, can not be the configuration as a brand, nor can the various high-end devices pieced together as innovation, this idea is completely wrong."
From the Honor 60 Pro model, you can feel the complete change of the glory product strategy, at least in this hardware "inner volume" mobile phone market, changed the main track, but to "be vigilant" is that friends in the past few years, the sense of smell has become more acute, glory to keep ahead, can not be taken lightly.